PSPINC Official Company Blog

Make a personal connection with your customers

Good for search engine optimization

1. Provides fresh content on your website which tells search engines that your site is actively being updated. This encourages search engines to crawl your website more frequently.

1. Blogging allows you to use keywords that your customers are likely to search to find your website. The more those keywords are organically found on your website through blog content, the more likely it is that a search engine will serve your site to your customers.

1. Allows you to reach a specific audience with each post. At PSPINC we offer numerous different types of services, from web design to web and mobile application development to technical support. Often each service caters to different types of customers. The keywords one type of customer uses in search engines to find you may be different from another. Blogging allows you to fill the gaps and cast the widest net possible.

An avenue for showcasing your company culture and news

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Fields you should include with your contact form

• Name - Okay this one is probably a bit obvious, but you will want to know who you are speaking with when you receive an inquiry. This field should be a required field to submit.


• Email Address - Having a way to contact a customer is important. If a website visitor contacts you via your contact form, odds are they are comfortable with email communication. Also, nowadays, more people are likely to give you an email address rather than a phone number. You should make this a required field as well and make sure you have validation set up to only accept valid email addresses.


• Message - They are contacting you for a reason right? A simple text box is enough to allow them to add as many or as few details as they want. Luckily you also made the email address required so you will have a way to follow up with them again if you require any further details. It is debatable whether you should make this field required. Ultimately you have already collected their contact information with the above two fields. So you already have the means to contact them if you need them to elaborate.


It’s important to note that form fields could greatly vary based on your business and the information you need to successfully serve your customers. The above may seem like a small number of fields to include in your form, but below we will provide some tips and reasons why this is an important consideration.



More tips for a successful contact form

Less is more
The more form fields you include, the more work you make for a user to get in touch with you. It also creates more opportunities for them to abandon the process and for you to lose out on potential leads.

Keep your form simple so your visitor can fill it out in a minute or two. It is much easier to follow up for more details once you have collected their contact information.

Validate your form fields
Make sure required fields are required, make sure emails validate as actual email addresses, if you have a character limit, make sure your form observes those. Proper validation will help you filter out the junk. Speaking of junk...

Have spam prevention measures
With some forms there are ‘behind the scenes’ measures to prevent spam, others use a reCaptcha service, and some have skill-testing questions that spambots cannot get around. Having a feature like this at the end of your form will help you avoid useless and often inappropriate spam emails.

Have a useful thank you page
Once a user submits a form, make sure you send them to a thank you page or replace the form with a message letting them know you will follow up (if that is expected based on the purpose of the form). Users want to be reassured that their submission made it to you and feel confident that they will get a follow-up. Especially if the nature of the request is urgent.

Test your form
There is nothing worse than having a contact form that doesn’t work, especially if you don’t know it doesn’t work. You don’t want to miss out on valuable leads and customer submissions so make sure you test your form once in a while. Just for that added peace of mind that everything is working.



How to build your contact form

So you know what you need, now how do you do it? Many Web Developers can build a custom form for you, and content management systems often have plugins built in to help with that.

At PSPINC we offer an online form builder tool called InforMakers. You can build a form without knowing how to write a single line of code. It is all done in an easy-to-use visual interface. You can then generate an embed code and paste it directly on your website.

You can purchase an InforMakers subscription online or get it completely free when you host your website with us on Dreamersi!

If you have any questions please contact us at contact@pspinc.com or call us toll-free at 1-800-232-3989



Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

People over the age of 60 often turn on the TV when they wake up in the morning and have it on until they go to bed at night. That being said, many people under the age of 30 today do not have a TV. I have a TV at home, but it is only used as a display for Apple and Chrome TV. We don't have cable TV, and we rarely watch over-the-air programming. I watch the news on YouTube, so I can watch what I want when I want.

First of all, I think everyone knows that newspapers have been ruined. Magazines are next, followed by TV and radio, which have become meaningless. However, it is also true that people are watching programs on the Internet. For example, if you subscribe to a subscription model video streaming site such as Netflix or Amazon Prime, you can watch most of the programs. YouTube also has a large number of users who visit it daily.

Just as the elderly used to turn on the TV from morning to night, many people now check their smartphones as soon as they wake up in the morning and do not take them out of their hands until they go to bed. In light of this, information needs to be distributed via the Internet, not through legacy media such as television. Moreover, we must not forget that we are not talking to a computer, but a smartphone. More than half of users come to your site on their smartphones. Is your website compatible with smartphones?

