PSPINC Official Company Blog

PSPINC What's New Newsletter Vol. 89 "Vertical Application Development"

11月

12日

Have you ever heard of the term "vertical application development"? In the world, there are computer applications for everyone, such as word processing, spreadsheets, and presentations. These are called horizontal applications. In short, these horizontal applications are application programs that can be used regardless of industry, and are also called general-purpose programs.

Do you know what kind of program is a vertical application? It means a program that is developed and used for each industry or business. For example, factory machine control, distribution systems, warehouse management, hotel reservation systems, etc., you can't just buy a program that is sold to the public and use it. Therefore, software for such vertical markets needs to be developed from scratch.

Pacific Software Publishing, Inc. has a long history of developing vertical programs using Internet servers and the Internet as a communication environment. Online shopping is a given, but we have also developed systems for hotel reservation systems, agricultural product shipment management, parking voucher issuance, car rental reservation systems, and online ordering of printed materials.

If you think your business can be automated, we would like to talk to you. We believe that vertical applications can save you time and money and are a great return on investment.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BusinessTools #SmallBusiness #VerticalApplications #WebApplication #WebDevelopment

NewsMAIL: Login button location has changed

11月

11日

Thank you for choosing NewsMAIL email broadcasting services by Pacific Software Publishing, Inc.

We are happy to announce that along with PSPINC.COM website reform, the location of NewsMAIL login button has changed as shown in image.

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Announcement #NewsMAIL #PSPINC

3 reasons your website needs to be mobile-friendly

11月

10日

For years we have been advocating for the importance of mobile-friendly, responsive websites. Today we are discussing 3 reasons this is a MUST.

Mobile browsing accounts for about half of worldwide web traffic

Yes, you read that correctly. Approximately 50% of the websites viewed from around the world are being viewed on mobile devices. A large number of your customers are viewing your website on a smartphone. A website that requires a lot of pinching and zooming, invites them to leave immediately - potentially costing you a sale.

Makes your business look more professional

It is important to set yourself apart from your competition. Your website provides you with another means to do this. If you are competing for a potential customer’s business and they are comparing websites. If one business has an outdated website that looks bad on their phone, and the other has a modern and mobile-friendly website - their decision very likely will be swayed. In many cases, your website is the first impression your business provides to potential customers - make sure you look professional.

Mobile-friendly websites rank higher on search engines

Search engines like Google have made it clear if you have a mobile-friendly website you have opportunities to improve your search rank.

This is done for a couple of reasons:

A mobile-friendly website is providing a better experience to 50% of the web (as previously described). Therefore, to search engines, you are likely providing modern and up-to-date content.
Sites built for mobile are usually optimized to run faster and more efficiently. Faster websites are also given a ranking boost by search engines for providing a better quality experience.

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If you have a website that is unattractive, looks really small on a mobile device, or is really hard to use, you should consider a complete website refresh. Remember, your website is an extension of your business, and in many cases is the first impression your users see.

It can be overwhelming to determine where to start with so many web builders, tools, and options out there. We have experience in all facets of business website development. So reach out to us and let us know if you need some help, or just want to discuss the options.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BusinessWebsite #MobileFriendly #MobileWebsite #ResponsiveWebsite #SEOFriendly #Website

PSPINC What's New Newsletter Vol. 88 "A product that everyone will like"

11月

5日

When you are thinking of creating a new product, it is natural to think about who is going to use the product. The market is the target audience that is likely to buy it. The value of a product is often expressed in terms of what percentage of the market it has. This is another way to advertise the value of a product, not by its function, but by its market share.

Needless to say, when we design a product, we target the one with the largest market size. Is this the right way to think? For example, when considering the U.S. market, there is a way to create a product that can be used by anyone living in the U.S. and make it known to a large number of people, but in reality, the larger the market, the more difficult it becomes to advertise.

If this is the case, it is more reasonable to market to a limited number of people even if the product itself is the same. For example, a service that targets only Japanese speakers in the U.S. is a small market, but one that is easy to identify. Many people in the U.S. come from Mexico and Central America, so it might be a good idea to market to Spanish speakers.

There is also a way to market based on race. In this case, marketing only to Caucasians is likely to be controversial in the U.S. right now, so it may be a problem. However, I don't think there is a problem with services that target minorities. We need to stop thinking that the bigger the market, the better, and start thinking about marketing to distinct groups.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BusinessDevelopment #MarketShare #ProductDevelopment #Products #SmallBusiness

The Importance of a Website Call to Action

11月

3日

Many times in this blog we have advocated the virtues of having a website to represent your business. We have discussed general reasons everyone should have a site. However, have you stopped to consider specifically why YOU should have a website of your own?

Your business is unique. You have your products, services, employees, and company culture that makes you uniquely your own. It’s because of this, that you must consider the purpose of your website in the context of how it can help your business.

As the title suggests, valuable sections of your website must have a clear and focused “call-to-action.”

What is a Call to Action?

Our friends over at Wikipedia define it as follows:

Call to Action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.

