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PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

On my way to Japan

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On my way to Japan
After spending one night near the Vancouver airport hotel, I took the saddle to the Vancouver airport international departure. After checking into ZipAir, I went in to the security and got out and I came to the airport lounge where I'm gonna be spending another hour and a half.
 
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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Ken Uchikura Newsletter Vol. 309 Business Characteristics and Strategies in the Japanese Market

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Ken Uchikura Newsletter Vol. ...

Business Characteristics and Strategies in the Japanese Market

When entering the Japanese market, it is essential to understand the unique cultural and business style that differs from the U.S. A noteworthy aspect of this market is the careful decision-making process and the tendency to avoid being different from others. These elements significantly influence the introduction of new products or services in Japan.

Tendency to Avoid Differentiation
Many Japanese consumers are cautious about making choices that differ from others. This stems from a culture that values harmony within groups and society. When it comes to trying new ideas or unproven services, there is a strong aversion to taking responsibility for potential failures. In particular, top management and decision-makers in companies tend to adopt a cautious stance toward "unprecedented" initiatives, which means that adopting new technologies or services may require extensive processes and approvals.

In contrast, the American market has a "let’s try it" mentality. Consumers in the U.S. are often eager to explore products and services that have yet to establish a proven track record, fostering a culture where innovation is readily embraced. In business, too, there is a widespread culture of risk-taking that promotes innovation.

Emphasis on Trust and Proven Results
For companies and consumers in Japan, "reliability" and "track record" are crucial factors in choosing products and services. Companies with a long history or products and services that have achieved past successes command strong trust. As a result, new players or technologies without a proven track record in the market may struggle to gain initial recognition.

Understanding these characteristics of the Japanese market is essential when developing strategies. Specifically, the following points should be considered:

  • Building a Track Record: In the Japanese market, gradually building a proven track record and gaining trust is essential. Although this may take time, consistently achieving small successes and winning the trust of companies and consumers allows for steady growth in market share.
  • Utilizing Partnerships: Partnering with trusted local entities can bolster credibility in Japan. Collaborating with established market players often facilitates smoother product or service adoption.
  • Word-of-Mouth and References: Japanese consumers and companies place high value on others' opinions. Therefore, satisfied customer testimonials and references are vital marketing tools. Expanding the number of highly satisfied customers and actively sharing their feedback can gradually help a product or service reach new audiences.

PSPINC’s Approach in the Japanese Market
PSPINC conducts business in the Japanese market with a thorough understanding of these cultural nuances. For example, our SaaS solutions like DENREI and WebdeReserve cater to the security and efficiency needs of Japanese businesses. These services are steadily building trust in Japan, with continuous improvements based on customer feedback. PSPINC also provides services through trusted local distributors, rather than direct sales, enabling more flexible and effective support for local clients.

While the Japanese market is cautious, it shows high loyalty to services that earn its trust, presenting significant business opportunities. PSPINC aims to build long-term trust and strengthen relationships with clients.

Conclusion
To succeed in the Japanese market, it is crucial to understand the tendency to avoid differentiation and the emphasis on trust and proven results, and to adopt strategies accordingly. This market requires a different approach compared to one like the U.S., where a go-getter attitude is more prevalent; however, the customer trust and loyalty, once achieved, in Japan is solid. PSPINC provides digital marketing and SaaS services aligned with these Japanese market characteristics, supporting businesses toward success.

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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PSPINC Difference

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PSPINC Difference
Does your internet service provider know you by name or by your customer ID? At Pacific Software Publishing, we take pride in building personal relationships with every client. When you work with us, you’re not just an account number in a system—you’re a valued part of our community. Our customers know us, and we know them on a first-name basis, creating a level of trust and familiarity that large providers simply can’t match. Instead of endless automated menus, you’re welcomed by someone who knows your needs, your business, and your goals. That personal touch isn’t just a perk; it’s a commitment to service. When questions or issues arise, our clients feel comfortable reaching out directly to the people who can help, knowing they’ll receive attentive and efficient support every time. This is the difference we strive for at Pacific Software Publishing—making you feel connected, supported, and truly known.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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PSPINC Halloween Lunch 2024

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At Pacific Software Publishing, we held our annual Halloween lunch today! It's always a fun event where everyone gets creative with costumes and enjoys a festive meal together. We'll be sharing all the costume photos on Halloween day, so stay tuned to see the variety of characters our team brought to life this year!
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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Eye Exam

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Today, I went for an examination in preparation for cataract surgery. The cataract in my right eye has progressed, and there are also symptoms in my left eye. We discussed the type of lens to use for the surgery. The lens covered by insurance is a monofocal lens, which only allows clear vision for distance. The most advanced lens option, though more expensive, would allow clear vision from far away to a monitor's distance. I’m leaning toward choosing this premium lens despite the extra cost. For now, the surgery has been tentatively scheduled, but they will confirm the appointment after I return from my business trip to Japan. It would be great to see clearly again!
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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Unplayable

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Unplayable Unplayable
 On par five hole number seven, my approach shot from 120 yards fell short of reaching the green. Initially, I thought the ball had landed in the bunker in front. However, when I got there, I found it stuck on the steep slope leading up to the green. The angle was too steep to stand on, making it impossible to hit out. I decided to take a penalty for an unplayable lie, dropped the ball inside the bunker, and then took three shots to escape from the very deep sand. I ended up with an eight on this par five—not ideal, but it was the best I could manage under the circumstances.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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Not satisfied with your email service provider?

