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Here are some key requirements of the CAN-SPAM Act regarding the unsubscribe option:
Unsubscribe Mechanism: The email must include a clear and easy-to-use unsubscribe mechanism. This can be in the form of an unsubscribe link or an email reply that allows the recipient to opt out.
Prompt Processing: Once a recipient requests to unsubscribe, the sender must honor the request within 10 business days.
Third-Party Compliance: If you are using a third-party service to send your emails, they must also comply with the unsubscribe requests promptly.
It's important to note that while the CAN-SPAM Act sets guidelines for commercial emails, there may be additional state laws and regulations that impose stricter requirements. Therefore, it is advisable to consult with legal counsel to ensure compliance with all relevant laws and regulations in your specific jurisdiction.
NewsMAIL.com, a SaaS platform provided by PSPINC, automatically includes an "Unsubscribe" tag at the end of the emails it sends. This practice demonstrates the platform's commitment to adhering to the requirements of the CAN-SPAM Act. Including an unsubscribe option is crucial for maintaining email marketing compliance.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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