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If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is ...
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We’ve all heard the quote “knowledge is power”. This has never range more true than it does these days. Analytical data is being monitored for all facets of day-to-day life, including the Internet. As a website owner, you can take advantage of this data as well with the power of Google Analytics. Be...
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Google Analytics is a good way to see how your website is performing. You can see how many people visited and how they behaved (did they exit right away vs. staying on the site to browse?) and even better, you can learn where they’re coming from, what language they speak, and other demographic infor...
