PSPINC Official Company Blog

NewsMAIL Service Upgrades

9月

24日

Recently we have been working to improve our NewsMAIL services - a business marketing tool to send newsletters to your customers.

We are happy to announce that we have made an major upgrade to our broadcasting server infrastructure, and now have multiple servers to handle high-load broadcast periods.

What this means is that even if many people are sending out a broadcast at the same time, there will be more resources to ensure all mails are sent out quickly and do not get stuck in a queue. Your broadcasts will be completed much faster even for large mailing lists.

We have also made some additional small improvements to the structure of the emails being sent out, so they are much less likely to be flagged as spam by major email clients such as Gmail and Yahoo. We are further working on a few more improvements on this front and are hoping to have these updates available soon.

We hope that these updates will improve your experience with the system.

If you haven't tried out NewsMAIL yet, give us a call at 425-957-0808 or visit our website today to learn more and sign up for a free trial!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

SEM for your business website

9月

22日

You have heard us talk a lot about SEO (search engine optimization). However, there is another acronym you may have heard called SEM.

What is SEM?

SEM stands for “Search Engine Marketing”.

Where SEO is focused 100% on optimizing your website to rank high on SERPs (search engine result pages), SEM is about generating traffic and brand visibility through organic and PPC (pay per click) campaigns.

You can think of SEM as the umbrella that SEO and PPC campaigns fall under.

Benefits of an SEM mindset

While SEO should never be neglected, it is a piece of the SEM puzzle. The PPC element will help the speed at which your site can rank higher on search results.

Search engines like Google place PPC ads above organic search results. Meaning you can pay to have your ad potentially seen above highly ranked organic results. A huge benefit for new websites, looking to dramatically increase their brand awareness.

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Focusing solely on SEO is a great place to start when you have a limited (or non-existent) advertising budget. You won’t necessarily see a dramatic return on investment quickly, as SEO takes months and sometimes years based on competition in the space.

However, if you have a consistent advertising budget, the ability to launch landing pages, and can manage a Google ads account - PPC is a great way to bring exposure to your amazing products and services.

If you are considering leveling up your SEO to SEM and are looking for assistance in getting started please let us know, we would love to speak with you about your goals and how we can help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BusinessWebsite #GoogleAds #PPC #PaidAds #SEM #SEO

Announcement: SSL Update for Dreamersi.net

9月

17日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We will be updating the SSL of Dreamersi.net on the following dates.
Due to this update, there will be a period of time when you will not be able to send or receive email for a few seconds.
If you have your email client software open during the update, you will need to restart your software.

The schedule is as follows:

* USA Pacific Standard Time
- September 19th (Sun) 1:00 - 1:10pm

* Japan Time
- September 19th (Sun) 5:00 - 5:10am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC #WildCard

PSPINC What's New Newsletter Vol. 81 "Software Outsourcing"

9月

17日

Vol. 81

Many companies have in-house system development departments. Large companies such as Starbucks and McDonald's also have in-house development teams that develop software updates. These departments can number from several hundred to several thousand people. However, small and medium-sized companies cannot afford to have such a large number of staff in-house developing software.

These small and medium-sized companies also need to develop software, and in such cases, it is not uncommon to use a company that specializes in software development on demand for each project. The development of software in this way is called outsourcing.

Pacific Software Publishing, Inc. is also in the business of developing software at a customer's request. In this type of project, the development is carried out by following a series of actions: hearing the customer's wishes, confirming the specification (called the blueprint), quotation, order, development, delivery, maintenance, and upgrades. If there are any changes to the specification during this process, the following actions are carried out again: confirmation of specification, quotation, order, development, delivery, maintenance, and upgrades.

We have 34 years of experience as a software development company, and we have a large library of software built in-house. By using these libraries, we can decrease the development time and increase the reliability of the software. If you compare the cost with offshore development, it may seem expensive on an hourly basis, but the development efficiency and stability are what make us the best choice for you. If you have a software development project within your company, please contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Development #Outsourcing #SoftwareDevelopment #SoftwareOutsourcing

Announcement: Mail Server Update

9月

16日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

There will be a period of about 15 minutes during which a part of Dreamersi mail users will not be able to send or receive e-mails during the maintenance time below.

The schedule is as follows:

* USA Pacific Standard Time
- September 16th (Thu) 5:00 - 5:10am

* Japan Time
- September 16th (Thu) 9:00 - 9:10pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #Email #PSPINC

Announcement: Mail Server Update

9月

15日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in incoming emails for a few seconds during the maintenance time below.

The schedule is as follows:

* USA Pacific Standard Time
- September 15th (Wed) 8:00am - 8:30am

* Japan Time
- September 16th (Thu) 12:00pm - 12:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #Email #PSPINC

Hiring someone to design your company logo

9月

15日

You may have heard the term “brand identity” thrown around a lot by creative types. To boil it down, your brand identity is essentially the visible aspects of your company such as corporate colors, design considerations, fonts, and the all-important logo.

Your company logo is one of the most important parts of your brand identity. It is essentially a visual representation of what your company is, does, and represents. So choosing a logo is equal parts exciting and stressful.

When it comes time to define your brand within a logo, or perhaps redesign an outdated/existing logo, there are many important things to consider. The first step, if you don’t have an in-house creative team, is to hire a logo designer that best understands your company and can translate that to an easily identifiable visual.

Here are a few tips to help you navigate the hiring process for a logo designer.

