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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads. Facebook makes it easy for marketers to create and run ads. After logging i...
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Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audien...
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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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With most of today’s marketing focused on digital efforts, it begs the question, is traditional advertising still relevant? The short answer is yes. Social media and Google Ads have become standard in marketing practices nowadays. And every year, marketers continue learning and adapting to all the intricacies and trends eac...
