PSPINC CEO Kenichi Uchikura's Blog

Why Do People Visit Social Media but Not Your Website?

 

Every time you post on social media, you get likes, comments, and attention. Yet, your website sees little to no traffic. Why is that?

 

There are four main reasons:

 

 
1. Social Media is a Pathway; Your Website is a Destination
People scroll through social media casually. Unless they have a specific reason, they won’t take the time to visit your website.

 

 
2. Social Media Delivers “Now,” While Your Website Shows the Big Picture
Social media is constantly updated in real-time. Websites, on the other hand, are often updated infrequently, which can make the content feel outdated.

 

 
3. There’s Not Enough Direction to the Website
Just posting a link isn’t enough. You need to tell people why they should click, and why now.

 

 
4. The Website’s Purpose Isn’t Clear
If users don’t immediately understand what they can do or gain from your site, they’ll leave quickly.

 

 
Social media should be the entry point—but the true business value should be created on your website, where trust, depth, and action converge.

 

 

https://en.bloguru.com/ken/535961/why-do-people-visit-social-media-but-not