What is a STEP MAIL. ... Do not confuse with Email Broadcasting!!!

7月

27日

Step emails are often confused with newsletters, but they serve entirely different purposes. This time, we will thoroughly explain how to create a scenario for step emails, even for first-time users, and teach you the principles of crafting scenarios, rather than just providing sample texts.

Understanding Step Emails

How well do you understand step emails? Also known as follow-up emails, they are indispensable in email marketing. While the content of each newsletter is crucial, step emails do not conclude with a single message. Therefore, it is essential to constantly consider the customer's reaction and create a scenario that seamlessly connects to the next email. This time, we will provide plenty of information on the secrets of scenarios, even for those who are thinking about step emails for the first time!

Overview of Step Emails

First, let's quickly review what step emails are. Step emails are a form of email marketing where pre-prepared emails are automatically sent to users according to a set schedule. Starting from the day the user registers, step emails can include welcome emails, birthday emails, and more, playing a significant role in maintaining relationships with customers.

The main benefits of step emails include:

- Sending emails tailored to each user's needs by timing them with specific dates or user actions.
- Increasing touchpoints with users and enhancing communication.

Differences Between Step Emails and Scenario Emails

One email distribution method that is often confused with step emails is "scenario emails." Although they appear similar, they are strictly different. The main difference lies in what triggers the email.

- Step Emails: Triggered by a specific date. For example, emails automatically sent one week and two weeks after a user requests materials.

- Scenario Emails: Triggered by customer actions. For example, emails sent to users who have viewed a feature page three times or opened an email. Scenario emails allow for more detailed conditions compared to step emails, which are based on specific dates.

Choosing the Right Distribution Method

By selecting the appropriate distribution method based on your objectives and use cases, you can enhance the effectiveness of your email distribution. Understanding the differences between these methods is beneficial.

How to Create a Scenario

Finally, let's discuss how to create a scenario for step emails. Even if you are distributing step emails for the first time, you can create effective scenarios by keeping the following points in mind:

1. Clarify Your Goals: Clearly define what you want to achieve, such as promoting product purchases, educating users, or maintaining relationships.

2. Understand the Customer Journey: Understand the process customers go through to become interested in your product or service and create a scenario that follows that process.

3. Set Objectives for Each Email: Set specific objectives for each email and create content that aligns with those objectives.

4. Encourage Action: Include clear calls to action (CTA) in each email to prompt specific actions.

5. Set Timing and Frequency: Establish the timing and frequency of email sends to maintain customer interest.

By following these steps, you can maximize the effectiveness of your step emails.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

How to make most of your Web presence

7月

26日

To make your Internet presence work for you, you need to follow these essential steps:

1. Ensure You Have a Good Website with the Right SEO and Clear Calls to Action

- User-Friendly Design: Your website should be easy to navigate, visually appealing, and mobile-friendly. Ensure that visitors can easily find the information they need.
- SEO (Search Engine Optimization): Optimize your website with relevant keywords, meta descriptions, and quality content to improve your search engine rankings. This will help potential customers find you more easily.
- Clear Calls to Action (CTAs): Make sure your CTAs are prominently displayed and encourage visitors to take the desired actions, such as signing up for a newsletter, requesting a quote, or making a purchase.

2. Use Blogs, Social Media, Email, and Video to Promote Your Website

- Blogging: Regularly update your blog with informative and engaging content that addresses your audience's interests and needs. This can improve your SEO and establish you as an authority in your field.
- Social Media: Leverage platforms like Facebook, Twitter, Instagram, and LinkedIn to share your content, engage with your audience, and drive traffic to your website.
- Email Marketing: Build an email list and send regular newsletters with updates, promotions, and valuable content. This helps keep your audience informed and engaged.
- Video Marketing: Create videos to showcase your products, share customer testimonials, and provide tutorials. Videos can be shared on your website, social media, and platforms like YouTube to reach a wider audience.

3. Create and Implement a Strategic Internet Advertisement Plan

- Identify Your Target Audience: Understand who your ideal customers are and tailor your advertising efforts to reach them effectively.
- Choose the Right Advertising Platforms: Utilize platforms such as Google Ads, Facebook Ads, and Instagram Ads to create targeted campaigns that reach your audience where they are most active.
- Monitor and Optimize: Regularly track the performance of your ad campaigns and make necessary adjustments to improve their effectiveness. Use analytics tools to measure key metrics such as click-through rates, conversion rates, and return on investment (ROI).

By following these steps, you can create a robust online presence that attracts, engages, and converts visitors into loyal customers.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Introducing C-Sagaseru.com

7月

26日

Coaches,

We work with coaches, consultants, and counselors to create an internet-based listing service called c-sagaseru.com in Japan. Currently, over 350 coaches use this service to list their services.

For the past three years, we have designed, developed, and hosted this website. It is funded by the coaches who want to be listed, and they pay a very nominal fee with no commission taken by the site. There is no fee for users seeking coaches.

Do you think there is a need for this type of site in the US? I would love to hear your thoughts.

https://c-sagaseru.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Project Tracking Meeting

7月

26日

Every morning, PSPINC holds a meeting to review the development status of all projects. This meeting includes both the development and sales teams, who share their progress, make necessary adjustments, and resolve any issues. This ensures that each project progresses smoothly and maintains effective communication.

