Then and Now: The Importance of Newsletters and Internet Use for Businesses

I used to write a newsletter titled Weather Report twice a week for 10 years. In one edition, I discussed the prevalence of salarymen in Japan reading manga or magazines on the train. The response from readers was a mix of surprise and curiosity, with many asking, “What’s so strange about that?”

At the time, I wasn’t accustomed to reading manga, so I found it intriguing and somewhat puzzling that adults would spend their commute engrossed in comics. It wasn’t meant as criticism; people are free to use their time as they wish. However, I couldn’t help but feel a little out of step with the idea of reading manga in such a public setting.

Fast forward to today, the scene on public transportation has changed dramatically. Hardly anyone is reading manga or magazines anymore. Instead, most people are glued to their smartphones. Even in social settings, such as dining with friends or colleagues, I often see people focused on their devices. It makes me wonder: What are they looking at? Are they reading digital manga, checking emails, browsing social media, or watching YouTube videos?

Nowadays, much of our information and entertainment doesn’t come from face-to-face conversations but from online content and streaming services. Phrases like “I saw this video on YouTube” or “I read this online” often spark discussions.

This shift highlights the profound change in how we gather information and communicate. For businesses, this evolution underscores the critical role of newsletters and effective internet use. 

Information spreads instantaneously, offering countless opportunities to connect with audiences. Newsletters remain a powerful tool for businesses to convey their messages amid the overwhelming flow of information. By speaking directly to customers and partners, businesses can build trust and foster a sense of connection with their brand. Complementing newsletters with social media posts and websites extends their reach and creates more meaningful touchpoints.

As times change and the ways people consume information evolve, businesses must adapt. The ability to leverage newsletters and the internet effectively can significantly influence a company’s success. Embracing change and adopting new tools and strategies is essential for thriving in the modern business landscape.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

How Can Businesses Effectively Utilize the Internet?

While it’s common for individuals to use the internet, businesses approach internet usage with entirely different goals and strategies. This week, we’ll explore key points for businesses to consider when utilizing the internet effectively.

The Internet as a "Medium for Information Dissemination"
The first point businesses must understand is that the internet serves as a medium for information dissemination. Companies use the internet to communicate their services, products, and philosophies to general users and other businesses. For example, by sharing information through websites, blogs, and social media, businesses can enhance brand awareness and attract new customers.

The Internet as a "Medium for Communication"
Beyond being a platform for information sharing, the internet also functions as a two-way medium for communication. Tools like email, chat systems, and online conferencing enable seamless communication between businesses and their customers or partners.

The Key to Business Internet Use: The Importance of Domains
The greatest difference between personal and business internet use lies in the strategic use of domains.

Domains are the foundation of a business’s identity on the internet. By obtaining a unique domain that includes the company name or service name, businesses can convey trustworthiness and professionalism. For instance, my company, Pacific Software Publishing, Inc., operates under the domain PSPINC.COM. This domain is not just an address but a vital component of the company’s brand.

Here are some benefits of owning a business domain:

• Enhances Credibility: Projects a professional image to customers and partners.
• Promotes Brand Consistency: Unifies websites and email addresses, reinforcing brand recognition.
• Boosts Competitiveness: Differentiates the business from competitors.

How to Leverage Your Domain: Two Fundamental Uses
Once a domain is secured, businesses must decide how to maximize its utility. Typically, this involves two main roles:

1. Managing a Corporate Website: A domain is used to establish an official corporate website. Here, companies can showcase their products and services, communicate their philosophy, and share job openings, among other purposes. A website acts as the “face” of the business, building trust with customers and partners alike.
2. Using Custom Domain Email: Registered domains can be used to create professional email addresses (e.g., info@yourcompany.com). This not only instills confidence in customers and partners but also helps address spam and enhances security.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__