PSPINC CEO Kenichi Uchikura's Blog

We still learn things!

3月

9日

Ralph Broksos

Dean Alteras

Lisa Wood Stock

It was full house.

Today we learned about "SALES" at Seattle Executives Association. We are all owners, directors and managers of companies with at least 10 years of experiences, in many cases much more. But we still learn things. They might not be new things but it was like refreshment course.

#SeattleExecutovesAssiociation #branding #marketing #valueproposition

SEO Marketing Myth!!!

3月

7日

I just received following email ... If the SEO is the most effective marketing, what are you send me email???

Hi,
Greetings for the day!

Advertising in online world is one of the most inexpensive and highly effective ways of promoting a business. I was going through your website and I see website is very niche. However it is not ranking anywhere, for your industry keywords. I see your competitors are ranking very well due to right SEO strategy and you are losing business because of low visibility on Internet.
Would you like to be listed at the top of every major search engine such as Google, Yahoo! & Bing for multiple search phrases (keywords) relevant to your products / services?

Our Steps and the Activities to Rank You 1st Page on Google!

1. Keywords Research
2. Competition Analysis
3. Optimized Content Creation
4. Keywords Optimization
5. Back Link Creation/Link Building
6. Submission to Search Engines and Directories

We are a team of 200+ professionals which includes 100 full time SEO experts. We will be glad to assist you with offering our services.Contact us for the best quote for your website & we’ll place your website on 1st page Google ranking for targeted keywords.

Kind Regards,

XXXXXXX XXXXXXXXXX

Check out http://www.newsmail.com <- PSPinc, we have the solution for that!

#SEOMyth #marketing #pspinc #valueproposition

How do you pronounce "Chevrolet"?

3月

4日

I saw this advertisement in Korea few years ago. Is this how you pronounce "Chevrolet" ?

#Branding #Marketing #valueproposition

Seattle IT Professionals

2月

16日

Ken Uchikura | Patricia Bennett | Kris Dahl | Laurie Almoslino

During the Seattle Executives Association lunch meeting today, four IT related companies including PSPinc have decided to for an marketing alliance to promote our services in Seattle area.

Laurie Almoslino ... PC Database Solution ... Custom Database Development
Kris Dahl ... Atomic Infotech ... IT Consulting and Support
Patricia Bennett ... PC Bennett Solutions ... ERP and Accounting Software
Ken Uchikura ... PSPinc ... Web & Email Hosting and Web Development

We just registered http://www.SeattleITPros.com where those companies will be featured.

#Branding #Marketing #SeattleITPros #valueproposition

Branding !!!

12月

19日

People do judge book by the cover.

Do not promote the content, promote the cover!!!

When you spend money marketing .. Your goal should not be try to sell one product ... rather you should try to create a brand image. One you are successful in creating recognizable brand, your marketing should be more effective and less costly.

#Branding #Marketing #pspinc #valueproposition

We can entertain NIKE contract ;)

9月

14日

What do you think of this mascot for NIKE?

#Advertisement #Marketing

Value Proposition

7月

8日

Small Golf Balls ... Titelist Pro V1 at 1/3 off?

There are three things people think about when people think about value.

(1) Quality of Product
(2) Quality of Service
(3) Price

(1) & (2) are given. Nobody wants to buy anything that is bad or poor service. So, the main thing people think about value is the price. You need to work hard to make sure your product is price competitive. If not, you need to work harder.

My friend told me about the golf ball. Other than the logo, it feels like and act like Titleist Pro V1 but at 2/3 of the price. It even says that on their website.

SNELL GOLF MISSION STATEMENT

To bring tour caliber equipment to the amateur golfer at an affordable price.
Our experience in R&D along with our strategic manufacturing partnership and direct to consumer distribution model allows us to do just that.

http://www.snellgolf.com

#Marketing #ValueProposition

How do you make your product stand out?

6月

19日

Why should customer choose you over your competitors? Have you ever spend time to think about that? Here are some of the things you may be thinking about...

(1) Product
You may have better product than the other people.

(2) Service
You may have better service, after care, return policy, warranty than your competitors.

(3) Price
Your price is better then the others.

If you say "No" to all that, please tell me how you are able to stay in business. This is often called "Value Proposition". What is yours?

#Marketing #ValueProposition

What is Branding?

6月

5日

You know those logos and what they do.
No explanation necessary ... That is branding!

I have been hearing many marketing people say "Branding" especially in fast few years. I have read a few articles on branding and I could not come up with the simple explanation what it is and how it can be done. Then I searched for and listen to people.

What I came up is this...

If you advertise enough with your logo and product name, people remember your product. That makes it easy for customer to buy products and service that has your brand.

So, it is another marketing technique ... When you advertise, try to use same logo, name and color so that people will remember. You website should be consistent with your corporate brand as well.

http://www.pspinc.com

#Branding #Marketing #PR #PSPinc

Competitors to Microsoft

11月

29日

I sometime wonder who Microsoft is competing?

Today, Microsoft looks like competing with Best Buy, Staples and Walmart. It's kind of sad to see the software company like Microsoft … Oh, I forgot, Microsoft is (or trying to be) "Device and Services Company" … What is that mean?

#Business #Marketing