PSPINC CEO Kenichi Uchikura's Blog

It's Friday

4月

13日

I hate getting old.

The week two of April is almost over. We had many projects going at the same time. It was a busy week. I am starting to realize I need to wear reading glasses.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #pspinc #valueproposition

Ken Uchikura Newsletter Vol. 19

4月

12日

Penny Wise And Pound Foolish

Dear Reader,

If you try to save money by buying something cheaper, only to find out later the one you bought was not like the one you wanted, you may have saved money but you really did not get what you wanted. You regret your decision to buy something based on the price alone. This happens a lot and you ended up buying the one you wanted in the first place. You actually could have saved money if you bought want you wanted to begin with.

That is a true definition of “Penny Wise And Pound Foolish”. But in reality, it's not that simple. Sometimes all you needed was the cheap product and it worked out fine. Sometimes, you buy the cheap one and then you decided to buy the real one and find out they are actually not much different. People including myself will not know which is the best one to buy. And since we usually buy only one, you will never know what another one would be like.

From the seller’s point, you want to sell your products at the highest price possible. But the higher the price, the harder to sell. How do you covey your value to your customers? Here are somethings people try;

Free shipping and free return. (Risk-Free Purchasing)
Referral program. (Many credit card company offer incentives)
Advertisements (Traditional Media and the Internet)
Trade Shows and Seminars

“Penny Wise And Pound Foolish“ is an advertising term for people selling products are relatively higher prices. Higher prices indicate that the product has something others do not. Unless you really have a product that has something of additional value, you need to make sure you at least make people think it has something special even though it doesn’t. That is what advertisements are for anyway.

#dreamersi #kenUchikuraNewsletter #marketing #pompomwashere #postinheaven #pspinc #valueproposition

Opinion Stand

4月

11日

http://www.opinionstand.com

You can have 2 to 5 buttons on opinion polling device.

http://www.opinionstand.com

#opinionstand #pspinc #valueproposition

Dog Stickers

4月

10日

Now I have a collection of dog stickers ...

Pompom
Tiny
Nano
Michiru
Cookie

I love them.

#pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Opinion Stand

4月

9日

You can check out the Opinion Stand at
https://www.greenbaumfurnishings.com

Why do you want to consider Opinion Stand for your store?

(1) Opinion Stand is the only device that enables you to listen to the people who has visited your store but not purchased anything.

(2) You can see the trend of the people's opinion.

(3) Next version will allow your customer to send more detailed reason for their choice.

http://www.opinionstand.com

If you are interested having an opinion stand for your company to evaluate, please lte me know.

#dreamersi #marketing #opinionstand #pompomwashere #pspinc #valueproposition

Development PC Upgrade

4月

6日

We have upgraded two developers' PCs today. They are now using laptop rather than desktop.

#pspinc #valueproposition

Thank you, Steve.

4月

4日

Thank you!

Steve Greenbaum
Greenbaum Home Furnishings

Steve Greenbaum of Greenbaum Home Furnishings allows us to place our new product, Opinion Stand, in their Bellevue Store.

This will help us conduct real life testing of our products at real site. Opinion Stand is design t gather visitors' opinion. If you would like to test Opinion Stand at your store, please contact me.

http://www.opinionstand.com

#OpinionStand #bloguru #branding #japaneseonline #kiroboto #marketing #onlinesales #pspinc #uchikuraco #valueproposition #webdevelopment

Web site updated for Opinion Stand

3月

30日

http://opinionstand.com

We have just updated the Opinion Stand web site.

http://opinionstand.com

We are now working with selected customers to test the opinion stand at their locations.

#dreamersi #marketing #pompomwashere #pspinc #valueproposition

New Opinion Stand

3月

30日

http://www.opinionstand.com

We have the new version of Pinion Stand that we assembled. This may be the stand that we select for distribution. We need to do some more testing.

http://www.opinionstand.com

#bloguru #branding #japaneseonline #kiroboto #marketing #onlinesales #opinionstand #pspinc #uchikuraco #valueproposition #webdevelopment

My Newsletter 3/28/19

3月

29日

Kaikaku - Kaizen - Kairyo
改革・改善・改良

Kaikaku - Kaizen - Kairyo
改革・改善・改良

Dear Reader,

Those are the words that are associated with “CHANGE” in the Japanese language. They differ depending on the level of change you intend to do. The first word of all of those words starts with “改”. This kanji character means “CHANGE” and the second character tell you how big the change you are intending to make.

Kaikaku 改革
Kaikaku is the Japanese term for "radical change". In business, Kaikaku is concerned with making fundamental and radical changes. You use this word when you are making a change to the foundation.

Kaizen 改善
Kaizen is the Japanese word for “improvement". You are trying to improve some part of the system, not the entire company or process. This does not apply to a particular part of the product either. The philosophy of Kaizen is one of Toyota’s core values to always improve.

Kairyo 改良
Kairyo means to find something that is not good and making it better. First, you need to identify what is not good and then you make that part better. This applies to the product or parts, not to the people or the system.

Depending on the level of change you want to make, you apply the level of change you want to use. If you are concerned about one aspect of the product or business, you do not have to nuke it (Kaikaku), you just need to change the problem parts (Kairyou).

Japanese products now tend to have better quality because of those CHANGE concepts. Management and people understand and always look for the problem and trying to improve the company by applying the right amount of changes. Every company can always improve, the level of change is based on the problem you have. So, you should always think about at least how to Kairyo.

#KensNewsletter #dreamersi #marketing #pompomwashere #pspinc #valueproposition