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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
![Ken Uchikura Newsletter Vol. ...]()
Marketing Starts with Why First
A common message to sell a product is:
WHAT → HOW → WHY
It is said that messages are created in the following order.
"We have a new product," "It has these features," and "You can use it in this way."
This is the usual structure of a message when selling a product. However, there is no emotion in this message. People don't buy functions, they buy dreams in many cases. So, general messages, function comparison, price comparison, etc. are important. For example, when you are thinking of buying a bag, how do you choose the right one? Is it the purpose or the price? If purpose and price are the only important factors, then you can just go to a cheap bag store and buy the bag you need at a reasonable price. However, if you are buying a brand-name bag, why? "Because it looks good," "Because Mr. _______ has it," or because there is a sense of added value, such as "I saw it in a movie."
The marketing message that creates a value that is not based on use and price is not the same message structure I described at the beginning. It requires a message structure that is completely the opposite.
WHY → HOW → WHAT
This is because strange as it may seem, price and use are not important factors. The first message is to tell people about your dream, and this product is the result of that. Why don't you think about a marketing message that considers this process?
Martin Luther King, Jr. did not begin his speech with an "I want to do this" message. It started with "I have a dream...". What is your dream for your product?
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
If you forget the logo ... Does your company have a color?
What is the color of Pacific Software Publishing, Inc.?
It is Maroon.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
"Happy to help in any way during this challenging time, even if it’s just giving advice ..."
I just received a message on my Social Media Account starting with above sentence. What do you think? I have never heard of this person and I am sure he has no idea what I do. I do not know what kind of an ass starts conversation with this.
Allow me to give him an advice "Shut Up."
![https://pilot.pspinc.com FREE ...]()
https://pilot.pspinc.com
FREE CRM from Pacific Software Publishing, Inc.
Pacific Software Publishing, Inc. is a small business with little less than 50 people in our staff. When we needed a software to manage our business activities with our clients (CRM), we could not find anything and we did not want to pay anything. So we created our own CRM software to manage customer data and we called it PILOT.
We made this software free for you all to use. Yes, it is free. No string attached. Just visit following site and sign up.
https://pilot.pspinc.com
![I am an expert in failing ;)]()
I am an expert in failing ;)
When you fail more than other people try.
The Computer even will be held again in Taipei, Taiwan from June 4 to 7. I would like to attend it ... provided there is no risk of COVID-19 (aka Coronavirus) by then.
https://www.computextaipei.com.tw
![Newsletter Vol 64]()
Can you use the Internet to back up data?
Internet service is getting faster and cheaper ... but is it now fast and affordable enough to be used as your primary backup system? Backing up files to a USB external drive is different. By using USB 2.0, you can transfer files up to 480 Mbps - I will explain.
Transfer speed is measured in Mbps (Megabits per second). Using a 1 Mbps connection, you can send 125 kilobytes every second. This is not fast enough to receive streaming video in standard resolution. To receive HD (1080p) video streaming, you should have a 20 Mbps connection.
One 2 hour / 1 GB movie uploaded using a 5 Mbps broadband connection can take about 20 minutes or 1.5 hours with 1 Mbps speed. Given that a terabyte has 1,048,576 megabytes, if you could achieve the theoretical 60 Mbps transfer, you could do it in slightly over 4 hours and 45 minutes.
I am designing a system that allows people to back up a huge amount of data for safe storage. The key to this is speed and ease-of-use. The first step is to create a testing method for the file transfer rate. It is a challenging but interesting problem to solve.
Who is Ken Uchikura?
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
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