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Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost immediately picture their logos. And that’s the true testament to how successful those companies are. But branding is much more than just the logo. However, the word, branding or brand, is somewhat of an obscure concept. If you were to ask people what they think it means, everyone you ask will probably come up with something different. But the real answer is actually quite simple: A brand is a promise. The promise that your company will live up to every time someone interacts with your brand.

Apple as an Example

But what does that attribute to in practice? Well, let’s take a look at Apple, arguably one of the world’s largest brands. Steve Jobs, the man behind it all, has said in the past that Apple owes its success to keeping its core values the same. When it all comes down to it, Apple’s core values consist of building the best product for people. The company’s certainly changed and evolved as the world and technology have. But it still keeps that idea as the backbone of the company.

While almost every other tech company out there has expanded their product line, pushing them out one by one, Apple’s stayed true to its promise. They’ve certainly added more products to their lineup, but adding to it isn’t their main purpose. And it certainly isn’t what they’re known for. There’s a reason why there are over 1.65 billion Apple devices in active use in the world and why Apple’s revenue hit approximately $274.3 billion in 2020. It’s not because Apple keeps coming out with hundreds of products every year (because they don’t). It’s because Apple delivers on the promise they’ve made to their customers: they build the best devices, no matter how the world changes.

The Branding Process

But for any brand, a logo is just one part of creating a brand identity. But just because there’s more to branding than just a logo, it doesn’t mean that a logo doesn’t matter. After all, when you think of Apple, you think of its logo. It’s synonymous with what their brand stands for and how they want you to feel about their brand. And that’s not an accident. It’s not just an image they place on their products. It’s also the color palette and tone they use in everything they put out there. It’s why branding is a process.

Creating a visually appealing and effective brand identity is vital. With a strong brand identity, you’re then left with clear guidelines that set the tone for everything your brand does from that point forward. That includes everything from the images your brand shares on social media, the language you use in your content, and what your website looks like. And brands can either do all that work internally or they can outsource it. In fact, PSPINC even has design services specifically designed to help with that branding process, which includes logo design, custom website design, and marketing services.

It can be a long and involved process but if your brand can reach Apple status, it’s worth it in the end. With clear brand guidelines, your brand will be consistent in everything it does, which is the key to a successful brand.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

• Login to Click It Audio

• Click the QR Code icon

• Upload your image under "Add Logo Image"

• Resize your image using the logo image scale

• Save your custom options, if desired

• Download your QR code

What is Click It Audio?

allows you to grab the attention of your visitors by embedding audio in your website or by scanning a QR code on any print collateral. Upload an audio file and grab a small code snippet to embed it into your website. For QR codes, Click It Audio will generate a dynamic QR code which you can then download and use for your business card, menu, or any print collateral.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

In the past, we've described the tech industry as creative, innovative, and ever-expanding. And 2021 was no different. With the global pandemic, more people relied on technology for practically everything. People stayed home and worked remotely (when they could). So ensuring their devices are well-optimized to increase efficiency is crucial. So as we close out the year, let’s take a look at the biggest tech trends of 2021:

1. Faster connectivity

We’ve already seen how this trend’s gotten popular over the past two years. Even for non-tech people. The promise of 5G from large phone companies is definitive proof of this. More than that, tech companies are combining 5G broadband cellular networks and the Internet of Things (IoT). And that combo allows them to speed things at an exponential rate. When combining 5G and IoT, it also enables faster download and latency (time it takes to retrieve data) times. And that includes loading times across larger distances. And with everyone working remotely, it’s crucial. Faster connectivity increases an organization’s overall efficiency, which leads to increases in monetary gain. Not only for businesses but also for the overall GDP.

2. Cloud-based platforms

Cloud computing’s already been a big thing in the last few years. But it contributed to transforming the digital space as we know it in 2021. We use it so much now, it's practically common practice. Cloud computing not only increases cyber security but also contributes to revenue. In fact, a Deloitte report claims the cloud service revenue will reach $354.6 billion by 2022.

3. Cybersecurity

Now that everyone’s work and home lives are melding, there are a lot of concerns over cyber security. Especially in conjunction with heavily target ads and listening devices like Amazon's Alexa. After a while, it makes people feel constantly watched and listened to. Now, if someone gets hacked, their personal data isn't the only thing at stake. There's also a high possibility that sensitive business data is intertwined in there somewhere. It’s no wonder why VPNs and other cyber security measures are so popular now. Even PSPINC’s developing its own password management software, Pass Wizard, which is currently in its beta stage and free for users to try.

