$7.50 for a dozen eggs at QFC ... This is not the highest price at the store.

Why is Washington State suffer higher price for the eggs than the rest of the country?

 

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Sometimes, in business, there’s a misconception that “making money is a bad thing”. However, this is a complete misunderstanding.

We develop valuable products and services and offer them at a fair price to generate a profit, which helps us grow while contributing to society.

Of course, using deceptive tactics such as aggressive sales tactics and exaggerated advertisements is out of the question. Such behaviors erode trust and don't lead to a sustainable business.

What's important is delivering value with honesty and integrity. And the continuous effort to improve that value leads to lasting trust and sustainable profits.

Competition proves that the market recognizes the value of our products and services. That's why we always look one step ahead and continue to improve and evolve, so that we can remain a leader among our competitors.

And there's one more thing we must not forget: the decision to withdraw. No matter how popular a product may be, its value can quickly diminish once the trend passes. In reality, many hit products end in failure with massive inventories. To achieve sustainable business management, it’s essential to assess situations calmly, recognize the right timing, and sometimes make the decision to withdraw gracefully.

To continue earning our customers' trust, we will keep taking on new challenges and making flexible decisions that support healthy and responsible business management.