Consider the following questions when reviewing your website, particularly your homepage:
1) Is the copyright year up to date in your footer?
2) When was the last time you updated any content?
3) Are your products/services still relevant today?
4) Can you adequately view your website on your phone?
5) Do you have SSL installed (does a lock icon show up on the browser address bar for your homepage URL)?
If any or all of the above does not make sense, you should have a professional check over your website. PSP has a dedicated team who can evaluate your business website and give you feedback and guidance about any updates and upgrades it needs.
Do you know how many visitors land on your site? Our professional staff can also set you up with Google Analytics, a web traffic tool, as well as give you some training on how to read your important statistics. Analytics allows you to set and measure goals for your homepage in 2020.
Get a fresh start in the New Year. Contact us at PSP (800-232-3989) with your questions and to seek professional web development and online marketing advice.
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If you would like to know more about ClickItAudio to embed audio to your web pages, business cards, catalogues and brochures, please call us at 1-800-232-3989 or 425-957-0808 or visit https://www.clickitaudio.com
We are displaying Opinion Stand for food industries.
This is a common marketing tip – “post often and consistently so your followers are constantly seeing your content.” At one point, this was a legitimate marketing tactic that worked for the most part. But now, users and social media platforms are more sophisticated – they promote and engage with QUALITY content, not quantity.
Instead, focus on creating quality content with a purpose and focus less on the quantity of posts.
2. Posting the Same Content Across Platforms
It’s SO easy to link your social media platforms with services like Hootsuite that it seems wrong not to. But, posting the same content on all your platforms can be repetitive and can bore your audience. And many people follow social media platforms for different reasons, so what works for one may not be the right message for another.
Try to think of the types of content that people like to see on each platform and create content to geared toward that audience. For example, users might follow your Twitter for quick updates, so posting long content on Twitter might have a negative effect.
3. Hashtagging Everything
How will users find my content if I don’t #hashtag everything? Yes, hashtags are a great way to organize similar content and find similar posts, but it can also be harmful. Users tend to find content with minimal or no hashtags.
Instead of trying to figure out the perfect hashtags to boost your posts, focus on creating content that answers a question, solves a problem, or brings value to end users. If you create content that is good enough to be shared by users and therefore reaches more people, you know you’re doing it right.
4. Optimizing for SEO
SEO is still very important, and so are long-tail keywords.
But, writing a blog post or creating a new page on your website that is ONLY optimized for SEO is a mistake. Stuffing your text with keywords will only make your content less relevant and ultimately rank lower.
Instead, focus on creating good quality content that again answers a question, solves a problem, or brings value to its readers. Quality content will naturally rank higher on search and social platforms.
If you answered yes, let’s nail down the type of tool(s) you should consider:
Marketing is different from sales. And that’s the first thing you need to decipher when looking at automation tools – is it for marketing or sales. If it’s for marketing, it should produce another way for potential customers to hear about you and your story. Here’s what you might consider:
• Newsletter system for solicitation and subscriptions, which can also be customized/personalized
• Automatic thank you notes to subscribers and new inquiries
• Automatic follow-up emails
• CRM tools to track new inquiries and store into database as leads
• Tracking analytics tools to understand user behaviors online and better understand potential customers
When customers are in touch with the sales team, you want to give them the very best experience but that can be tricky. Salespeople are human and humans are the most unpredictable elements in our society. Automation tools can close any inconsistencies and help your best salesperson be more efficient in making the deal. Here’s more tools you might consider:
• Sales demonstration videos
• Automated follow-up emails
• CRM integration and reminders for leads
• Integrated sales calls
• Automated outbound emails
Some of your business processes can’t be automated because you may want to ensure different results, and that’s just fine. You know what’s best for your business, but now you have some ideas to research if you think automation can help any areas where business is slipping.
1. Use audio to reach new audiences.
There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we listen to, and the music we stream. Creating audio content can be an attractive way for your audience to interact with your business. One easy way to start creating audio content is to try a free trial of our service – Click It Audio.
2. Be the expert in your field.
This is a trend that is unchanging. When was the last time you worked with a company that was uninformed in their area of expertise? If you have knowledge in a certain field you should be sharing that with your customers. This can be in any form as long as you’re proving that you have a passion and knowledge in that area. An easy way to become a leader in your field is to start your own blog.
3. Be aware of security updates.
Last summer we covered the GDPR (General Data Protection Regulation) set in place by the European Union. Security is still high on our trend list in 2019 because of upgrades to TLS and requirements by Google and other companies to have SSL certificates for your websites.
4. Create native ads.
Have you ever liked or commented on an Instagram or Facebook post - only to realize it was an ad? More brands are taking a less obvious approach to their marketing by creating native ads that are more subtle and blend into the platform environment. Google search results ads blend into the list of results and can appear to be organic versus paid. The same goes for social media ads that appear to be normal posts, but are in fact, ads.
5. Show CEO transparency.
Following CEOs on social media has become a common way to keep up with the “personalities” of our favorite brands. CEOs like Mark Zuckerberg, Elon Musk, and John Legere attract millions of social followers. Putting a face and personality to your company’s online presence isn’t just for Fortune 500 companies. Small businesses can take a page from Elon’s playbook by becoming the company’s spokesperson. CEOs that step into a spotlight and interact with their customers on a direct basis can help improve their businesses trust, authenticity, and relationship with their customers.
According to Peter Drucker, guru of business management, the fax machine is a prime example of the influential power in our questioning techniques.
Before the fax machine came to market, U.S. manufacturers conducted market research asking, "Would you buy a telephone accessory for upwards of $1,500 that enables you to send, for $1 a page, the same letter the post office delivers for 25 cents?" You guessed it; the answers were no and U.S. manufacturers did not pursue the fax machine.
On the other hand, as Drucker pointed out, Japanese manufacturers asked a more straightforward question: “Is there a market for what the fax machine does?" And they realized fax machines could replace courier services like FedEx in the 70s. As a result of asking the right question, Japanese manufacturers were first to market and more dominant in fax machines than U.S. companies in the 80s and 90s. It was too late for many U.S. companies to follow suit.
Collecting feedback from our customers is beneficial, but only if we phrase our questions in such a way that allows them to be honest and think for themselves. If we are going to take the time to survey people, make it worthwhile. Prepare ahead of time, keep it straightforward, and take the bad with the good – because it all helps to better your business.
Follow these five steps to host a successful focus group:
1. Define your Mission
What do you want to learn from your participants? Plan your focus group around a purpose and stick to it.
2. Recruit Participants
Carefully consider the people you invite. Think back to your plan for the focus group. Should you invite business people or consumers? What ages? Does income level or location matter? And should you be talking with people who are loyal to your company or people who have stopped purchasing your products or services? Maybe you need a good mix of everyone. You might consider sending out a questionnaire to pre-screen participants.
3. Provide Incentives
Time is money so be sure to reward the people who participate. Perhaps a discount or a gift card. Whatever that is, put yourself in their shoes and determine if the incentive is worth your time.
Interviewing participants in person is beneficial because there is much more to answers than words. Tone of voice and facial expressions can say a lot too. You can really capture the feelings in person. Prepare questions in advance and be very straightforward when delivering them. Don’t use a lot of adjectives or language that can be leading. Stay objective and try to get non-biased answers.
5. Take Notes
This is your chance to get more than a yes or no answer, so take advantage. Take notes on how the users engage with you. How do they appear? Do they smile? Are they agitated? Are they struggling to answer right away?
For a successful focus group, you need plenty of preparation ahead of time. You can find lots of sample questions online to give you ideas!