4. AI Evolution

The truth is, AI’s actually been around for longer than most of us realize. However, it only recently became popular because cloud computing made it possible for machines to take in an immense amount of data. Using AI, we’re now able to easily detect patterns, interpret, and interact with all kinds of data, including text, images, videos, and even audio. With it, businesses are able to improve customer satisfaction, increase productivity, and lower expenses.

5. Business model transformation

In terms of tech services like software, customers used to just buy it. Then, when it came time to update it, they’d just buy the next version of it. Now, tech companies (PSPINC included) utilize a subscription model where developers continue to develop, maintain, and update their programs. And this subscription model isn’t just true for the tech industry, we’re seeing it everywhere. Streaming platforms (Spotify, Netflix), eCommerce (Amazon Prime), curated boxes (Birchbox), meal-kit providers (HelloFresh), the list goes on. While both the traditional purchase and subscription models include multiple purchases over time, subscriptions streamline the entire process. For the tech sector, it guarantees a high-quality product through constant updates. But for everyone else, it ensures the customer stays with the same company instead of buying a similar product elsewhere.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Pacific Software Publishing, Inc. currently offers three different types of hosting services. But not because we’ve developed three different types. Two that we’ve purchased are still operating under their original name. In addition to the hosting service, we’ve developed in-house. Currently, we offer the following three hosting services:

dreamersi.com

yourhost.com

parcomweb.com

Not all of them offer the same functions and features, so understandably, they’re offered at different price points. They all have their own unique features. So you can choose the service that best suits your needs.

This will be the last newsletter for this year. Thank you to all of you. It has been a great year. We will continue to listen to your feedback and strive to improve our services in the coming year. Please feel free to contact us via phone, email, or social media for any of your domain name, hosting, website development, or general marketing needs in the coming year. We wish you a Happy New Year!

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

As we close out 2021, we would like to look back at a major project we undertook this year. We've referred to this as the “PSPINC brand consolidation” project.

Background

As an online technology company, we are constantly evolving. To do this, we're always looking for ways to optimize and level up our products, services, and websites. Mid-year, we discussed how we can continue to drive meaningful traffic to our sites and services.

At PSPINC, we offer a large number of products and services, each with its own unique name and domain. This has allowed us to cleanly separate one product from another. But it did introduce challenges we were looking to solve.

With all services being uniquely branded with a product name and domain, it made it difficult for people to identify that these services were products of PSPINC.

With so many products, our efforts to optimize our marketing and drive traffic were very challenging. We were attempting to advertise and grow so many different domains, which made it difficult to have a singular focus.

Solution

While we have many services that still operate independently (Bloguru, Japanese-Online, Denrei, ClockLink), we decided to consolidate all our public-facing product websites into web pages on pspinc.com.

This would solve both of these challenges by:

• Clearly defining PSPINC as the company, and the product beneath that. Since all product pages would have a pspinc.com domain and the PSPINC branding in the top left.


• Allowing us to focus the bulk of our marketing efforts on the domain pspinc.com. Since these product landing pages would all be on the same domain, it would make our processes much more streamlined.



How We Did It





This was a large and ambitious undertaking. We broke this down into three phases to best ensure we could iterate and release enhancements regularly.




Phase 1 - Redesign pspinc.com




Consolidating our product sites into product pages wasn’t as easy as building out new pages in the existing PSPINC website. We went completely back to the drawing board to come up with an updated sitemap, wireframes, and mockups. This allowed us to data-mine and structure this with our goals in mind.




From there, we developed all of the existing pages for pspinc.com with the new design, linking all of our products to the existing product pages. This allowed us to release the new design while leaving the existing product sites as is. Helping us mitigate very complex deployments over 14 domains.




Phase 2 - Build product pages under the new pspinc.com




The next step was to consolidate our existing product sites down to simple product pages on pspinc.com. We did all of this on our development server, building them out one at a time. This was followed by thorough testing by our Designers and QA Testers.




Phase 3 - Deploy new product pages and redirect traffic from the old websites




The last phase of the consolidation project involved deploying these new pages. Specifically, we needed to remove the old website on the original domain and redirect traffic to the new URL.




For SEO purposes, it is extremely important that you set up permanent redirects for all old pages that no longer exist. It is a way for us to tell search engines that the old page is gone, but there is a new page with the content they are looking for. That way they can update their search results and we don’t run the risk of users not being able to find the pages.




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Thanks to our team of extremely talented Designers, Developers, and QA Testers we were able to complete this major project this year.




If you have any work you need done on your website but don’t know where to begin, please let us know. We have the experience and knowledge to help not only make the changes but define an efficient and organized process to make your online dream a reality!






Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.