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How To Take Better Pictures For Your Business

How To Take Better Pictures ...
Rule of Thirds / Use the Grid

A super easy way to improve any pictures you’re taking is to use the gridlines on your DSLR camera or phone. The gridlines split the screen into nine boxes, which follow a principle of composition called the “rule of thirds.” This principle states that an image is more balanced and easier for people to view if it’s split into thirds. By aligning points of interest on the lines and intersections you can create an image that is easy on the eyes.

Choose One Subject

Before you begin taking pictures of products, people, or your office space, you need to decide on one subject. A big mistake people make is focusing on more than one subject, which makes it hard for people to differentiate what to look at. Make your subject clear, obvious, and easy to discern. Simplifying your pictures makes it easier to choose one subject.

Negative Space / Symmetry

Choosing a background for your images can be daunting, but embracing negative space can not only make for better pictures, but also make your job easier. Negative space refers to blank or open space within a picture. This style of photography has become extremely popular. When you leave negative space in your photo you will make the subject even more powerful.

If your subject doesn’t have a background, you might try looking for patterns and symmetry. It can give a sense of harmony to your pictures that will make it more pleasing to the eye.

Leading Lines

Leading lines draw attention to your subjects and tell the viewers eyes where to look in a picture. You can find lines all over and there aren’t any specific rules for how to use them. The more comfortable you get using the grids on your camera the easier it will be to see lines in everyday life.

When using leading lines, you want to have your image at the intersection of the lines. Leading lines don’t always have to be straight, they can be circular and even wavy, it’s up to you to frame the lines to direct viewers eyes.


Business Communication: Be Simple and Consistent

Business Communication: Be S...
Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” That’s great advice, especially when it comes to business communication. The only thing I would add – in respect to business – is to keep repeating a consistent message if you want it to stick with people.

With all the distractions around us, and all the information and advertisements circulating for other brands, it’s easy for even the simplest message to escape our minds. If you want your business’ message to stand out, three things need to happen. 1) Your message must be simple and the same every time. 2) You have to get it out there in front of people over and over again. 3) You have to be an authority on what your message is conveying.

Let’s use some big brand slogans as an example. Can you match the message with the brand?

Just do it.
Think different.
What’s in your wallet?
I’m lovin’ it.
There are some things money can’t buy. For everything else, there’s …
Because you’re worth it.
For life.
A diamond is forever.

These big corporations have nailed down simple slogans that are easy to repeat over and over again. Because of that, I’m betting you knew most of the answers. But they aren’t the only ones who can succeed in this type of marketing. Regardless of your size, keep repeating your message until it becomes a part of your internal business culture and a part of your public identity.

Finally, back up your message with authority and action. Your marketing message should be genuine and authentic and represent your business accurately, otherwise you risk driving people away.

So, did you guess most of them? Check your answers:

Just do it. - Nike
Think different. - Apple
What’s in your wallet? - Capital One Credit Card
I’m lovin’ it. - McDonalds
There are some things money can’t buy. For everything else, there’s MasterCard. - MasterCard
Because you’re worth it. - L’Oreal
For life. - Volvo
A diamond is forever. - De Beers


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