PSPINC Official Company Blog

What’s New Newsletter Vol. 270 “Tailored Localization Solutions for Global Success”

5月

2日

Reaching a global audience is crucial for success in today’s connected world. Our experts at PSPINC have decades of experience localizing software and content for English and Japanese audiences. During our localization process, we take special care to ensure your message resonates perfectly with U.S. and Japanese customers. From precise translation to culturally relevant digital marketing, we have the experience and expertise to help your business thrive internationally.

Beyond simple translation, PSPINC provides customized solutions that capture the nuances of the English and Japanese languages and cultures. Whether you need a user-friendly website, engaging marketing assets, or localized software apps, our varied team of experts delivers exceptional results. Choosing PSPINC means gaining a partner dedicated to helping your business grow globally and ensuring your message isn’t just understood but embraced by all markets. Get started by heading to our Localization page and get in touch with someone from our expert team!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #softwaredevelopment #tech #technology #web #webdesign #webdevelopment #website #websites

Why Localization is About More Than Just Translation

4月

30日

Today, expanding overseas seems like the next logical step when growing your business with how much the world is interconnected thanks to the internet. However, simply translating one language to another; it’s about understanding the subtle nuances of each culture, adapting to local preferences, and building genuine connections with your target audiences.

The Dangers of Literal Translations

Many businesses mistakenly assume that directly translating content into another language will suffice, but certain words and phrases have different meanings across different regions. Something might be perfectly acceptable in one language but translate it directly into another and it’s suddenly nonsensical. Or worse, it’s offensive. That’s why adapting a message to resonate with the local audience while maintaining the original intent is crucial.

For example, Procter & Gamble (P&G) started selling Pampers disposable diapers in Japan in 1977 and initially failed. While they were correct in thinking Japanese people wanted disposable diapers, their ad confused customers by adding a stork to their diaper packages. While the concept of a stork delivering babies is very popular in the U.S., it’s not a known story in Japan. Instead, in Japanese folklore, a giant peach delivers a baby while floating down a river. Fortunately, P&G conducted market research into its slumping sales and ultimately realized and fixed its mistake.

Key Elements of Effective Localization

While translation continues to be the basis of localization work, expanding a business internationally includes much more than translating. Some key elements in effective localization include:

Language adaptation: Adapting idioms, slang, and cultural references aside from just directly translating from one language to another.
Cultural understanding: Researching and respecting local customs, values, and beliefs.
Visual adaptation: Adjusting images, colors, and design elements to resonate with the target audience.
User Interface (UI) and User Experience (UX) Localization: Adapting your website and apps to local preferences and conventions.
Customer Service Localization: Providing customer service in the local language and incorporating local communication styles.
Legal and Regulatory Compliance: Ensuring your products and services comply with local laws and regulations.

Investing in localization ensures your efforts to expand your business internationally aren’t in vain. When it’s done correctly, you can establish trust, foster loyalty, and drive long-term success in an international market. If you’re looking to expand your business to Japanese customers, we at PSPINC have decades of experience doing just that for small businesses like yours. Get started by checking out our Localization page and one of our experts will get in touch shortly.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 269 “Simplify Team Password Management with Pass Wizard”

4月

25日

Pass Wizard offers a seamless solution with shared group passwords and intuitive group management features for when you’re tired of team management chaos. Now, organize and share access to important accounts easily, ensuring everyone on your team can access the passwords they need when they need them. Say goodbye to endless “What’s the password?” messages and hello to streamlined collaboration.

Pass Wizard keeps your entire team secure at an affordable price. With significant discounts for additional members with Pro accounts, equip your team with the best password management tools without breaking the bank. Start simplifying your team password management today with Pass Wizard by signing up for Pass Wizard Pro.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cyber #cybersecurity #data #digitalmarketing #marketing #marketingdigital #officetips #passwizard #passwordmanager #passwords #pspinc #security #smallbusiness #tech #technology #web #webdevelopment

What’s New Newsletter Vol. 268 “Reliable Web Hosting Made Easy with Dreamersi”

4月

18日

Whether you’re a budding entrepreneur or a seasoned professional, having a reliable website is the crucial first step. The key to having a reliable website comes from a quality web and email hosting solution. At PSPINC, we know how overwhelming getting started online can feel. That’s why we’ve crafted hosting plans designed with powerful, user-friendly features you need to succeed.

