A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost i...
You may have heard the term “brand identity” thrown around a lot by creative types. To boil it down, your brand identity is essentially the visible aspects of your company such as corporate colors, design considerations, fonts, and the all-important logo.Your company logo is one of the most importan...