Simply put, it is a way of visually prompting users to take the action you want them to take on a given web page. The way of prompting them should feel both intuitive and organic to achieve optimal success.

Call to Action Objectives

As I said earlier, your business is unique, and the objective for your call to action will be different as well. Below are a few common objectives for your call to action.

Sale: If you sell products on your website, your goal is clear, to convert website visitors into paying customers. Depending on the number and variety of products you sell, make sure to include professional visuals, clear pricing, and above-the-fold links to your most profitable products throughout your website. Whatever online shop system you are using is secure and intuitive so customers can easily make their purchase.

Lead Generation: If you sell a service or a product that requires a more personal touch it is important to gather contact information so you can follow up with a potential customer and sell them on what you have to offer. In this instance, your call to action would be a web form or phone number to prompt that user to follow up with you.
When it comes to web forms, less is more. Only require the minimum amount of information you need to then reach out to that customer. You can always gather more details when you are doing your customer follow-up. However, if you provide them with a time-consuming and detailed form to fill out right off the bat, you are giving them far too many opportunities to abandon the lead generation process.

Event Promotion: Whether it is an in-store sale or a seminar, if your web page is promoting this you need to provide important information about the event. You should always lead with the what, when, and where - from there your call to action will vary. For a seminar, everything should lead towards registration (if that is required) at the end of the page once you have them hooked. If it is an in-store sale, you may consider including a Google map showing exactly where your business is located and re-iterate the date and time of the sale.

Informational: If the purpose of specific sections of your website is to provide news or a blog, your call to action should exist to encourage users to read on. When listing the various news/blog entries it is recommended you include the title, an engaging image, and a snippet of content so users know whether what they are seeing is right for them. Visually you should style the heading and hyperlink both the image and the title to the full entry. That way users intuitively know to click to learn more. We practice this concept on our blog listing page. If you find your visual cues aren’t enough for your audience you can also include a “Read More” link below the snippet of content as a more “on the nose” call to action to encourage your visitors to not only read more but stay on your site longer.

There is additional "call to action" options out there that get even more specific. From social sharing to product discovery, to simple form submission (similar to lead generation). If the generalized information listed above hits certain notes but there are elements of your business that are uniquely your own, you may want to consider engaging with a UI/UX Designer to help achieve your goals.

We have years of experience in helping businesses with their online website needs. So if you need some help in this area and don’t quite know where to start you can contact us online or by phone at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#CallToAction #EventPromotion #LeadGeneration #OnlineSales #UI #UX #WebDevelopment

Announcement: Mail Server (POP) Update

10月

30日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

If you're using POP, you may experience delay in incoming emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Standard Time
- October 29th (Fri) 10:00 - 10:30am

* Japan Time
- October 30th (Sat) 2:00 - 2:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .0

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

PSPINC What's New Newsletter Vol. 87 "I want to use my domain for email."

10月

29日

Vol. 87

Many private businesses use Gmail to send and receive emails. Indeed, Gmail is accessible from all devices and has the advantage of being free and large. As I write this newsletter, I, Ken Uchikura, CEO of Pacific Software Publishing, Inc., also have a Gmail account for personal use instead of using a company email account. In addition to myself, many of our staff and managers also have Gmail accounts.

However, I don't think I can use Gmail to send out work-related e-mails to potential clients or vendors that I haven't gotten to know yet. It's not a problem with the way Gmail works. The problem is that Gmail can't identify the user, and there's no proof that the email address used in Gmail belongs to the company it says it does. So if there is a problem, you can't identify the person.

Gmail may be fine if you are buying and selling privately, but do you think it is a good idea to use Gmail if you are meeting with a company? The same is true if you are a sole proprietor. I believe that if you are going to work, you should at least have your domain name, and use that domain name to send and receive e-mails. If you have a domain name, you should also have a simple website to increase your credibility.

Pacific Software Publishing, Inc. offers a service where you can get a ".com" domain and use that domain to manage your e-mail for $99 per year. Of course, you can register online as well as over the phone. Please take advantage of this service.

https://www.dreamersi.com/

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BusinessEmail #Email #EmailHosting #WorkEmail

Employee Spotlight: Meet Josh

10月

27日

At PSPINC we pride ourselves in offering our customers the best in customer support. This is thanks to our amazing support staff. In this series, we will highlight and showcase a number of those friendly faces who are standing by to take your call/email, help with your IT problems, and assist with your online solutions.

Meet Josh

Josh is our Support Department Manager. We sat down with Josh and asked him a number of questions to get to know him better!

Q: What is it you do at PSPINC?
A: I manage customer and internal support requests.

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Q: What does a typical day on the job look like for you?
A: I get to work and check my email for any customer requests and then check with my team to see what they are working on and if I can help or not. Once projects and tasks have been established, I start working on whatever project that happens to fall into my lap.

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Q: How did you first learn about PSPINC? What drew you to the position?
A: I first learned about PSPINC from my brother who used to work here. I have always wanted to work for a company that has customers worldwide.

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Q: What’s your favorite part about working here?
A: I really enjoy interacting with all of PSPINC's customers and employees on a daily basis.

