As this year comes to a close, we’re reflecting on how marketing has evolved over the past year and how we can improve for next year, not only for our...
For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for ...
A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further b...