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Not satisfied with your email s...
Changing your email service provider and moving your accounts to a new one can be a challenging process. However, if you're switching to PSPINC, we've made it easy for you. Our team handles all the setup for your new service and transfers your existing email content to our hosting environment, typically at no additional cost. Contact us to discuss how we can help you move your email to a more reliable and secure environment.
 
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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About Internet-based advertising

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About Internet-based advertising
Internet-based advertising is significantly more cost-effective compared to traditional methods. However, it's important to understand that it takes time for results to materialize.
 
For example, ads on social media or search engines require a step-by-step process to reach the target audience. First, you need to increase the exposure of your content, and then gradually build recognition among interested users. While it may be difficult to achieve immediate results, in the long run, you can steadily improve brand awareness and build trust.
 
At PSPINC, we support our clients' businesses through digital marketing. We utilize various digital marketing strategies, such as SEO (Search Engine Optimization), social media management, and website optimization, to help you achieve lasting results over time. If you're looking to keep advertising costs low while achieving long-term results, consider PSPINC’s digital marketing services.
 
 
 
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#AdvertisingResults #BrandAwareness #CostReduction #DigitalMarketing #InternetAdvertising #OnlineMarketing #PSPINC #SEO #SocialMediaAds #WebAdvertising

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Ken Uchikura Newsletter Vol. 308 Differences in Quality Control Between Japan and the U.S.

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Ken Uchikura Newsletter Vol. ...

Differences in Quality Control Between Japan and the U.S.

Many of you have likely heard the term "quality control." When you hear it, what comes to mind? Some may think of product testing or final inspections. However, did you know that the approach to quality control differs between Japan and the U.S.? Today, I’d like to explore those differences.

Quality Control in the U.S.
In the U.S., quality control often refers to final product testing. The primary goal is to ensure that the finished product functions correctly and to prevent defective items from reaching the market. For example, products completed in factories are tested before shipment. Only those that pass the tests are delivered to consumers, while those that fail are either repaired or discarded. In the U.S., this final stage of testing is the core of quality control, with a strong emphasis on ensuring product quality just before it reaches consumers.

Quality Control in Japan
On the other hand, quality control in Japan goes deeper. In Japan, the term "quality control" does not merely refer to final product testing but encompasses the entire production process, maintaining and managing quality throughout. Everything from a single screw to each component is meticulously monitored, and during the assembly process, the precision and efficiency are also closely observed.

Furthermore, Japan's quality control often extends to the working environment and employee behavior. For instance, items such as uniforms, gloves, shoes, and hats worn by workers are monitored to ensure they do not affect product quality. In short, Japan's approach to quality control focuses on maintaining quality at every stage of the process leading up to the product's completion.

Differences in Approach
This difference is also linked to the cultural approach to manufacturing in both countries. In the U.S., there is a stronger tendency to focus on the final result, placing emphasis on whether the product functions correctly. In contrast, in Japan, the process itself is highly valued, with thorough management throughout every step of the production process. This reflects the belief that "improving the process ultimately leads to a higher-quality product" in Japan.

The Importance of Quality Control
It’s not a matter of one approach being better than the other; both countries have their own strengths. The American approach is efficient and tends to be cost-effective, while the Japanese approach enhances product reliability. However, in today’s increasingly globalized world, adopting both methods flexibly can lead to better product development.

Quality control is an indispensable process for delivering well-made products to consumers. By understanding the differences in quality control between Japan and the U.S., we can discover more effective management methods, ultimately providing products that satisfy consumers.


Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

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Maybe I'm a Contrarian

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Maybe I'm a Contrarian
There are times when I really think I might be a contrarian. Especially when someone, in what I assume is a sales pitch, says something like, "Let me help your company." That really gets under my skin. If someone says, "Let's do something together," I can understand that. But when they say, "Let me help you," it feels condescending, like they’re looking down on me. It makes me think, "Why do I have to listen to this?" and I get upset. As a result, I never respond to those kinds of sales calls.
 
Another thing that bothers me is when people use the word "collaboration" as a disguise for simply trying to sell their product to us. That’s not collaboration. If you want me to buy something, just say it upfront. I always think, "Why not be honest from the start and just say you want me to buy your product?"
 
So, yeah, maybe I am a contrarian. But I want to stick to my principles. Relationships should be equal, and true collaboration should be about sharing benefits for both sides.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Advertising #BusinessClassTrip #BusinessGrowth #DENREI #DigitalMarketing #Japan #Japanese #Marketing #PSPINC #SEO #SocialMedia #Uchikura

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