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Q: What is the most challenging part of your job?
A: The thing that I find most challenging on my job is also one of my favorite things to do, learning new technologies and services that could improve PSPINC.

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Q: How has PSPINC helped you in your career development?
A: PSPINC has taught me how to work in a diverse environment with many different people and ideas.

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Q: What are 3 words to describe PSPINC?
A: PASSIONATE about our customers, STEADFAST in delivery quality products, PROACTIVE in our support.

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Q: What has been your favorite project at PSPINC?
A: I really enjoy onboarding our new customers.

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Q: What is your proudest moment at PSPINC?
A: My proudest moment was becoming the support department manager.

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Q: Before working at PSPINC, what was the most unusual or interesting job you’ve ever had?
A: I think the most unusual job I’ve had was working for a KFC that became a KFC/Taco Bell that then became a KFC/Taco Bell/Pizza Hut.

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Q: What advice do you have for prospective candidates?
A: Always start the day with a smile.

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Q: What are some of your hobbies?
A: I enjoy playing Dungeons & Dragons on the weekends with my friends.

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Q: What is your favorite food?
A: Orange Chicken

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Q: What is your favorite movie?
A: Wizard of Oz

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Q: If Hollywood made a movie about your life, who would you like to see cast as you?
A: Jack Black

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Q: Where would you like to travel to?
A: Japan

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Q: If you were stuck on an island what three things would you bring?
A: Swiss army knife, Magnifying glass, First aid kit

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Q: Do you have a hidden talent?
A: I don’t know how good I would be at it now but I was a pretty good square dancer.

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Q: Any other random facts you would like to share?
A: I’ve been to 49/50 states. I still need to go to Alaska.

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We hope you enjoyed getting to know Josh today! If you need any technical assistance, on-site maintenance, or network consulting call Josh at 1-800-232-3989. He and his team are the experts dedicated to helping you!

Do you like what you heard about PSPINC? Check our open positions, we are always looking for talented individuals looking to fast track their career in technology!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#CustomerSupport #EmployeeSpotlight #Employees

PSPINC What's New Newsletter Vol. 86 "Click It Audio - Express Yourself Using Your Voice"

10月

22日

Vol. 86

It may be hard to understand even if I explain it, so I'd like to try to show you what you can do with Click It Audio. The first step is to create an audio file called an MP3 on your PC, Mac, or smartphone device. Of course, you can also create MP3 files with other recording devices.

When you upload your MP3 file to the website, it will be stored there and you will be given the option to play it. To embed the file in your website, please copy and paste the embed code that will look like the following:

<iframe src='https://www.clickitaudio.com/a/4?o=ece35a6228f1e1d5' frameborder='0' scrolling='no' width='50' height='50' style='display: inline;'><p>Your browser does not support iframes.</p></iframe>

Also, if you want to display the link you can use the audio player URL as follows:

https://www.clickitaudio.com/a/4?o=ece35a6228f1e1d5

Lastly, if you want to use it as a QR code so that you can quickly pull it up from your phone, you can place the QR code directly on your product.

You can use it in any way you like. If text is not enough for you, why not try Click It Audio? You can sign up and use the system for up to 3 files completely free.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#Audio #EmbedAudio #Website #WebsiteAudio

Employee Spotlight: Meet Marcus

10月

20日

At PSPINC, we pride ourselves in offering our customers the best in customer support. This is thanks to our amazing support staff. In this series, we will highlight and showcase a number of those friendly faces who are standing by to take your call and/or email, help with your IT problems, and assist with your online solutions.

Meet Marcus

Marcus is one of our Support Technicians. We sat down and asked him a number of questions to get to know him better!

What do you do at PSPINC?
I help customers with questions or problems they are facing with email, their website as well as some general PC questions.

What does a typical day on the job look like for you?
We go through emails and phone calls from customers to solve their problems. If needed, we report issues to our R&D department.

How did you first learn about PSPINC?
I learned about the position at PSPINC through a friend.

What’s your favorite part about working here?
Helping customers troubleshoot and fix their issues.

How has PSPINC helped you in your career development?
I have learned a lot about how things work in the background for websites and email.

What are three words to describe PSPINC?
Diverse, supportive, and welcoming.

Before working at PSPINC, what was the most unusual or interesting job you’ve ever had?
I worked as a game tester. It was a very good experience working within a big company and being able to play games before they came out.

What advice do you have for prospective candidates?
Searching and investigating issues on your own will teach you a lot. However, you can always ask your colleagues if you have questions.

What are some of your hobbies?
Watching American football.

What is your favorite food?
Pho

What is your favorite movie?
Die Hard and The Lord of the Rings.

Where would you like to travel to?
Arizona to see the beautiful desert.

Any other random facts you would like to share?
I also like playing video games.

We hope you enjoyed getting to know Marcus today! If you are experiencing any problems with your website or email call Marcus at 1-800-232-3989. He is standing by, ready to help you out.

Do you like what you heard about PSPINC? Check our open positions, we are always looking for talented individuals looking to fast track their career in technology!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.