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

• How many pages do you need?
• Do you have content and images ready?
• Can you provide some samples of websites you like?

Custom-built Website

• Pros: Generally quicker to build, and thus more cost-effective for initial development. Often less bloated under the hood so it is capable to be much more optimized than a content management system for search engines.
• Cons: Unless you know how to code yourself, you will need to hire a developer to make every little update. If you frequently change your site this can prove to be costly, and challenging if your updates are time-sensitive.

Content Management System (CMS) Website

• Pros: Provides tools for the website owner to make updates immediately themselves, lowering the cost associated with future changes. Many have plugins that are easy to install and use to add more to your website.
• Cons: Initial development is longer and more costly. There is also the risk of the website owner breaking their website when making updates. You will be responsible for making necessary security updates as time goes on (very prevalent with WordPress). Sometimes running these updates can cause issues with various areas of your website.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

We often hear the word AI, but what is it? AI is a program that runs on a computer. Since it is a program, it was created by a human being, and in that aspect, it is no different from ordinary programs. There is also no difference in the sequence of inputting information, processing it, and producing results between AI and general programs. At what point does an ordinary program become an AI, or is an AI born from a completely different process than an ordinary program?

When you hear the word "AI", you think of an intelligent being with the ability to make self-judgments like a human being. However, there is no doubt that a human-like being with intelligence cannot exist in a computer at this time. AI, as it is called now, is a system that makes decisions and draws conclusions from the information it receives with better analytical skills than humans. For example, automated driving, which is about to be installed in modern automobiles, analyzes information from cameras, radar, GPS, and maps to drive the car. This is just information processing, not independent decision-making. Therefore, it is not possible to respond to information that is outside of our control. For example, even if there is an animal in the middle of the road, no self-driving car can avoid it (as of now).

In addition to automated driving, voice recognition is often mentioned as AI. This can be used in fields such as automatic translation. Behind the scenes, voice is converted to text, which is then converted back by translation software. The reason that these functions, called AI, are getting so much attention these days is because of the increased processing power of computers.

AI is a function that processes the work that humans do without human intervention on a task-by-task basis. I think you can understand AI if you understand that it is a program that is being developed to assist people. It is not a different program from what has come before that is created from a special process. Unfortunately, programs do not have emotions, although they can express something similar to human emotions.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What are backlinks? Backlinks are links from one website to another. Having high-quality backlinks from reputable websites will increase your search rankings. Search engines use backlinks to gauge a website’s authority. The more quality backlinks you have, the more likely you will show up on the first page of search results.

How to get backlinks?

Building quality backlinks takes time and effort. Quality matters here, as backlinks from spammy websites will actually hurt your search rankings. Here are 6 simple ways for you to start building quality backlinks for your WordPress website.

#1. Create Actionable Content

An informative, well-written blog post is a great way to attract others to link back to your website. Content such as self-help articles, instructional guides, and tips & tricks are some good content ideas here. You want to create valuable content that others will want to link to from within their own websites.

#2. Social Media Platforms

Make sure to link your website on your social media profiles. Engage in conversations and topics relevant to your website. In doing so, encourage others to share the content on your WordPress site.

#3. Write Guest Posts

Instead of creating content on your website, you can write articles for someone else. Create articles and blog posts on high traffic, reputable websites. Having a simple link to your WordPress website from your profile will suffice.

#4. Exchange Partner Logos

If you are partnered with reputable companies, ask them to create a partner page where you could exchange partner logos. You will share their logo and link to their website, they will do the same for you.

#5. Review Products

Have you ever been asked to write a product review? Accept the request next time, and ask them to provide a link to your WordPress site in exchange for your reviews.

#6. Interview or Get Interviewed

When someone is releasing a product or wants to promote an idea, they would love to be interviewed. You help them get their word out and promote them. When you send them the link to the interview, they will undoubtedly post the link on their website or social media platforms.

On the other hand, are you an expert at something? If so, offer to give an interview in exchange for a shoutout for your WordPress website.

In Summary

Backlinks are an important part of SEO. It lends you authority and gives you better visibility on the search engines. As you create quality content, you will naturally attract backlinks from others. Building high-quality backlinks is key to running a successful website.

Do you need WordPress hosting? Check out Parcom NEO Deluxe, only $2.90/month, and comes with a free domain registration. Do you have questions about SEO? Contact PSPINC today. Let our experts help you boost your search rankings.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.