Why Do People Visit Social Media But Not Your Website?

Many businesses face this challenge. Every time you post on social media, your posts grab people’s attention through likes and comments. Yet, your company’s website hardly gets any traffic. Why is this?

There are several reasons, but here’s a breakdown of a few key points:

1. Social Media is a Passageway. The Website is a Destination
Social media is like a passageway that users check daily. Users scroll through their feed and react to anything that catches their eye, casually hitting the like button. A website, on the other hand, is somewhere you go to intentionally get information. In other words, people won’t visit it unless they have a clear purpose or interest.

2. Social Media is About Now. Your Website is the Big Picture
Many companies and individuals constantly look for new information by flocking to social media. That's why social media account managers update information daily to attract attention.

In contrast, once you create a website, it often doesn’t update for months, sometimes even years. That said, a website is your company’s “big picture”, so it’s not as easy to change or update.

Social media just conveys a small part of the company’s activities. The website should consolidate the truly detailed and reliable information.

3. The Call to Action is Insufficient
Even if you include your website link in a social media post, people won't click it unless they have a reason to. Simply pasting a URL isn't enough; you need to find a way to communicate what's on the other side or what value they'll get.

4. A Vague Website Won't Produce Results
Many company websites function as little more than an information shelf, with basic sections like About Us, Services, and Contact Forms. However, if it isn’t clear what the user should do or what action they should take, they won’t stay long, and they likely won’t return.

Your Website is the Core of Your Business
Social media is merely a tool to guide people to your website. Use short, light content to spark interest, and then deliver your most important, value-driven information on your site.

In other words, social media is the entrance, and the website is the main base.

Summary

• Link social media to your website and vice versa.
• Social media should grab interest and create an actionable opportunity.
• A website should show the big picture and lead to trust and results.
• Instead of choosing one or the other, you should strategically use both.

The fact that social media is popular, but the website isn’t, is an opportunity for many companies. How you leverage that traffic is a crucial key to your future web strategy.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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