コア・バリュー

12月

9日

今私はリーダーシップトレーニングを受けています。２１年間何も誰からも学ぶことなく会社を経営してきましたが、こうやって学ぶことでより良いリーダーとして大きくなった会社を育ててゆかないとと考えています。

このリーダーシップトレーニングの第１章で、会社のコアバリュース（複数なのでスをつけています）を明確にするというのがあります。私の会社のコアバリュースは何だろう。皆さんも皆さんの会社のコアバリュースが何か考えてみてください。

コアバリュースとは、会社の骨子、真髄、で会社の存在価値を意味づける価値観の事です。例えば「誰よりも安く商品を販売する」「返品はどんな理由でも受け付ける」「技術革新をし続ける」「お客様はいつも正しい」とか色々な考えがあると思います。私も今、私の会社のコアバリュースが何か考えています。結構、このエクササイズは楽しいですよ。

ちなみに下記は米国で一番成長しているスーパーマーケットのホールフーズがかかげているコアバリュースです。

* 最も品質の高い自然でオーガニックな製品を販売する。（Selling the Highest Quality Natural and Organic Products Available）
* 顧客を満足させ喜ばせる。（Satisfying and Delighting Our Customers）
* スタッフの幸せと向上心をサポートする。（Supporting Team Member Happiness and Excellence）
* 利益と成長から資産を生み出す。（Creating Wealth Through Profits & Growth）
* 環境と地域社会を考慮する。（Caring about our Communities & Our Environment）
* サプライヤーと双方に利益のあるパートナーシップを生み出し・継続する。（Creating ongoing win-win partnerships with our suppliers）

企業経営・リーダーシップは、今自分がどこにいて、どこに行きたいかと言うことを明確にすることから始まるようです。一歩後ろに立って自分の現状を把握することも大切と言うことを今学んだところです。

#ビジネス #マーケティング #営業

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KUMAさんからコメント
投稿日 2008-12-09 07:25

漠然と思っているだけではなく、明文化することですね、取り組んでみたいと思います。

迷文にならないようにしなければ・・・・

内倉憲一さんからコメント
投稿日 2008-12-09 16:32

勉強することはいっぱいあります。

内倉憲一さんからコメント
投稿日 2008-12-09 07:56



* We respect the individual, and believe that individuals who are treated with respect and given responsibility respond by giving their best.


* We require complete honesty and integrity in everything we do.


* We make commitments with care, and then live up to them. In all things, we do what we say we are going to do.


* Work is an important part of life, and it should be fun. Being a good businessperson does not mean being stuffy and boring.


* We love to compete, and we believe that competition brings out the best in us.


* We are frugal. We guard and conserve the company's resources with at least the same vigilance that we would use to guard and conserve our own personal resources.


* We insist on giving our best effort in everything we undertake. Furthermore, we see a huge difference between "good mistakes" (best effort, bad result) and "bad mistakes" (sloppiness or lack of effort).


* Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success.


* We are believers in the Golden Rule. In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.


* We feel a sense of urgency on any matters related to our customers. We own problems and we are always responsive. We are customer-driven.

内倉憲一さんからコメント
投稿日 2008-12-09 08:00



Since its earliest days, Adobe has been committed to a set of core values that were embodied by its founders and remain the cornerstone of our corporate philosophy. These values shape everything we do, from how we develop and market our products to how we serve our customers, employees, and communities. These are the four tenets we live by:


Genuine

We are sincere, trustworthy, and reliable.

Operating with integrity, being ethical, and treating others with respect is at the heart of Adobe's culture.


Exceptional

We are committed to creating exceptional experiences that delight our employees and customers.

At Adobe, good enough is not good enough.


Innovative

We are highly creative and strive to connect new ideas with business realities.

Ideas come from everywhere in the company.


Involved

We are inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve.

People are our greatest asset.

内倉憲一さんからコメント
投稿日 2008-12-09 08:20

General Motors のコアバリューを検索しました。サイトには２００６年のものしか出ていません。それから何も変わっていないのか、もう手もつけられていないのか？？？

General Motors' vision is to be the world leader in transportation products and related services, earning our customers' enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people.

GM has defined six core values to guide our employees' conduct in their day-to-day business across global operations:

* Continuous Improvement: We will set ambitious goals, stretch to meet them, and then "raise the bar" again and again. We believe that everything can be done better, faster, and more effectively in a learning environment.

* Customer Enthusiasm: We will dedicate ourselves to products and services that create enthusiastic customers. No one will be second guessed for doing the right thing for the customer.

* Innovation: We will challenge conventional thinking, explore new technology, and implement new ideas, regardless of their source, faster than our competition.

* Integrity: We will stand for honesty and trust in everything we do. We will say what we believe and do what we say.

* Teamwork: We will win by thinking and acting together as one General Motors team focused on global leadership. Our strengths are our highly skilled people and our diversity.

* Individual Respect and Responsibility: We will respect others and act responsibly, so that we can work together to meet our common goals.

Our company is based on these fundamental values. We have adopted and endorsed principles, such as the GM Environmental Principles and the Global Sullivan Principles, that are consistent with these values and serve to inform our strategies. These strategies drive our behaviors and actions, which produce the results that matter.

内倉憲一さんからコメント
投稿日 2008-12-09 08:24

IBM のコアバリュースは、下の３つ。シンプルですがパワフルだと思います。




* Dedication to every client's success

* Innovation that matters, for our company and for the world

* Trust and personal responsibility in all relationships