PSPINC CEO Kenichi Uchikura's Blog

Keep It Short: Reaching Today’s Audience with 10-Second Videos

 

It’s no secret that attention spans are getting shorter. Especially among Generation X and younger, people are scrolling fast, clicking faster, and moving on in seconds. If your business is trying to grab their attention with long, drawn-out content—you’re already losing the game.

 

This is especially true when it comes to video marketing. The days of expecting people to sit through a 2-minute promotional video are over. Today, you have maybe 10 to 15 seconds to get your point across. If you don’t hook them fast, they’ll swipe away without ever hearing your message.

 

So what can you do?

 

* Focus on one idea per video. Trying to say too much at once is a guaranteed way to lose your viewer. Stick to one clear, sharp message.

 

* Start strong. You need to capture attention within the first 2 seconds—whether it’s a bold statement, a striking image, or a direct call-out.

 

* End with purpose. Once you've made your point, stop. If you want them to do something—visit your website, sign up, click—make it easy and obvious.

 

* Think mobile-first. Most people are watching your videos on their phones, usually with the sound off. Use subtitles, captions, and visuals that don’t require audio to understand.

 

Remember, your audience isn’t just competing for your attention—they’re being bombarded by hundreds of other videos, posts, and ads every day. If you want your message to cut through the noise, keep it short, sharp, and memorable.

 

https://en.bloguru.com/ken/536070/keep-it-short-reaching-todays-audience

 

 

 

 

Today marks six months since my kidney transplant.

 

It’s hard to believe how quickly time has passed. This milestone is incredibly meaningful to me, and I want to take a moment to express my deepest gratitude to everyone who has supported me throughout this journey.

 

Thanks to your encouragement, kindness, and care, I am doing well and feeling stronger every day. Recovery has had its ups and downs, but overall, I’m in good health and making steady progress. I’m especially thankful to the medical team, my family, friends, and colleagues who stood by me with unwavering support.

 

There’s still a long road ahead, but today, I’m celebrating how far I’ve come—and I couldn't have done it without you.

 

Thank you again for everything.

 

https://en.bloguru.com/ken/536047/today-marks-six-months-since-my-kidney