Out of all the commercials you’ve ever seen, which one do you remember the best? Odds are, everyone will have a different answer because of their cul...
Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few yea...
Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popul...
A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost i...
by Yuji MatsumotoThe logo is an important symbol that represents the product of a company. When reviewing products popular worldwide, each company studies how to best advertise their logos to have their consumers remember their logo, an important strategy. Regardless of the product, consumers are co...
