About Internet-based advertising

10月

24日

Internet-based advertising is significantly more cost-effective compared to traditional methods. However, it's important to understand that it takes time for results to materialize.

For example, ads on social media or search engines require a step-by-step process to reach the target audience. First, you need to increase the exposure of your content, and then gradually build recognition among interested users. While it may be difficult to achieve immediate results, in the long run, you can steadily improve brand awareness and build trust.

At PSPINC, we support our clients' businesses through digital marketing. We utilize various digital marketing strategies, such as SEO (Search Engine Optimization), social media management, and website optimization, to help you achieve lasting results over time. If you're looking to keep advertising costs low while achieving long-term results, consider PSPINC’s digital marketing services.

https://www.pspinc.com/marketing

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

Ken Uchikura Newsletter Vol. 308 Differences in Quality Control Between Japan and the U.S.

10月

24日

Differences in Quality Control Between Japan and the U.S.

Many of you have likely heard the term "quality control." When you hear it, what comes to mind? Some may think of product testing or final inspections. However, did you know that the approach to quality control differs between Japan and the U.S.? Today, I’d like to explore those differences.

Quality Control in the U.S.
In the U.S., quality control often refers to final product testing. The primary goal is to ensure that the finished product functions correctly and to prevent defective items from reaching the market. For example, products completed in factories are tested before shipment. Only those that pass the tests are delivered to consumers, while those that fail are either repaired or discarded. In the U.S., this final stage of testing is the core of quality control, with a strong emphasis on ensuring product quality just before it reaches consumers.

Quality Control in Japan
On the other hand, quality control in Japan goes deeper. In Japan, the term "quality control" does not merely refer to final product testing but encompasses the entire production process, maintaining and managing quality throughout. Everything from a single screw to each component is meticulously monitored, and during the assembly process, the precision and efficiency are also closely observed.

Furthermore, Japan's quality control often extends to the working environment and employee behavior. For instance, items such as uniforms, gloves, shoes, and hats worn by workers are monitored to ensure they do not affect product quality. In short, Japan's approach to quality control focuses on maintaining quality at every stage of the process leading up to the product's completion.

Differences in Approach
This difference is also linked to the cultural approach to manufacturing in both countries. In the U.S., there is a stronger tendency to focus on the final result, placing emphasis on whether the product functions correctly. In contrast, in Japan, the process itself is highly valued, with thorough management throughout every step of the production process. This reflects the belief that "improving the process ultimately leads to a higher-quality product" in Japan.

The Importance of Quality Control
It’s not a matter of one approach being better than the other; both countries have their own strengths. The American approach is efficient and tends to be cost-effective, while the Japanese approach enhances product reliability. However, in today’s increasingly globalized world, adopting both methods flexibly can lead to better product development.

Quality control is an indispensable process for delivering well-made products to consumers. By understanding the differences in quality control between Japan and the U.S., we can discover more effective management methods, ultimately providing products that satisfy consumers.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Maybe I'm a Contrarian

10月

23日

There are times when I really think I might be a contrarian. Especially when someone, in what I assume is a sales pitch, says something like, "Let me help your company." That really gets under my skin. If someone says, "Let's do something together," I can understand that. But when they say, "Let me help you," it feels condescending, like they’re looking down on me. It makes me think, "Why do I have to listen to this?" and I get upset. As a result, I never respond to those kinds of sales calls.

Another thing that bothers me is when people use the word "collaboration" as a disguise for simply trying to sell their product to us. That’s not collaboration. If you want me to buy something, just say it upfront. I always think, "Why not be honest from the start and just say you want me to buy your product?"

So, yeah, maybe I am a contrarian. But I want to stick to my principles. Relationships should be equal, and true collaboration should be about sharing benefits for both sides.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Enhance Your Website with ClickItAudio!

10月

22日

Enhance Your Website with ClickItAudio!

ClickItAudio now offers both Free and Pro versions to suit your needs. Even with the Free version, you can upload audio files, embed them into any blog or homepage, and generate a QR code that plays your audio when scanned with a mobile device.

The Pro version unlocks additional features, including:

(1) Custom Branding for QR Codes
(2) Customized Embed Appearance
(3) Text-to-Speech Audio Generator
(4) Ad-Free Experience

Whether you choose Free or Pro, ClickItAudio makes it easy to add engaging audio to your content. Try it today!

https://www.pspinc.com/click-it-audio

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Congratulations to Washington Alarm on the Launch of Their New Website!

10月

18日

We are thrilled to see Washington Alarm's brand-new website live and ready to serve! As a trusted leader in security services, Washington Alarm continues to set the standard for excellence in protection, and their new website is a reflection of their dedication to providing top-tier security solutions for homes and businesses alike.

With a sleek, user-friendly design and enhanced features, it’s now easier than ever to explore their range of services and stay informed about the latest in security technology.

Check out the new site here: https://washingtonalarm.com/

Congratulations again to the entire Washington Alarm team! Here's to continued success and innovation!

