PSPINC CEO Kenichi Uchikura's Blog

Business Trip to Japan

5月

19日

I used to go to Costco to buy small gifts for meetings in Japan. But lately I am using Trader Joe's to buy gifts.

#dreamersi #feebackonpilotsbt #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

I got a small 100 piece jigsaw puzzle from the Seattle Executives Classfication Talk other day. I opened it and build it ... it took long time.

But it is missing three pieces. Come on!!!
I am crying.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Newsletter Vol. 24

5月

17日

I want to do marketing.

Dear Reader,

When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media Campaigns” and so on. So I ask if they think “Marketing” is a revenue-generating function of the company? Most of them think so.

I tell them unless you are a big corporation which has a lot of money to burn, “Marketing” is an expense. I understand the purpose of “marketing” is to generate revenue, but there is no guarantee that the money you spend will generate any income. So for me, “Marketing” is an expense which needs to be justified not just by the gut feeling, but the bottom line.

So, when you do your “Marketing”, you need to keep track of how much you spend how much you get back. You start small and test the water. When you find a small marketing program that generates at least what it costs, you start increasing the budge. Anything you do that generates no return, terminate it immediately.

Do not hire any outside marketing specialists. Their job is to make you spend money. They make nothing if you do not spend. Remember “Marketing” is an expense not revenue by itself.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. If you do not like what you have read, you can unsubscribe any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.

#Newsletter #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Use Click It Audio

5月

16日

Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.

Tired of reading?
Click on the icon above.

I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#ClickItAudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

What is Click It Audio?

5月

14日

Manage you Audio Files in the cloud and play them anywhere.
http://www.clickitaudio.com

Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.

Tired of reading?
Click on the icon above.

I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#ClickItAudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Carpet being cleaned.

5月

13日

Special thanks to Tom Hill and his crew.
Rainier Specialty Services cleaned the carpet today at PSPinc.

http://www.rainierservices.com

#marketing #pspinc #valueproposition

Duke's VIP Program Registration

5月

12日

You always learn something.
I can build something like this and offer it to the restaurant customers.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Hand Crafted Art at PSPinc Lobby

5月

11日

We are currently displaying the art designed and developed by the spouse of our employee at the lobby. What do you think?

#ArtDisplay #PSPinc

Ken Uchikura Newsletter Vol. 23

5月

10日

Tokyo Station Drawing by K. Uchikura

Ken Uchikura Newsletter Vol. 23
05/09/2019

Too Late

You see many IT giants like HP, Microsoft, Google, Facebook, Amazon, Alibaba, eBay, DELL, Expedia, YouTube, Twitter, LinkedIn, Tesla, Line, What’s App and so on and think there will be no company like that anymore but I bet within a few years there will be some company you have never heard of will be in that list. I can also guarantee you that that company is not started by someone who thinks it is “Too Late”.

If you think it is “Too Late”, you are indeed “Too Late”. Even if you think it is not too late, it will not happen by itself. Do you think Bill Gates, Paul Allen, Steve Jobs, Steve Wozniak, Jeff Bezos, Mark Zuckerberg, Larry Page, Sergey Brin, Pierre Omidyar, Jack Ma, Elon Musk, Martin Eberhard, Marc Tarpenning, Michael Dell, Bill Hewlett, and David Packard made their company by just thinking about it?

There are a few things you need to be able to succeed. You and my success may not be the level of the companies above, but never the less you need to have flooring things.

You must work hard.
You must be smart.
You must have some luck.

I can guarantee that the stupid person (not politically correct) who don't work hard and have bad luck will not be successful. Ask yourself if you have those three things. Not everybody has that, then you should surround yourself with people who have those. But remember those people around you may succeed without you.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.

#dreamersi #kenUchikuraNewsletter #marketing #pompomwashere #postinheaven #pspinc #valueproposition

Opinion Stand at Weak WiFi

5月

6日

When the connection becomes very weak ... this can happen.
http://www.opinionstand.com

When your location have weak WiFi signals, teh system have problem connecting to the server. This is the reason why we recommend Cellular connectivity for our machines. If you are sure about good WiFi Internet Connection, you can save $35 per month by going to WiFi only version.

http://www.opinionstand.com