With Dreamersi hosting, gain access to blazing-fast speeds, 99.99% guaranteed uptime, a user-friendly control panel, robust security, dedicated human support, scalable solutions, and professional email hosting. And you even get a free domain name with every hosting plan for as long as you host with us! So start building your online success by visiting our Dreamersi page today to explore our hosting plans and claim your complimentary domain name.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #customersupport #digitalmarketing #dreamersi #emailhosting #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology #web #webdevelopment #webhosting #website #websites

The Importance of Mobile-First Marketing Strategies

4月

16日

Remember when developers primarily designed websites for desktop computers? Today, mobile reigns supreme, so businesses that don’t prioritize a mobile-first strategy are missing out on major engagement and revenue opportunities. According to Statista, smartphones accounted for over 75% of retail site visits in the U.S. and generated about 66.66% of online shopping orders in the last quarter of 2024. This isn’t just a trend; it’s the reality of how customers interact with businesses today. Because of this, more and more companies companies are wisely adopting a mobile-first marketing strategy.

A mobile-first strategy includes more than just having a mobile-friendly website; it reshapes your business to prioritize mobile users first. Specifically, being mobile-first involves prioritizing your business’s mobile app and mobile web capabilities over the traditional desktop experience. The core idea is simple yet powerful because if you can create a seamless mobile experience that converts users into customers, then the experience on larger devices will naturally follow.

Benefits of Embracing a Mobile-First Strategy

Adopting a mobile-first marketing strategy unlocks a wealth of benefits for your business, including:

Increased customer reach: By prioritizing the platform users spend most of their time, you naturally expand your potential customer base and open doors to new markets.
Stronger user relationships: Mobile apps provide consistent touchpoints to build brand awareness and foster engagement.
New revenue channels: Mobile apps offer diverse monetization strategies, like in-app purchases, subscriptions, and target ads.
Critical data insights: Prioritizing your mobile app provides invaluable insights into user behavior over time, empowering you to make informed, data-driven decisions that fuel growth and help you achieve ambitious targets.
Superior customer experience (UX): Mobile apps offer more diverse and tailored UX options compared to web solutions. This lets you craft experiences suited to customer preferences, optimizing for revenue and enhancing your brand reputation.

Ignoring the power of mobile in your marketing strategy is no longer a viable option. Consumers are overwhelmingly mobile-first, so your business needs to be too. By embracing a mobile-first approach, you can expand your reach, build stronger customer relationships, unlock new revenue streams, gain valuable insights, and ultimately deliver a superior customer experience.

Ready to take your mobile presence to the next level? At PSPINC, we specialize in custom web development and can help you craft a robust and effective mobile-first strategy tailored to fit your unique business needs. Contact us today through our custom web development page to learn more about how we can help you thrive online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #app #appdevelopment #blog #business #businesstips #businesstools #custom #digitalmarketing #marketing #marketingtips #officetips #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 267 “IT Support Focused on Human Connection”

4月

11日

Getting the support you need for your business shouldn’t feel like navigating a maze of automated responses and endless FAQs today. At PSPINC, we understand you just need to talk to a real person sometimes–someone who understands your unique situation and provides personalized, friendly assistance.

That’s why we’ve always focused on human connection when it comes to our support team. We believe technology should make your life easier, not more complicated. When you encounter a challenge, you deserve to have a friendly, knowledgeable expert by your side. Whether you just have a simple question or you’re dealing with a complex issue, our support team is here to help. Visit our support page and experience the difference of real, live tech support, or contact us directly by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #cybersecurity #dreamersi #email #hosting #officetips #pspinc #smallbusiness #tech #technology #web #webdevelopment #webdexpress #webhosting #website #websites

What’s New Newsletter Vol. 266 “Invest in Sustainable Business Growth With Custom Web Design”

4月

4日

For over 30 years, we’ve been a trusted partner for small businesses, helping them establish a strong online business and achieve their growth goals. Equipped with our decades of experience, we understand the unique challenges and opportunities small businesses face and honed our experience to craft custom web designs that deliver measurable results.

Why Choose PSPINC for Custom Web Design

Decades of Experience: With extensive experience spanning 30+ years in the industry, we have the expertise to create custom websites that are not just visually appealing but also strategically designed to drive conversions.
Affordable and Scalable Solutions: As a small business ourselves, we’ve crafted a range of web design packages to fit the budget of small businesses. Our solutions are also scalable, making it easy for your website to grow as your business does.
Understanding Business Needs: Every business is unique, so we take the time to understand your specific goals, target audience, and budget to create a custom website that perfectly aligns with your needs.
Personalized Support: Throughout the entire web design process, expect personalized support, from initial consultation to launch and beyond. We’re committed to your success and are always available to answer your questions and provide guidance.
Proven Track Record: After three decades, we’ve helped countless small businesses thrive online. Our portfolio speaks for itself, showcasing our ability to create stunning and effective websites.