毎朝 PSPINC では、すべてのプロジェクトの開発状況を確認するためのミーティングを行っています。このミーティングには開発チームと営業チームが参加し、それぞれの進捗状況を共有し、必要な調整や問題解決を行っています。これにより、各プロジェクトがスムーズに進行し、効果的なコミュニケーションが保たれています。

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Ken Uchikura Newsletter Vol. 295 About AI

7月

25日

About AI

AI is a hot topic everywhere. Being in tech, PSPINC is naturally considering how to incorporate AI into our operations. AI is like an engine in a car. How you use that engine depends on the type of car you put it in. It could run a sports car or a truck, depending on the application. In other words, how you utilize AI changes its nature. Essentially, AI serves as a fundamental tool, and it is crucial to determine what applications to leverage it for.

When people mention AI, it encompasses an enormously broad field. This vastness can make it difficult for many to understand how to use it. Therefore, instead of talking about AI in general terms, it may be more helpful to explain applications that utilize AI. While AI is not confined to a single application, having an easy-to-understand initial application is important.

Finding the right application for each field is key to effectively utilizing AI. It is important to consider AI solutions that meet the specific needs of your company. For example, consider the role of a phone receptionist. Not only can AI help determine which department to transfer a call to, but it can also answer basic questions and route the call to the correct person. By replacing traditional phone receptionists with AI, costs can be reduced. Additionally, AI can handle initial support or sales inquiries, reducing the man-hours spent on these tasks. Providing concrete examples like these can effectively communicate the benefits of AI.

In terms of services offered by PSPINC, we have blogs that could use AI for automatic translation or built-in text-to-speech capabilities. While I cannot definitively say how AI will be incorporated into services at PSPINC at this stage, we aim to continue to improve our product and introduce AI through understandable applications in the future.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Most Valuable Brands from Germany

7月

24日

Here is the list of the top 10 most valuable German brands with their respective sales figures (note: these figures are approximations based on the latest available data):

1. Telecom / T-Mobile - Approx. €108 billion
2. SAP - Approx. €27 billion
3. Siemens - Approx. €62 billion
4. Mercedes-Benz - Approx. €150 billion
5. BMW - Approx. €111 billion
6. DHL - Approx. €81 billion
7. Aldi - Approx. €120 billion
8. Porsche - Approx. €37 billion
9. Bosch - Approx. €78 billion
10. Adidas - Approx. €21 billion

Please note that these figures can vary year by year based on the companies' financial performance and market conditions.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Text from, President Joe Biden | Your comment?

7月

23日

My fellow Americans,

Over the past three and a half years, we have made great progress as a nation.

Today, America has the strongest economy in the world. We've made historic investments in rebuilding our nation, in lowering prescription drug costs for seniors, and in expanding affordable health care to a record number of Americans. We passed the first gun safety law in 30 years, appointed the first African American woman to the Supreme Court, and passed the most significant climate legislation in the history of the world. America has never been better positioned to lead than we are today.

I know none of this could have been done without you, the American people. Together, we overcame a once in a century pandemic and the worst economic crisis since the Great Depression. We've protected and preserved our democracy.

It has been the greatest honor of my life to serve as your President. And while it has been my intention to seek reelection, I believe it is in the best interest of my party and the country for me to stand down and to focus solely on fulfilling my duties as President for the remainder of my term.

That’s why today, I want to offer my full support and endorsement for Kamala to be the nominee of our party this year. Democrats — it’s time to come together and beat Trump. And if you’re with us, donate to her campaign and Democrats nationwide here: https://secure.actblue.com/donate/p2p-240722-jbau?refcode=misc_5_fl

Joe Biden

Your comment?

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

North Bend Bar & Grill

7月

22日

I went to North Bend today and found Twedes Cafe, the restaurant used for filming the TV series Twin Peaks. After eating the pie, I walked around the block and found North Bend Bar & Grill. If I'm not mistaken, this restaurant is one of our long-term customers. I will have to visit them next time.

https://www.northbendbarandgrill.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Good Find ... ecco HELSINKI 2

7月

22日

I was at the outlet mall in North Bend this afternoon and found a very interesting store. Looks like as they sell products that are new but somehow they are not treated the same as new products. I was able to find ecco shioes fot $49.00. That is less than the half the price of this shoes anywherelse.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Windows Blue Screen and Reboot ... Endless Loop ...

7月

20日

Globally, computers running Microsoft's Windows are experiencing issues such as unexpected reboots, and the impact is spreading. This problem was caused by a technical issue identified in the software of the global cybersecurity company CrowdStrike. CrowdStrike is working to resolve this issue. CrowdStrike provides antivirus software for Microsoft's Windows devices.

CrowdStrike's products are used by many large enterprises, and an update from CrowdStrike has caused Windows to crash, display a blue screen, and trigger a reboot. After rebooting, the same issue occurs, leading to an infinite loop of Windows startup failures, rendering the computer unusable.

The recommended recovery method is to boot Windows in safe mode and remove the CrowdStrike update, but it is unclear if this process is straightforward or how exactly it should be done. This issue has not occurred in PSPINC's data center. However, if any PSPINC customers are experiencing this issue, please contact PSPINC. Additionally, if other individuals or companies need assistance with this problem, please call 1-800-232-3989.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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