PSPINC CEO Kenichi Uchikura's Blog

PSP Stands for Pacific Software Publishing

6月

22日

Back in 1997 to 2003, PSPinc published series of software design to help people write Japanese on English Windows.

It is funny that we still get a support call for KanjiKit once or twice a year. One point, one of our user lost install disk #3. Well, we had to scramble to find the set of installation disks. We found one unopened KanjiKit package and found installations disks. When we try to make a copy, we realized we have no blank 3.5" disk nor computer with disk drive.

We send user the complete package ... That was the last product support for KanjiWORD since we have no more product. That was last year!!!

#PSPinc30 #marketing #pspinc #valueproposition

Customers are aging!

6月

21日

Alway look ahead because target is always ... well aging.

Well, it is a fact of life that everybody gets old. I am not saying it is bad. But you business needs to address this fact. Think about ages of your customer for a minute. How old were they when they became your customer? How old are they now? When they retire (they will soon or later), who is going to be your contact person?

You need to start working with the next generations of customers to survive. We are getting older too. So, we really need t address who is succeeding you as well. I hear many story that the father passed on their business to their child and you lost your account. That will happen if you are not careful and be ready.

#marketing #pspinc #uchikuraco #valueproposition

Entrepreneurship

6月

21日

I started business 30 years ago. In business you learn things as you do your work. Most everything you do is something you don't really learn in school. There is nobody guide you except your instinct and gut feeling. Only way you learn something is by making mistake. You always hope your mistake is not too big and you will be able to recover from it.

Success ... When you are running business, you never feel like you have succeeded. You remember all the things that went wrong, nothing you do well. That what entrepreneurship is about. Are you ready for this?

#marketing #valueproposition

What has changed in last 30 years?

6月

19日

PSPinc becomes 30 years old next month.
A lot has changed in last 30 years.
So as our business model.

Do you remember your first computer?
What was it?
How much memory did it have?
Did it have hard disk?

Please share.

#PSPinc30thAnniversary #marketing #pspinc #valueproposition

Amazon buys Whole Foods

6月

17日

Brock and Motor companies are putting their effort on Internet.

Internet companies are buying Brick and Motor ...

At the end, they all going to look alike.

How boring!!!

#Branding #marketing #valueproposition

Wow ... Really ... It's just a chair ... Not!

6月

9日

This is one the booth I visited at Computex 2017 last week. It is a gaming chair manufacturer ... Just a chair i thought ... Well, I was correct but I was wrong. Take a look at the video below and tell me what I supposed to think.

How you play the game from DXRacer on Vimeo.

#Computex2017 #marketing #valueproposition

Mayumi is on her way to Japan

6月

8日

Mayumi left her car at the officer early in the morning to UBER to the airport. Tiny and Nano is staying with me. She will be gone until next Wednesday.

#JapanBusinessTrip #marketing #pspinc

Think about What can Go Wrong ... Because it will.

6月

7日

When you design a SaaS business model, you really have to think about the murphy's law.

#marketing #pspinc #uchikuraco #valueproposition

Asian Convenience Stores

6月

5日

Convenience stores in Asia like "Seven-Eleven", "Family Market", "Lawson" are very clouded with younger people who buy most of everything from there. From the drink to food and light office supplies ... banking, shipping ...

Compare that to the convenience stores in the US which sells junk food and drink ... There is no comparison. I wonder why that is?

#marketing #valueproposition

Finally the Weather is Great but ...

5月

23日

Finally rain seems to have passed on and sunny and warm weather is here. But I am traveling to Japan and Taiwan starting tomorrow. It is going to be very warm. But I am really looking forward to visiting Taiwan for the first time.

#marketing #pspinc #uchikuraco #valueproposition