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PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken
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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Chirashi Sushi ちらし寿司

スレッド
TEN SUSHI FACTORIA LUNCH ... TEN SUSHI FACTORIA LUNCH SPECIAL
CHIEASHI SUSHI for Only $10
I took my staff to Ten Sushi Factoria ... Best Deal in Town!!!



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

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Search and Reserve Your Domain Name

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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Dreamersi #KenUchikura #KenichUchikura #KenichiUchikura #Marketing #PSPINC #PSPSanDiego #PassWizard #SoftwareDevelopemnt #Uchikura #WebDesign #WebDevelopment #pacificsoftwarepublishing

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Light Lunch

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Half Turkey Pesto Sandwich at... Half Turkey Pesto Sandwich at Aldarra Golf Club
Light Lunch at Aldarra Golf Club.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Dreamersi #KenUchikura #KenichUchikura #KenichiUchikura #Marketing #PSPINC #PSPSanDiego #PassWizard #SoftwareDevelopemnt #Uchikura #WebDesign #WebDevelopment #pacificsoftwarepublishing

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Ken Uchikura Newsletter Vol. 138 Marketing Starts with Why First

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Ken Uchikura Newsletter Vol. ...

Marketing Starts with Why First



A common message to sell a product is:

WHAT → HOW → WHY

It is said that messages are created in the following order.
"We have a new product," "It has these features," and "You can use it in this way."

This is the usual structure of a message when selling a product. However, there is no emotion in this message. People don't buy functions, they buy dreams in many cases. So, general messages, function comparison, price comparison, etc. are important. For example, when you are thinking of buying a bag, how do you choose the right one? Is it the purpose or the price? If purpose and price are the only important factors, then you can just go to a cheap bag store and buy the bag you need at a reasonable price. However, if you are buying a brand-name bag, why? "Because it looks good," "Because Mr. _______ has it," or because there is a sense of added value, such as "I saw it in a movie."

The marketing message that creates a value that is not based on use and price is not the same message structure I described at the beginning. It requires a message structure that is completely the opposite.

WHY → HOW → WHAT

This is because strange as it may seem, price and use are not important factors. The first message is to tell people about your dream, and this product is the result of that. Why don't you think about a marketing message that considers this process?

Martin Luther King, Jr. did not begin his speech with an "I want to do this" message. It started with "I have a dream...". What is your dream for your product?


Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

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Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Dreamersi #KenUchikura #KenichUchikura #KenichiUchikura #Marketing #PSPINC #PSPSanDiego #PassWizard #SoftwareDevelopemnt #Uchikura #WebDesign #WebDevelopment #pacificsoftwarepublishing

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Tokyo Olympic 2020ne

スレッド
Bach & Suga Bach & Suga
Back: We are having Tokyo Olympics

Suga: Sure ,,, But it will be just you and I.


バッハ: オリンピックやるの

菅: もちろん、、、君と二人で



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Dreamersi #KenUchikura #KenichUchikura #KenichiUchikura #Marketing #PSPINC #PSPSanDiego #PassWizard #SoftwareDevelopemnt #Uchikura #WebDesign #WebDevelopment #pacificsoftwarepublishing

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What is your corporate color?

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What is your corporate color?
If you forget the logo ... Does your company have a color?

What is the color of Pacific Software Publishing, Inc.?

It is Maroon.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#Bloguru #Denrei #Dreamersi #KenUchikura #KenichUchikura #KenichiUchikura #Marketing #PSPINC #PSPSanDiego #PassWizard #SoftwareDevelopemnt #Uchikura #WebDesign #WebDevelopment #pacificsoftwarepublishing

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So, you want to give me an advice.

スレッド
So, you want to give me an ad...


"Happy to help in any way during this challenging time, even if it’s just giving advice ..."


I just received a message on my Social Media Account starting with above sentence. What do you think? I have never heard of this person and I am sure he has no idea what I do. I do not know what kind of an ass starts conversation with this.

Allow me to give him an advice "Shut Up."



#Marketing #Sales #SocialDustancing

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Simple Free CRM for Small Businesses

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https://pilot.pspinc.com FREE ... https://pilot.pspinc.com
FREE CRM from Pacific Software Publishing, Inc.
Pacific Software Publishing, Inc. is a small business with little less than 50 people in our staff. When we needed a software to manage our business activities with our clients (CRM), we could not find anything and we did not want to pay anything. So we created our own CRM software to manage customer data and we called it PILOT.

We made this software free for you all to use. Yes, it is free. No string attached. Just visit following site and sign up.

https://pilot.pspinc.com



#FREECRM #PSPCRM #PSPPILOT #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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When do you become an expert?

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I am an expert in failing ;) I am an expert in failing ;)

When you fail more than other people try.


#KenUchikura #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pacificsoftwarepublishing #pompomishere #pompomwashere #postinheaven #pspinc

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Computex 2020 in Taiwan

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Computex 2020 in Taiwan
The Computer even will be held again in Taipei, Taiwan from June 4 to 7. I would like to attend it ... provided there is no risk of COVID-19 (aka Coronavirus) by then.

https://www.computextaipei.com.tw
#Computext2020 #marketing #pacificsoftwarepublishing #pspinc

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Newsletter Vol 64

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Newsletter Vol 64
Can you use the Internet to back up data?

Internet service is getting faster and cheaper ... but is it now fast and affordable enough to be used as your primary backup system? Backing up files to a USB external drive is different. By using USB 2.0, you can transfer files up to 480 Mbps - I will explain.

Transfer speed is measured in Mbps (Megabits per second). Using a 1 Mbps connection, you can send 125 kilobytes every second. This is not fast enough to receive streaming video in standard resolution. To receive HD (1080p) video streaming, you should have a 20 Mbps connection.

One 2 hour / 1 GB movie uploaded using a 5 Mbps broadband connection can take about 20 minutes or 1.5 hours with 1 Mbps speed. Given that a terabyte has 1,048,576 megabytes, if you could achieve the theoretical 60 Mbps transfer, you could do it in slightly over 4 hours and 45 minutes.

I am designing a system that allows people to back up a huge amount of data for safe storage. The key to this is speed and ease-of-use. The first step is to create a testing method for the file transfer rate. It is a challenging but interesting problem to solve.

Who is Ken Uchikura?

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
#KenUchikuraNewsletter #Newsletter #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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