PSPINC Official Company Blog

Event Recap: Online Marketing Seminar for Small Business Owners

7月

22日

Last Friday, our San Diego team hosted an Online Marketing Seminar for small business owners, primarily active in the Orange County area.

We had a great turnout with ten participants, and it was a very productive and engaging session, where we shared lots of valuable insights.

We covered topics like:

How to choose the right social media platforms
The unique characteristics each platform holds
How to drive traffic from social media to your website
How to convert that traffic into leads or sales

By looking at the big picture of online marketing, attendees had the opportunity to reflect on their current efforts, identify challenges, and gain clarity on next steps for their businesses.

Here's what some attendees said about the seminar:

“I now understand the overall structure of online marketing and have a clearer idea of what actions to take next. Hearing what others are doing was also very helpful.”

“Thank you for the valuable insights. It helped me realize what we haven’t done yet. I’d like to schedule a follow-up meeting to learn more about your services.”

“Very easy to understand. I was able to identify some areas where I need to improve. Thank you!”

“You explained the fundamentals of marketing in a clear and structured way. I now know what I need to focus on.”

“I became even more interested in your services. I feel like your team could be a strong partner for us.”

Several participants reached out after the seminar to request one-on-one meetings, showing just how relevant and timely this topic is for many business owners.

We’ll be offering more seminars like this in the future, so if you’re:

Looking to improve your online customer acquisition
Wondering how to better use social media or your website for your business

We’d love to see you at the next one!

Stay tuned via our newsletter and social media for upcoming event announcements. We look forward to welcoming you!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #webdesign #website

What’s New Newsletter Vol. 281 “Embrace the Power of Live Video Streaming”

7月

18日

Connecting with your audience is more crucial than ever in today’s digital landscape. Live video streaming offers an unparalleled opportunity to cultivate engagement, broaden your reach, and deliver your message directly to those who matter most. At PSPINC, we understand the transformative potential of live broadcasts, and we have the expertise you need to harness it.

No matter where you are in your live streaming journey, we provide personalized consultation and hands-on training designed to ensure your broadcasts aren’t just successful, but impactful. Our comprehensive approach consists of three steps:

Personalized Strategy and Assessment: Based on your goals and budget, we’ll recommend the most suitable hardware, platforms, and outline a tailored strategy for success.
Hands-On Technical Training: Our team guides you through software setup, hardware configuration, and troubleshooting potential technical challenges.
Optimization Guidance: Get more life out of your past broadcasts with impactful video SEO details to grab attention and improve search visibility.

Don’t let your message get lost in the noise. Embrace the power of live video streaming and connect with your audience authentically and engagingly. Get started by requesting live streaming support, and our expert team will be in touch with you soon.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #customersupport #digitalmarketing #livevideo #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #tech #technology #video #web #youtube

Introducing Our New IT Support & Network Design Packages

7月

15日

We’re excited to announce the launch of our brand-new IT Support & Network Design page, featuring a fresh and transparent pricing structure tailored to meet your business needs.

Our new hourly packages are designed to give you the best rate based on the total number of hours you contract with us for IT services. Whether you need basic computer maintenance or advanced network design, you can now choose a package that fits your business size and support needs—simple, flexible, and cost-effective.

As always, we’re here to help. If you have any questions or would like help choosing the right package, just send us an email at support@pspinc.com.

Thank you for trusting PSPINC with your IT needs—we look forward to continuing to serve you with even more clarity and flexibility.

Important Note for Current Customers

*This change does not affect your existing pricing. Your current services and rates remain the same. However, if you’re curious about how our new packages might offer even more value, we’d be happy to discuss your options.

— The PSPINC Support Team

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #customersupport #email #emailhosting #hosting #marketing #officetips #pacificsoftwarepublishing #pspinc #security #smallbusiness #tech #technology #web #webhosting #website #websites

Introducing InforMakers' New "Pre-Designed Template" Feature!

