PSPINC Official Company Blog

Business Benefits of Live Video Streaming

4月

2日

Today, businesses continue seeking innovative ways to connect with their audience. Increasingly, the answer lies in live video streaming. A staggering 53% of companies already broadcast live videos at least once a week, highlighting its growing popularity. Why? Because it delivers tangible benefits:

Increased Engagement: Encourage engagement from both sides through real-time interactions while fostering your online community.
Lead Generation: Showcase products, offer discounts, and encourage participation to increase leads.
Adaptability: Pivot content based on audience feedback to deliver more effective content.
Audience Insights: Optimize content and improve customer service by tracking analytics and learning more about customers’ pain points.
Streamlined Content Creation: Test different content formats with flexibility.
Reusable Content: Repurpose live streams for future use.

Going live online opens the door for real-time feedback, letting users comment, share, like, and ask questions. Simultaneously, we can answer questions instantly while building trust and a sense of connection, encouraging users to return for more.

How to Live Stream Effectively

Live streams are inherently raw and honest, meaning they’re not always polished. The good thing is that that’s what audiences resonate with, so even though things may not go according to plan, customers crave authenticity. With that being said, you’ll still want to have a clear setup and goal in mind to keep things on track. Some other ways to live stream effectively include:

Keep Content Clear: Regularly reiterate the topic and use watermarks, logos, and text to clarify what’s happening for viewers entering midway through the stream.
Optimize your Setup: Ensure you have clear audio and adequate lighting by conducting a sound check before going live.
Engage Actively: Welcome new viewers, respond to comments, ask questions, and answer questions to foster your online community.
Promote your Stream: Build anticipation by announcing on social media with a countdown.

Business Applications of Live Streaming

Beyond social media, live streaming offers valuable applications for businesses, especially those looking for more engagement online. Some business applications of live video streaming include:

Webinars
Onboarding
Customer support
Product demos
Largescale events and virtual conferences

Live video streaming isn’t just a trend; it can be a powerful tool for businesses to connect and engage with their audience while growing their online community. By embracing its potential, build stronger relationships with your audience, drive revenue, and stay ahead of the competition.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #leadgeneration #livestream #livevideostream #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #streaming #tech #technology #video #videostream #web #youtube

What’s New Newsletter Vol. 265 “PSPINC’s Localization Expertise”

3月

28日

Reaching a global audience today is crucial for success due to how interconnected the world is today. To do this, businesses need to adapt content and products to different languages and cultures in a process called localization. And when it comes to localization, experience matters. For over three decades, PSPINC has been at the forefront of localization. Originally known as the “Double Byte Specialists”, we began our localization journey in the 90s by localizing and licensing software between the U.S. and Japan. This history has equipped us with unparalleled expertise in bridging the language and cultural gaps between these two major markets.

At PSPINC, we know localization is more than just simply translating from one language to another: it includes consultation, documentation, and development of custom multilingual software to ensure your message resonates with your target audience. Whether you need to localize pre-existing software or content or build something brand new, we have the skills and experience to deliver exceptional results. So, unlock the power of localization and take your business global and contact PSPINC today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 264 “Get Exclusive Ad Credit Deals with PSPINC Marketing Packages!”

3月

21日

As entrepreneurs ourselves, we know just how challenging it can be to attract new customers and grow your business. That’s why we’re passionate about helping businesses like yours thrive in the digital world. One of the easiest ways to do that is with our range of marketing packages tailored to your specific needs. With our three distinct marketing plans built to support businesses at every stage, choose the right plan for you:

Sprout: Our Sprout plan is perfect for those of you just starting out and looking to establish a solid online presence.
Grow: Our Grow plan is designed to help accelerate your growth when you’re ready to grow. Plus, sweeten the deal with $100 of free account credit (only available for a limited time)!
Thrive: Our Thrive plan is our most comprehensive package and is designed specifically for those of you aiming for maximum impact. Just like our Grow package, we also have a deal going on right now for you, but you can get even more free account credit ($150) (also only available for a limited time)!

We’re so proud of the results we’ve received for our clients. Don’t just take our word for it–Check out our testimonials on our website and our case studies, which go more in-depth on the overall process. Ready to see what we can do for you? Get started by exploring our marketing packages and claiming your free ad credit. We can’t wait to see what’s in store.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #googleads #marketing #marketingdigital #marketingpackages #marketingplans #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #seo #smallbusiness #tech #technology #web #webtools

How Sound Shapes Consumer Perception

3月

19日

Out of all the commercials you’ve ever seen, which one do you remember the best? Odds are, everyone will have a different answer because of their cultural and demographic differences. But chances are, there's a signature sound, jingle, or song you associate with it. That's because music is a universal language, making commercials with catchy jingles or even voice-overs that much more memorable. When marketers expertly pair audio with their ads, they create a positive association with a sound and make brands instantly recognizable. A strategy that uses sound to establish a brand’s unique identity is known as sonic branding and involves creating a distinct audio signature through specific sound effects, jingles, and/or voiceovers for a brand.

How Brands Can Leverage Audio

Brains can process sound faster than any other sense while simultaneously being able to elicit an emotional response without consumers even being aware it’s happening. While there have been multiple studies done on how sound and music affect our brain and memory recall, choosing music for a marketing campaign typically relies more on intuition than science.

The characteristics of music, like the pitch, tempo, rhythm, contour, and tonality, are vital in shaping a customer’s perception of a brand and its products. Some basics you should remember include:

High-Pitched Melodies: Associated with excitement and energy
Low-Pitched Melodies: Associated with a sense of gravitas, potentially making products seem larger or more significant
Fast-Paced Music: Evokes feelings of cheerfulness and vitality
Firm Rhythms: Influences taste perceptions by heightening certain flavor sensitivities, making food seem saltier or sourer

How to Implement Sonic Branding Strategies

Before looking into different sounds and songs for your campaign, it’s important to determine your brand’s values and personality. Your brand values should guide and dictate the audio you choose for your campaign to ensure the sounds you choose align with your brand image. Once you establish your sonic identity, you should use that audio consistently across all touchpoints, from social media videos to TV and radio commercials. The more people hear it, the stronger the association between the sound and the brand becomes in consumers’ minds.

