PSPINC CEO Kenichi Uchikura's Blog

People Don’t Want Video Production — They Want Results Through SNS Marketing

 

Too often, businesses promote “video production services” as if the video itself is the goal. But let’s be honest — people don’t really want a video. What they need is marketing that works. What they want is more visibility, engagement, and ultimately, more business.

 

That’s why we must shift the way we think about video. It’s not just a product — it’s a tool. A tool for social media (SNS) marketing. A tool to reach people. A tool to tell a story that converts views into action.

 

When a client comes to you asking for a video, what they’re really saying is:

 

“I need more people to know who I am.”
“I want my product to stand out.”
“I want to grow my brand on Instagram, TikTok, YouTube, or LinkedIn.”
So don’t just sell a camera and editing timeline — sell solutions. Create videos that are designed to thrive on social platforms. Tailor the format, content, and tone for the specific SNS platform. Offer insight into trends, hashtags, and ad performance. Help them with captions, thumbnails, and posting strategy.

 

Because in today’s digital world, a video without marketing is just noise.

 

People don’t want video production.
They want SNS marketing — and video is just how we get there.