PSPINC CEO Kenichi Uchikura's Blog

My Newsletter Vol. 28

6月

16日

When you explain your product and service to someone, you assume that someone has some basic knowledge about the product, service, industry and so on. A lot of times, without those basic pieces of knowledge, your explanation makes no sense to someone. Over 20 years ago, I had the honor to provide translation to Dr. Nicholas Negroponte at COMDEX to about 500 Japanese computer professionals. Dr. Negroponte is the founder of MIT Media Lab and he was going to talk about digital video streaming. This was before the Internet.

They're supposed to be 3 translators providing translation but 2 others did not show up, so I had to do the translation all by myself for an hour. So before his session had begun, I introduced myself to Dr. Negroponte and asked if there is something I should know about what he was going to say. He said “I am not going to talk technical things. Also, I talk very slow, so you should have no problem.”

Then the session has started. For the first few minutes, he introduced himself and what he was working on. I had no problem translating. Then he started to talk about digital video streaming ... He completely lost me. For the next 60 minutes, I really had no idea what he was saying. That was the longest 60 minutes of my life. I really felt bad for those who had to listen to me for 60 minutes.

I was told I did a good job translating from some of the people attended the session. I am sure Dr. Negroponte spoke at a very elementary level, but his elementary level was a lot higher than what I was able to translate.

My point here is that “please do not assume your audience understand your language.”

Prepare your speech like when you are talking to your mother or even grandmother.

#Newsletter #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

My last day in Tokyo.

6月

12日

Cloudy Tokyo

I am flying back to Seattle this evening.
I have few things to do before I head to the airport.

I have been away for two weeks and there are a lot of thing I need to do.
There are only so much I can do with iPad.
I need to get back on my Mac and write down what I need to do.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Discord

6月

10日

I learned about this messaging tool today.
Many young people do not use Skype any more and starting to this app.
I will try it out when I go back to Seattle.

#Discord #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Arrived at Rainy Tokyo

6月

9日

Tokyo Station

Shinjyuku Downtown from my Hotel

I traveled from Omari Ichinomiya to Tokyo today.
It is very cool 70F out and raining. I like it.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

This may turn out to be a next big thing...

6月

8日

It i sunder development ... I will let you know what it is when it is ready for market.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Lunch with a lady with great network...

6月

7日

I had lunch with a business lady who has a great network in Japan. I will explore business with her.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Time rental is in ...

6月

6日

Many people do not own a car any more ... they rent as they need it even in Japan.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #pompomwashere #postinheaven #pspinc #valueproposition

Business Opportunities

6月

4日

I ask, I listen, I ask again, I think ...
There are bu=sinless opportunities everywhere.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Floor Display

6月

2日

ASUS at Computex 2019

There are two things interested me about this floor display.

(1) The floor display itself.

This will be great for shopping malls.

(2) ASUS is 30 Years Old

That is few years younger than my company.

#Compourex2019 #marketing #pspinc #valueproposition