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CRM, or Customer Relationship Management, typically refers to a business’s practices, strategies, and technologies to manage and analyze customer da...
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CRMとは、カスタマー・リレーションシップ・マネジメント（Customer Relationship Management）の略で、企業が顧客との関係性ややり取りを管理するためのシステムです。優れたCRMツールを使うことで、ビジネスの全体的な成長を後押しし、業務の効率化、さらには収益アップも実現可能です。また顧客とのコミュニケーションを記録するだけでなく、従業員にプロジェクトを割り当てて管理することもできます。一般的に、CRMツールは価格が高く、複雑な構成のため、素人がすぐに使えるものではないことが多いのも現実です。しかし、弊社が自社開発したPSP Pilotは操作も簡単で、無料でご登録いただ...
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CRM stands for customer relationship management and refers to the overall process and system companies used to manage and analyze customer interaction...
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For small businesses that sell online, a great e-commerce site is essential. While there’s still something to be said for brick-and-mortar stores, the ease of purchasing online is unmatched. And it’s only become more popular during the last few years as online shopping revenue grew by 20% in 2021 (a...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Busi...
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If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is ...
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Many small businesses can’t afford to pay top dollar for software solutions, nor do they have hours of time to spare to train their employees how to u...
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The point of Help Desk software is to help you provide better customer service more efficiently. You can have wonderful, friendly and knowledgeable customer service representatives, but if they don’t know the first thing about a customer’s history of issues, calls or emails, you’re still going to ru...
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There’s no doubt about it: If you have customers, you should have a program for Customer Relationship Management (CRM). To grow and scale, every compa...
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We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly set aside our opinions and remain neutral if we want to get honest feedback and learn something valuable from them. According to Peter Drucker, guru ...
