Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popul...
A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost i...
