PSPINC CEO Kenichi Uchikura's Blog

Email Broadcasting

3月

26日

Did you know, when you send email to multiple email addresses for the purpose of marketing, you need to provide an unsubscribe link within the email? Without that, you are just another spammer.

So make sure your email has unsubscribe.

#marketing #pspinc #valueproposition

Bluetooth Headset/Microphone for iPhone 7

3月

20日

We are currently evaluating Bluetooth Headset + Microphone for iPhone 7 and other bluetooth Capable Smartphones and Tablets for sale in the US from UCHIKURA & CO.

As, you are already aware, Bluetooth headsets cost as much as $150 from the companies lie BOSE, APLLE, Plantronics and BEATS. I am not taking about those name brand headsets. I am talking about non-brand for fully functional Bluetooth headsets. I am even negotiating with OEM to get rod of the packaging so that there will be no waste for shipping.

My goal is to deliver this quality Bluetooth headset to you for less than 1/7 the price of brand name sets. If you don't like it, send it back. I will give you 100% refund. Please let me know what you think of this business idea?

#BluetoothSeadset #NoBrand #marketing #uchikuraco #valueproposition

My First Trip to Taipei, Taiwan

3月

18日

I just book a round trip flight to Taipei, Taiwan to attend this year's Computex Taipei. As I understand, it is the largest computer related trade show in the would and I always wanted to go there.

I finally created time t go there as a part of my Japan trip coming May.

https://www.computextaipei.com.tw

#marketing #pspinc #uchikuraco #valueproposition

We still learn things!

3月

9日

Ralph Broksos

Dean Alteras

Lisa Wood Stock

It was full house.

Today we learned about "SALES" at Seattle Executives Association. We are all owners, directors and managers of companies with at least 10 years of experiences, in many cases much more. But we still learn things. They might not be new things but it was like refreshment course.

#SeattleExecutovesAssiociation #branding #marketing #valueproposition

SEO Marketing Myth!!!

3月

7日

I just received following email ... If the SEO is the most effective marketing, what are you send me email???

Hi,
Greetings for the day!

Advertising in online world is one of the most inexpensive and highly effective ways of promoting a business. I was going through your website and I see website is very niche. However it is not ranking anywhere, for your industry keywords. I see your competitors are ranking very well due to right SEO strategy and you are losing business because of low visibility on Internet.
Would you like to be listed at the top of every major search engine such as Google, Yahoo! & Bing for multiple search phrases (keywords) relevant to your products / services?

Our Steps and the Activities to Rank You 1st Page on Google!

1. Keywords Research
2. Competition Analysis
3. Optimized Content Creation
4. Keywords Optimization
5. Back Link Creation/Link Building
6. Submission to Search Engines and Directories

We are a team of 200+ professionals which includes 100 full time SEO experts. We will be glad to assist you with offering our services.Contact us for the best quote for your website & we’ll place your website on 1st page Google ranking for targeted keywords.

Kind Regards,

XXXXXXX XXXXXXXXXX

Check out http://www.newsmail.com

#SEOMyth #marketing #pspinc #valueproposition

How do you pronounce "Chevrolet"?

3月

4日

I saw this advertisement in Korea few years ago. Is this how you pronounce "Chevrolet" ?

#Branding #Marketing #valueproposition

Seattle IT Professionals

2月

16日

Ken Uchikura | Patricia Bennett | Kris Dahl | Laurie Almoslino

During the Seattle Executives Association lunch meeting today, four IT related companies including PSPinc have decided to for an marketing alliance to promote our services in Seattle area.

Laurie Almoslino ... PC Database Solution ... Custom Database Development
Kris Dahl ... Atomic Infotech ... IT Consulting and Support
Patricia Bennett ... PC Bennett Solutions ... ERP and Accounting Software
Ken Uchikura ... PSPinc ... Web & Email Hosting and Web Development

We just registered http://www.SeattleITPros.com where those companies will be featured.

#Branding #Marketing #SeattleITPros #valueproposition

Branding !!!

12月

19日

People do judge book by the cover.

Do not promote the content, promote the cover!!!

When you spend money marketing .. Your goal should not be try to sell one product ... rather you should try to create a brand image. One you are successful in creating recognizable brand, your marketing should be more effective and less costly.

#Branding #Marketing #pspinc #valueproposition

We can entertain NIKE contract ;)

9月

14日

What do you think of this mascot for NIKE?

#Advertisement #Marketing

Value Proposition

7月

8日

Small Golf Balls ... Titelist Pro V1 at 1/3 off?

There are three things people think about when people think about value.

(1) Quality of Product
(2) Quality of Service
(3) Price

(1) & (2) are given. Nobody wants to buy anything that is bad or poor service. So, the main thing people think about value is the price. You need to work hard to make sure your product is price competitive. If not, you need to work harder.

My friend told me about the golf ball. Other than the logo, it feels like and act like Titleist Pro V1 but at 2/3 of the price. It even says that on their website.

SNELL GOLF MISSION STATEMENT

To bring tour caliber equipment to the amateur golfer at an affordable price.
Our experience in R&D along with our strategic manufacturing partnership and direct to consumer distribution model allows us to do just that.

http://www.snellgolf.com

#Marketing #ValueProposition