If you fail ...

2月

1日

If you fail make sure you have enough strength to try again and again ...
If you Faul and you quit ... That is a failure.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Freezing Friday Morning

1月

29日

It was only 28F (-1.666C) this morning.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Seattle Executives Association Open House at PSPINC

1月

28日

Thank you Cameron Catering for wonderful food.

https://seattleexecs.org
https://cameroncatering.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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UCHIKURA CO
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Seattle Executives Association Lunch Meeting Today

1月

27日

Seatle Executives Association Leads Day

Today was a lead day. I had an appointment at 1:00pm, so I had tp leave early today.

https://SeattleExecs.org

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ken Uchikura Newsletter Vol. 165 Good products and sales are not directly connected

1月

27日

Good products and sales are not directly connected

Many business owners, such as myself, believe that if we make our products better, they will sell. We think that if we make our products easier to use or add more functions, it’ll sell better. Most managers, regardless of what they’re selling, believe that improving products is the starting point of how they can increase sales. But in my experience, this isn’t true. Whether a product is good or bad is not directly linked to sales.

When selling a product, the branding of the product is the most important part of the process.

(1) Branding
(2) Marketing
(3) Advertising

The key to selling a product well is a good branding strategy. Only then can you market and advertise your product accordingly. No matter how great your product may be, no one will buy it if they don’t know it exists. Even if the product isn’t great, sales will still increase if enough people know about it. Therefore, while I believe product development is important, I believe it’s more important to change the company’s structure to focus more on branding, marketing, and advertising.

I believe that the product is not to blame for the lack of sales, but rather the lack of publicity.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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You need to know how the problem started ...

1月

26日

You need to know how the problem started to know the cause of the problem. Sometime, you need to reset the program to before the problem started to understand. Progress is important but you always need to be able to revert if the problem is bigger than the problem you try to fix.

This concept can be apply to everything in life. It is not only to the computer programs.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ezell's Famous Chicken

1月

24日

It is great to see our customer and our friend Ezell's Famous Chicken doing well.

https://ezellschicken.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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It tales less than a minutes to read.
UCHIKURA CO
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Gasoline Price is $3.799 at COSTCO

1月

23日

$3.799 Regular at Costco Redmond

Gasoline prices are very high.
It is $3.799 at COSTCO today, everywhere else is running over $4.099.
Last time I saw this high price was when George W Bush was the President.

I just drive my car to commute mainly, but for people and company who have to drive for work, the price of gas must be cutting into their bottomline. No wander everything else has became more expensive.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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It tales less than a minutes to read.
UCHIKURA CO
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You do not want to be ...

1月

22日

You are not a superman.

You do not want to be know for a person who can do many different types of work but who is not necessarily very competent at any of them. So as your company and so as your website. You need to have a focus on your website.

If you are not getting traction on your website, it might be your message is not specific enough. If you want to bring more people engaged with your company, focus your message. We can work with you to Taylor your website.

https://pspinc.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Search and Reserve Your Domain Name

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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

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Dick's Burgers for Lunch

1月

22日

I think this is the second time I ate Dick's Burgers.
It is only found in Seattle (and Bellevue).
I heard one of the owner belongs to eh same golf club I am in.
It is a good burger ... Very simple but delicious.

https://www.ddir.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Search and Reserve Your Domain Name

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It tales less than a minutes to read.
UCHIKURA CO
Thank you.