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Marketing professionals have always known giving customers the best experience possible is important, and that it refers to the entire customer journey rather than ending after making the purchase. Delivering great experiences has only become that much more important. Businesses have the opportunity to maintain and stren...
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Some customers hate dealing with customer service. Part of it’s because it means they don’t know how to use something or something isn’t working properly. But another big reason why is that many customer service experiences can be frustrating. Instead of being helpful, the support staff isn’t always the best at...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Business Review). ...
