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One of the most common misconceptions about brand design is that it’s just for big corporations with endless budgets, but the marketplace is so crow...
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Out of all the commercials you’ve ever seen, which one do you remember the best? Odds are, everyone will have a different answer because of their cul...
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One of the most important parts of running a business involves developing and maintaining your brand. While there are multiple definitions of what a ...
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Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few yea...
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Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many compa...
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Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popul...
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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
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Your business can make a hundred different products and still generate a meager number of sales. And there can be a variety of reasons why. But an imp...
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With more than half (about 54.4%) of website traffic worldwide coming from mobile devices in 2021, making sure your site works on a mobile device is c...
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When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost i...