7月

11日

We're excited to announce that we’ve added a new Pre-Designed Template feature to InforMakers, our form creation tool. We’ve created a variety of templates to suit multiple different purposes, including:

Event registrations
Surveys
Contact forms

Instantly create professional forms with our brand-new, pre-designed templates. Simply choose a template, customize it to your exact needs, and launch it in minutes. Get back to what matters most: running your business smoothly.

How to Use the New Pre-Designed Template Feature:

Log in to InforMakers.
Click "Create Form".
Select "Pre-Designed Template".
Browse templates by choosing a category from the menu on the left.
Preview a template by hovering over it.
After finding the template you want to use, click “Create Form”.
Add or edit fields just like you would with a regular form.

Get ready to create high-quality forms more efficiently than ever with our new Pre-Designed Template feature! We’ve made it incredibly simple for you to streamline your workflow and save valuable time.

Ready to give it a try? Sign up for InforMakers to start building beautiful, effective forms in minutes.

Have questions? Don’t hesitate to contact us–we’re always happy to assist. This is just the beginning; we’re committed to continuously improving and adding even more new features to empower your success.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #forms #informakers #marketing #marketingdigital #onlineform #pspinc #smallbusiness #tech #technology #update #web #webdesign #website #websites #webtools

What’s New Newsletter Vol. 280 “Celebrating 38 Years of Innovation!”

7月

11日

We’re happy to announce that we’re celebrating our 38th anniversary this week! On July 7, 1987, we started as a software export company and quickly evolved into a software licensing and localization firm. Since then, we’ve been able to grow exponentially, becoming one of the world’s first web and email hosting service developers using Windows NT. We built our own proprietary web and email hosting environment, which has laid the foundation for our long-term success in hosting and SaaS (Software as a Service) solutions.

In recent years, we’ve transformed from a software localization pioneer into a full-service internet solutions provider, delivering not only web and email hosting but also vital digital services like custom web development, web design, website content, branding, and marketing. As we look to the future, we look forward to growing even more and expanding our offerings to meet the needs of the next generation of business. We’d like to give a big thank you to all of our customers, partners, and supporters over the years. We couldn’t have done it without you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #customerservice #digitalmarketing #dreamersi #ecommerce #hosting #marketing #marketingdigital #pspinc #pspincwhatsnewnewsletter #smallbusiness #softwaredevelopment #tech #technology #web #webdesign #webdevelopment

What’s New Newsletter Vol. 279 “Easy Web Hosting Migration with Dreamersi”

7月

4日

Managing a website can easily feel like navigating a complex maze for small business owners. Running day-to-day operations, serving customers, and planning for the future is more than enough to handle, so the last thing you need is to spend hours wrestling with web hosting technicalities. If you’re currently dealing with a web hosting provider that leaves you feeling overwhelmed and unsupported, we have good news: migrating to Dreamersi is simpler than you think, thanks to our expert support team!

We hear it all the time: “Migrating my website sounds like a nightmare”. With many hosting providers, it can be. But not at PSPINC. We believe in making technology work for you, not the other way around. Our support team is full of seasoned professionals trained to help communicate clearly and patiently, free from jargon and confusing technical terms. We know your time is valuable, so our experts are equipped to handle the intricate details of your website migration, including domain and website file transference, database and email account configuration, and other complexities.

Ready to simplify your web hosting and give your business the foundation it deserves? Contact us today to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #email #marketing #marketingdigital #officetips #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

6月

27日

Calling all business owners and decision makers in the Greater Seattle area! We’re thrilled to invite you to Coffee & Connections, a business mixer we’re hosting specifically designed to help small businesses like yours thrive. At this event, expand your professional network, forge valuable partnerships, and kickstart new collaborations!

Join us on Tuesday, July 15th, from 8 a.m. to 10 a.m. for a morning of productive networking, stimulating conversations, and, of course, delicious coffee. This isn’t just another networking event; it’s an opportunity to genuinely connect with fellow entrepreneurs, share insights, and discover potential synergies that can propel your business forward. We believe strong relationships are the backbone of a thriving business community. Come prepared to chat, exchange ideas, and leave feeling energized and more connected than ever.

