Ken Uchikura Newsletter Vol. 349 Keep It Simple and Stupidly Easy (The KISS Principle)
8月
7日
Keep It Simple and Stupidly Easy (The KISS Principle)
Applying The KISS Principle to Company Building

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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In business and management, we often make things complicated. It's not uncommon to create thick business plans, hire specialists, overuse foreign words, and build systems that no one truly understands.
But there's one important principle we should always keep in mind: "Keep it simple and stupidly simple" (The KISS Principle).
What is the KISS Principle?
It literally means “Keep it simple, and stupidly easy.”
This is the idea that “you should make things as simple as possible”.
It doesn’t mean being careless or sloppy. Rather, it’s a crucial mindset that reminds us that “complexity doesn’t equal value”.
Applying The KISS Principle to Management
But there's one important principle we should always keep in mind: "Keep it simple and stupidly simple" (The KISS Principle).
What is the KISS Principle?
It literally means “Keep it simple, and stupidly easy.”
This is the idea that “you should make things as simple as possible”.
It doesn’t mean being careless or sloppy. Rather, it’s a crucial mindset that reminds us that “complexity doesn’t equal value”.
Applying The KISS Principle to Management
- Keep goals simple and clear
Ensure everyone on the team can explain what they’re working toward in a single sentence. Instead of abstract ideals or long-term dreams, set clear, measurable goals. - Use language anyone can understand
Avoid technical terms and complicated expressions. Ensure your message is clear to everyone, from new hires to part-time staff. - Keep Meetings Short and Focused
Endless meetings kill productivity. Be clear about "why we're meeting" and "what you need to decide", and only invite essential participants. This will save your company's time and energy. - Simplify Procedures, Accelerate Decisions
Overly complex approval processes lead to missed opportunities. Leave the tasks to the team's discretion, allowing for quick judgments and actions.
Applying The KISS Principle to Company Building
- Start With One Thing and Do It Perfectly
Many successful companies began with just one simple product or service. Google started with search, and Amazon started with books. - Avoid Overbuilding Before You Need To
It can be risky to build complex systems before you even have customers. Create what you need when you need it. - Design for Everyone
Design with the assumption that anyone can use it, not just specialists. The ideal is something people can use without a manual. - Offer Clear Pricing
Complicated pricing structures drive customers away. Keep your pricing simple and transparent. If customers think, "I don't understand, so I'll pass," your valuable offering won't reach them.
Conclusion
Being simple isn’t in any way being "shallow".
On the contrary, it’s a level only people who understand what’s truly important and can cut out the unnecessary.
If you feel something isn't working well right now, ask yourself: Can you make it simpler?
Being simple isn’t in any way being "shallow".
On the contrary, it’s a level only people who understand what’s truly important and can cut out the unnecessary.
If you feel something isn't working well right now, ask yourself: Can you make it simpler?
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__