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Ken Uchikura Newsletter Vol. 307 Omotenashi in Business: The Essence of Japanese Hospitality

10月

17日

Omotenashi in Business: The Essence of Japanese Hospitality

"Omotenashi" is a fundamental concept in Japanese culture, representing a deep spirit of hospitality. In business, this philosophy goes beyond providing excellent service—it involves a holistic and thoughtful approach to client partner relations. It means anticipating customer needs and ensuring comfort and satisfaction at every step. Below are examples of how "omotenashi" is practiced in the business world.

Attention to Detail
Omotenashi emphasizes being acutely aware of the customer’s needs and responding to them before they are even expressed. In business, this requires tailoring services and products to suit each customer’s preferences and offering solutions proactively.

Customer-Centric Approach
At the core of omotenashi is prioritizing the customer. The goal is to provide a seamless and stress-free experience, enhancing customer satisfaction. This includes follow-ups after transactions and maintaining polite communication as part of ongoing service.

Respect and Humility
In Japanese business culture, etiquette and respect are highly valued. Omotenashi demands humility in service, where employees use polite language and show deference during interactions with clients, demonstrating a high level of respect.

Integrity and Trustworthiness (Makoto)
In business, integrity ("makoto") is extremely important. Maintaining transparency, addressing issues quickly when they arise, and offering solutions help to strengthen trust in business relationships.

Building Long-Term Relationships
Rather than focusing on short-term profits, omotenashi aligns with the spirit of building lasting relationships. Providing aftercare and maintaining consistent communication post-transaction ensure continued trust with clients.

Continuous Improvement (Kaizen)
The philosophy of continuous improvement, or "Kaizen," is integral to omotenashi. Businesses should constantly improve services and products based on feedback to offer a better experience for customers.

Physical Environment and Presentation
A clean and aesthetically pleasing environment is essential for customers to feel comfortable and valued. Whether it’s the packaging of products or the presentation of documents, attention to detail shows respect from the very first impression.

Gifts and Seasonal Greetings
Omotenashi in business is also reflected in the tradition of gift-giving and seasonal greetings. Small tokens of appreciation and respectful seasonal messages symbolize continued goodwill and strengthen long-term relationships.

By incorporating omotenashi into business practices, companies can foster a culture of respect, care, and dedication. This not only leads to higher customer loyalty and business success but also serves as a key differentiator globally, not just in Japan.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

DENREI is being transforming

10月

15日

DENREI is being transformed. PSPINC developed the DENREI Web-Based Secure Messaging System in response to the growing importance of privacy and security in the digital age. This is particularly crucial in industries such as healthcare, law, finance, and business, where handling personal and confidential data is common. Traditional email and messaging systems often lack sufficient security measures to protect sensitive information.

The development of DENREI is rooted in the stringent data protection laws in the U.S. For instance, in the healthcare industry, the Health Insurance Portability and Accountability Act (HIPAA) mandates that communications involving personal health information must be transmitted using secure methods, rather than through traditional email. As a result, many industries, including healthcare, are required to adopt secure messaging systems or proprietary portals to ensure compliance.

PSPINC created the DENREI Web-Based Secure Messaging System to address these legal requirements and meet the needs of various industries. Designed to comply with regulations like HIPAA, the system supports secure and efficient communication, enabling businesses to communicate confidently and safely across different sectors.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Office Spce is Ready

10月

15日

One of the office spaces in our building is now ready to be occupied. PSPINC owns two buildings in Bellevue, and one of them has offices available for rent. We just signed a new tenant and recently renovated the carpet and walls. If you're looking for office space in Bellevue, please feel free to reach out to us.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Pacific Software Publishing, Inc.

10月

12日

PSPINC (Pacific Software Publishing, Inc.) is a software development and web hosting company based in Bellevue, Washington, with expertise in developing English-Japanese bilingual websites and web application programs. Established in 1987, the company offers a wide range of services, including web hosting, email hosting, domain registration, and custom software development. PSPINC is particularly known for its expertise in Japanese localization and double-byte language support, having initially specialized in Japanese software localization in the 1990s. They also offer various SaaS products like NewsMail for email marketing and WebdeXpress for website management.

PSPINC continues to expand its offerings to meet the needs of small to medium-sized businesses both in the US and Japan.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

Have an Idea? Turn it into a SaaS with PSPINC!

10月

10日

Do you have a great idea for a web-based service or application? At PSPINC, we can help bring your vision to life! Whether it's a business tool, a service platform, or something completely unique, we’ll build and host it for FREE. Yes, you read that right — we’ll take care of the development and hosting, and all we ask in return is a revenue-sharing partnership once your idea takes off! 🚀

💡 What we offer:

> Custom SaaS Development tailored to your idea
> Full Hosting Support so you don’t have to worry about the technical details
> No upfront costs — you focus on your idea, and we’ll handle the rest!

Let’s work together to turn your ideas into a thriving business. Start your journey today by contacting us at PSPINC! We’re excited to help you build the next big thing. 🔥

#PSPINC #SaaSDevelopment #TurnYourIdeaIntoSaaS #Entrepreneurship #RevenueSharing #FreeHosting

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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