Date: Tuesday, July 15th
Time: 8:00 a.m. - 10:00 a.m.
Location: 1404 140th Place NE, Bellevue, WA 98007

We offer free parking in front of our building, as well as additional parking in the outside lot on the side of the building (spots labeled 1404 or 1402).

Please register ahead of the event so we can get an accurate headcount by heading to PSPINC.com/Events. Simply click the Register button to secure your spot!

Ready to make some valuable connections? We can’t wait to see you there!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customersupport #digitalmarketing #event #marketing #marketingdigital #marketingtips #networking #networkingevent #pspinc #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

The Small Business Guide to Effortless Social Media

6月

25日

Social media can be an incredible tool for connecting with customers, building brand awareness, and even driving sales. However, it can quickly become overwhelming due to the sheer volume of platforms and the pressure to post constantly. The secret? You don’t have to do it all alone, and it doesn’t have to be perfect. Successful social media management for small businesses comes down to simplification, consistency, and focusing on what really moves the needle.

How to Streamline Your Strategy

Social media management will be different for every business, but there are a few actionable, manageable steps everyone should keep in mind. So, let’s break it down:

1. Choose Your Platforms Wisely

It’s nearly impossible to be active on every single social media platform, as well as a recipe for burnout. Instead, identify where your target audience spends their time. Are they B2B professionals (LinkedIn)? Do they skew younger (TikTok)? Are they local customers (Facebook)? Are they visual consumers (Instagram/Pinterest)? Once you’ve determined your target audience, pick one or two platforms to focus on. Then you can consider expanding once you start seeing those results.

2. Define Your Content Pillars

While experts recommend social accounts post multiple times a week, it’s easy to get stuck on what to post. Establish three to five content pillars, or recurring themes, that align with your business goals and audience interests. This provides a framework and prevents writer’s block. Then, create a content calendar to avoid any last-minute scrambling when it comes to posting on social media.

In other times when content ideas are low, repurpose valuable content elsewhere–your blog, website, customer emails, videos, etc. Use varying formats so you don’t let your engaging content go to waste.

3. Leverage Free Tools

Numerous fantastic free tools simplify your daily social media tasks, so you don’t need expensive software to do the work effectively. Some platforms have built-in tools, like Facebook and Instagram’s Meta Business Suite, that help schedule posts for a later date.

Some other free tools include:

Canva: Edit photos and create graphics with professional-grade templates.
Buffer: Schedule social posts all in one place.
Grammarly: Ensure your captions don't contain any grammatical or spelling mistakes.

4. Engage Genuinely

Social media is all about genuine interactions with potential and current customers, so remember to reply to comments and messages promptly. Even if it’s simply replying, “Thanks”, to a user’s comment.

Other ways to encourage social media engagement include asking questions in your captions and interacting with complementary businesses, customers’ posts, and local influencers.

5. Analyze and Adjust

As great as it would be to get it perfect on the first try, it’s not usually the case. But it’s okay! Just pay attention to what is working and what isn’t, and use that data to adjust your overall strategy. Using platform-specific analytical tools (Facebook/Instagram Insights in Meta Business Suite, LinkedIn Insights, etc.), see what posts get the most likes, comments, and shares, and check to see what time of day and content type performs the best.

Social media also makes it easy to experiment with different types of posts, alternate calls-to-action, and varying caption lengths. See what works best for you and adjust based on your findings.

The Takeaway

Simplifying social media isn’t about doing less; it’s about doing things right and effectively. By choosing the right platforms, planning your content, leveraging free tools, and focusing on genuine engagement, social media can transform into a powerful asset for your small business. When it comes to social media, it isn’t about trying to achieve perfection. It’s about consistency. Even if it feels small, consistent efforts will compound over time. So, follow these simple steps and watch your social media presence grow!

