When people think of Apple, they think of its breakthrough products like the iPhone, the iPod, the iPad, and the Apple Watch. Apple is a multi-trillion-dollar company, as it surpassed the $3 trillion mark last year and was the first company to pass the $1 trillion mark back in 2018. But the brand’s success comes from more ...
When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost immediately picture their logos. And that’s the true testament to how successful those companies are. But branding is much more than just the logo. However, the word, bran...