With a range of packages designed to help small businesses make a big impact online, we can help you create a custom website that drives growth and achieves your business goals. Get started by contacting us to learn more about our web design packages and how we can help your business grow online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites #wordpress

Business Benefits of Live Video Streaming

4月

2日

Today, businesses continue seeking innovative ways to connect with their audience. Increasingly, the answer lies in live video streaming. A staggering 53% of companies already broadcast live videos at least once a week, highlighting its growing popularity. Why? Because it delivers tangible benefits:

Increased Engagement: Encourage engagement from both sides through real-time interactions while fostering your online community.
Lead Generation: Showcase products, offer discounts, and encourage participation to increase leads.
Adaptability: Pivot content based on audience feedback to deliver more effective content.
Audience Insights: Optimize content and improve customer service by tracking analytics and learning more about customers’ pain points.
Streamlined Content Creation: Test different content formats with flexibility.
Reusable Content: Repurpose live streams for future use.

Going live online opens the door for real-time feedback, letting users comment, share, like, and ask questions. Simultaneously, we can answer questions instantly while building trust and a sense of connection, encouraging users to return for more.

How to Live Stream Effectively

Live streams are inherently raw and honest, meaning they’re not always polished. The good thing is that that’s what audiences resonate with, so even though things may not go according to plan, customers crave authenticity. With that being said, you’ll still want to have a clear setup and goal in mind to keep things on track. Some other ways to live stream effectively include:

Keep Content Clear: Regularly reiterate the topic and use watermarks, logos, and text to clarify what’s happening for viewers entering midway through the stream.
Optimize your Setup: Ensure you have clear audio and adequate lighting by conducting a sound check before going live.
Engage Actively: Welcome new viewers, respond to comments, ask questions, and answer questions to foster your online community.
Promote your Stream: Build anticipation by announcing on social media with a countdown.

Business Applications of Live Streaming

Beyond social media, live streaming offers valuable applications for businesses, especially those looking for more engagement online. Some business applications of live video streaming include:

Webinars
Onboarding
Customer support
Product demos
Largescale events and virtual conferences

Live video streaming isn’t just a trend; it can be a powerful tool for businesses to connect and engage with their audience while growing their online community. By embracing its potential, build stronger relationships with your audience, drive revenue, and stay ahead of the competition.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #leadgeneration #livestream #livevideostream #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #streaming #tech #technology #video #videostream #web #youtube

What’s New Newsletter Vol. 265 “PSPINC’s Localization Expertise”

3月

28日

Reaching a global audience today is crucial for success due to how interconnected the world is today. To do this, businesses need to adapt content and products to different languages and cultures in a process called localization. And when it comes to localization, experience matters. For over three decades, PSPINC has been at the forefront of localization. Originally known as the “Double Byte Specialists”, we began our localization journey in the 90s by localizing and licensing software between the U.S. and Japan. This history has equipped us with unparalleled expertise in bridging the language and cultural gaps between these two major markets.

At PSPINC, we know localization is more than just simply translating from one language to another: it includes consultation, documentation, and development of custom multilingual software to ensure your message resonates with your target audience. Whether you need to localize pre-existing software or content or build something brand new, we have the skills and experience to deliver exceptional results. So, unlock the power of localization and take your business global and contact PSPINC today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 264 “Get Exclusive Ad Credit Deals with PSPINC Marketing Packages!”

3月

21日

As entrepreneurs ourselves, we know just how challenging it can be to attract new customers and grow your business. That’s why we’re passionate about helping businesses like yours thrive in the digital world. One of the easiest ways to do that is with our range of marketing packages tailored to your specific needs. With our three distinct marketing plans built to support businesses at every stage, choose the right plan for you:

Sprout: Our Sprout plan is perfect for those of you just starting out and looking to establish a solid online presence.
Grow: Our Grow plan is designed to help accelerate your growth when you’re ready to grow. Plus, sweeten the deal with $100 of free account credit (only available for a limited time)!
Thrive: Our Thrive plan is our most comprehensive package and is designed specifically for those of you aiming for maximum impact. Just like our Grow package, we also have a deal going on right now for you, but you can get even more free account credit ($150) (also only available for a limited time)!

We’re so proud of the results we’ve received for our clients. Don’t just take our word for it–Check out our testimonials on our website and our case studies, which go more in-depth on the overall process. Ready to see what we can do for you? Get started by exploring our marketing packages and claiming your free ad credit. We can’t wait to see what’s in store.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.