If, even after all of this, social media management still feels too daunting, our expert team is always here to help! Contact our team today to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #linkedin #marketing #marketingdigital #marketingtips #mobile #pspinc #sales #smallbusiness #socialmedia #tech #technology #twitter #web

What’s New Newsletter Vol. 276 “Stand Out with Custom Web Design”

6月

13日

Readily available templates and DIY website builders may seem like the cost-efficient solution, but their limitations can hinder your growth and cause you to blend in with the competition. So, it poses the question: What kind of website will truly serve your small business best? That’s where the power of custom web design comes into play, offering a strategic advantage that can propel your small business to new heights.

At PSPINC, we understand the unique needs and challenges small businesses face today. We believe a well-crafted website is a strategic investment that can deliver significant returns. Our custom web design services are tailored to help businesses like yours establish a powerful online presence that delivers results. Stop settling and build a digital foundation for lasting success. Get started by going to PSPINC.com/web-design.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

The Indispensable Role of a Domain Name for Your Small Business

6月

11日

A well-chosen domain name is more than just a URL; it’s a critical component of your brand, credibility, and discoverability. If you think of your website as your digital storefront, think of a domain name as your address and signage. Therefore, your online business needs a unique, memorable, and professional domain name to thrive. Here’s why it’s so vital:

Professionalism and credibility: A custom domain name that combines your company name with .com instantly tells customers you’re legitimate and established. Take it a step further by creating branded email addresses (e.g., info@yourbusinessname.com) to foster trust and create a consistent brand experience, something you can’t garner with a generic free email address. The easiest way to do that? Contact our team, and they’ll help you set up with Dreamersi email hosting.
Brand building and recognition: A strong, memorable domain name reinforces your brand, making it easier for customers to find you and ultimately, recommend you.
Enhanced visibility and SEO: A relevant domain name can positively influence your search engine optimization (SEO) (though it’s certainly not the only factor) by signaling to search engines what your business is about, helping your rank higher for relevant searches.
Control over your online business: With your own domain, you have complete control over your content, design, and user experience, unlike relying on social media or third-party platforms.

How to Choose the Right Domain Name

Selecting a domain name takes careful thought. Here are some key tips:

Keep it simple and memorable: Aim for something that’s easy to spell, pronounce, and remember. Avoid hyphens and complex spellings, if possible.
Make it relevant: Your domain name should ideally reflect your business name or the core service you offer. This helps with branding and SEO.
Check for availability: Since someone else may have taken your first choice, be prepared with several alternatives. Domain checker tools can help you see what’s available. Luckily for you, we have one on our website! Just go to PSPINC.com/Dreamersi to see if your domain name is available. And you can even get it for free with our hosting plans!
Avoid trademark issues: Ensure it doesn’t infringe on existing trademarks to prevent legal complications later.

How It Connects to Web Hosting

A domain name is your online address, but it’s not actually where your website lives. That’s where web hosting comes in. When someone types in your domain name into a browser, the browser’s job is to find your website’s server, where it stores its files. Your web host is what makes that connection possible. Without hosting, your domain wouldn’t lead anywhere.

Now that you understand the fundamental importance of a good domain name and its relationship with hosting, it’s time to choose a reliable hosting partner. We offer a robust, reliable, and comprehensive solution for small businesses looking to establish a powerful online presence with our premier hosting solution, Dreamersi! Power your perfect, free domain name with a reliable hosting solution by visiting PSPINC.com/Dreamersi.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #dreamersi #email #emailhosting #marketing #marketingdigital #marketingtips #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webhosting #website #websites

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PSPINC Official Company Blog

フリースペース

Event Recap: Online Marketing Seminar for Small Business Owners

What’s New Newsletter Vol. 281 “Embrace the Power of Live Video Streaming”

Introducing Our New IT Support & Network Design Packages

Introducing InforMakers' New "Pre-Designed Template" Feature!

How to Use the New Pre-Designed Template Feature:

What’s New Newsletter Vol. 280 “Celebrating 38 Years of Innovation!”

What’s New Newsletter Vol. 279 “Easy Web Hosting Migration with Dreamersi”

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

The Small Business Guide to Effortless Social Media