Make sure candidates have a portfolio

I can’t stress this enough, if someone wants to design a logo for you but cannot provide examples of work done in the past and they don’t have a digital portfolio - consider it a red flag. Every designer should be prepared (and excited) to show off some of the design work they have done in the past. You want to know what they are capable of before you enter into an agreement with them.
Be Creative Banner

Have an idea on logo styles you like

There are many types of logos - abstract, mascot, emblem, minimalist, a letter mark, etc. You don’t necessarily need to be an expert on all of the terminology, but you should know what you like and what you don’t. Do some research, and have some examples on hand ready to show your logo designer. They don’t have to be from a related field, they just have to be a style you like and that you feel would well represent your brand.

Be prepared to give thoughtful feedback

Rarely is a logo perfect on the first attempt. Your designer should be able to give you a few samples to choose from. Be sure to study them carefully and document what you like and what you don’t like. Nobody knows your business better than you do, so be sure to help the designer best understand why you feel the way you do.
Pencil Crayon Banner

Upon delivery be sure to receive multiple scalable file types

Congratulations! You have a logo you are stoked, now it is time for final delivery to close out the project. Any reputable designer will be able to provide you with multiple file types - .png, .pdf, .ai, .eps, etc. You want to make sure you receive scalable graphics (such as .ai and .eps) so that whether you are placing it on a business card, website, or even a 40-foot banner - it will look crisp and beautiful.

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Even if you are contracting out your logo design work there is still so much to think about, and we have really just scratched the surface. Don’t trust your logo design to $5 logo factories that will create unoriginal and uninspiring work. Be sure to hire a reputable and trustworthy designer.

If you are looking for someone to help with your logo design, please feel free to contact us. We have in-house Designers deeply experienced in designing logos for all of our own business tool brands, as well as a number of our valued customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BrandIdentity #Design #LogoDesign

Announcement: Mail Server Update

9月

14日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

There will be a period of about 15 minutes during which a part of Dreamersi mail users will not be able to send or receive e-mails during the maintenance time below.

The schedule is as follows:

* USA Pacific Standard Time
- September 14th (Tue) 2:00 - 2:15am

* Japan Time
- September 14th (Tue) 6:00 - 6:15pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #Email #PSPINC

PSPINC What's New Newsletter Vol. 80 "Standalone Website"

9月

10日

Vol. 80

Until now, most websites were designed to disseminate information on each page. However, an updated webpage is incomplete on its own. No matter what you do on your website, you will need to communicate with your users. Simply put, to receive a good match with a user, you need to have a form on your website that sends out an email. This functionality involves having a program to convert a web form into an email and then send it out to the appropriate recipient.

Another necessary function is to be able to search within the website to help users find the information they need as quickly as possible. Making a website searchable means that it needs to be created not just as static text, but in conjunction with a database. This is a very different process than creating websites in the past.

Also, more than half of the users nowadays view websites on their smartphones instead of their PCs. This is fine if you just want to look at it, but they are also using their smartphones to fill out forms online. Therefore, it is necessary to design your website for smartphones from the beginning.

In addition to this, there is a growing need for websites that allow customers to make online payments. It is not always easy to handle credit card transactions. In this sense, it would not be wrong to say that the era of creating and maintaining a website by yourself is over. Websites have expanded from being standalone sites that only transmit information to ones that include business processing. There is no point in having a website that just looks like a website anymore. The time has come to have a website with a purpose.

Pacific Software Publishing, Inc. is a software development company. If you are looking for a website that goes beyond design, please contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#MobileFirstDesign #MobileWebsite #OnlineForm #OnlinePayments #Website #WebsiteSearch #eCommerceWebsites

How to keep users coming back to your website

9月

8日

Attracting new visitors to your website is important, but also important is giving users a reason to continue to visit your website. In order to gain a following for your website, it’s important that you are offering value. Determining that value will vary from website to website based on its purpose.

Below are a few ways that you can keep users coming back to your website.

Offer weekly pricing and promotions

If your website exists to support a retail location or you sell online and have unique promo codes, this is an easy way to keep people coming back. If the only way for them to get discounted pricing is to visit your website, you have added value.

Write useful blogs about related areas of expertise

When you regularly blog about areas relevant to your business you are providing a useful resource for customers. Be it handyman solutions, tech tips (as is our case), or any number of things - knowledge is power. Giving that power to your customers is added value for your website.

It is also important to create “evergreen content” when you are creating blog content. “Evergreen content” is content that doesn’t become outdated with time. It’s fine to blog about topical information, but just be sure to also add a regular mix of “evergreen content” that people are likely to search for on search engines. This will help you gain some organic search traffic, which contributes to that ‘new visitor’ traffic. Which you will then work on converting into returning traffic - right?

Build your social media following

Keeping people coming back to your website is one thing, but people habitually visit social media daily (even hourly). Think of your social media following a bit like a customer database, and your corporate page as a way of reaching those customers. Posting important information and links to your website on social media allows you to be seen even when they aren’t on your website.

Now which social media platforms to use will vary depending on your business, and the types of customers your business caters to. Find out where on social media your customers spend their free time and focus on those platforms.

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Those are just a few ways to get more traffic to your website. There are likely many others that are more niche towards your business or website purpose. If you have any questions or want to consult with us on specific actions for your business you can call us toll-free at 1-800-232-3989 or contact us online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Blogging #Blogs #EvergreenContent #Traffic #WebsiteVisitors #Websites

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PSPINC Official Company Blog

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NewsMAIL Service Upgrades