However, investing in sound isn’t always easy or cost-efficient. That’s where Click It Audio can help! Just sign up for Click It Audio for free and upload your audio to add sound to the tangible aspects of your marketing campaign via an audio QR code, like product usage instructions, behind-the-scenes stories of a product’s creation, magazine ads, and more. If you're looking for more marketing help, we also have marketing packages designed to fit businesses at every stage. You can even get up to $150 of free ad credit when signing up with either our Grow or Thrive plan for a limited time, so get this deal while you still can!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #audio #blog #brand #branding #business #businesstips #digitalmarketing #jingle #marketing #marketingdigital #marketingtips #melody #music #sales #smallbusiness #sonicbranding #sound #soundeffects #tech #technology #voice #voiceovers #web

What’s New Newsletter Vol. 263 “Why You Should Invest in Custom Web Development for Your Business Site”

3月

14日

Consumers today have more information at their fingertips than ever before, thanks to the internet. So, with so much data and so many websites online today, it’s imperative that small businesses stand out in any way they can to break through the noise. That’s where a custom website can help.

A custom website, as opposed to one built using a popular web builder, helps create a unique online identity that best represents your brand while tailoring the user experience and functionality your website needs. As an integral aspect of a business’s brand, a custom website is a valuable investment that can go a long way in helping a small business attract more customers, build more credibility, and achieve long-term growth. At PSPINC, we’ve worked with small businesses everywhere to develop custom websites to fit their unique needs. To get started, head to our Web & App Development page on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

What’s New Newsletter Vol. 262 “The Importance of High-Quality Website Content”

3月

7日

An online presence is no longer a luxury for small businesses today; it’s a necessity. The heart of an effective online presence lies in your website content. Your business’s success relies heavily on how well your website performs. Does it attract visitors to your site? Does it keep people engaged? And most importantly, does it drive conversions? Great content does all of this while boosting your site’s SEO (search engine optimization) and establishing your company’s credibility, positioning you as a leader in your industry.

But creating high-quality content consistently can be a challenge. Especially for small businesses with limited resources. That’s where our content creation services can help. Our content creation plans include not only written website content but also:

Sitemap planning
Sitemap design
Product/service descriptions
SEO audit
Keyword research
Competitor research
Proofreading and editing

By investing in high-quality website content, you’re investing in the future of your small business. Get started by signing up for one of our Content Creation plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #website #websites

Announcement: New WebdeReserve Features Now Available

3月

4日

We’re excited to announce a new WebdeReserve feature that lets organizers track participants' reminder notifications for scheduled events, making it easier and more efficient to schedule events!

Reminder Sending Log

With this update, event organizers can now track participants' reminder notifications. This feature includes a "Reminder Sent Successfully" email and a "Reminder Sending Log" for easy reference.

Here's how to set up this new feature:

Create a new event or edit an existing one.
Set up Reminder Notifications (Options include: one week before, three days before, one day before, one hour before, 30 minutes before, or 15 minutes before. Multiple selections are also allowed).
Fill in the other necessary fields to create or edit the event and save.
When the scheduled reminder time arrives, WebdeReserve wil send participants a reminder email, and the event organizer will receive a "Reminder Sent Successfully" email.

*WebdeReserve sends these reminders based on the event's time zone settings at the time of creation.

You can access the Reminder Notification Log in two ways:

From the Event List

Click the “>” icon in the event list.
Scroll to the bottom and click “Reminder Notification Log”.
Check the sent time, total number of sent notifications, recipient names, and email addresses.

From the Reminder Notification Completion Email

Open the Reminder Notification Completion Email.
Click the “View Detailed Log” button.
Check the sent time, total number of sent notifications, recipient names, and email addresses.

If you’re interested in trying out our new reservation system, sign up for WebdeReserve for free!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businessevent #businesstips #digitalmarketing #event #eventmanagement #eventregistration #marketingdigital #newfeature #organization #pspinc #smallbusiness #tech #technology #web #webdereserve

What’s New Newsletter Vol. 261 “Get Up to $150 of Free Account Credit With Our Marketing Packages”

2月

28日

No matter where you are in your business journey, every business needs to maintain a strong marketing strategy to compete. Adding Google Ads to your marketing plan is essential in increasing brand awareness for your small business today. With Google Ads, you can target users of specific demographics with ads in multiple formats without breaking the bank.

Our experts are trained to help small businesses create and manage Google Ad campaigns to meet your unique business goals. For a limited time, get up to $150 of free account credit when you sign up with either our Grow or Thrive marketing packages. Visit our Marketing page today and choose the plan that’s right for you to get started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #searchengineoptimization #smallbusiness #socialmedia #tech #technology #web #website

Announcement: New WebdeReserve Features Now Available

2月

26日

We’re excited to announce our reservation system, WebdeReserve, has new features! Now it's easier than ever to manage events!

Waiting List Function

We've added a function that lets users register for a waiting list when an event has exceeded capacity. When a space becomes available, WebdeReserve will send a notificaton and let people register for the event until it reaches capacity again.

The process from setup to use is as follows.

Create or edit a new event.
Set “Attendance Limitations” (check “Limit the number of participants”).
Select the “Maximum Number” of people who can sign up for the desired event.
Fill in the other fields necessary to create or edit the event and save.
After reaching the maximum number of participation, the registration form will switch to the Wait List Registration Form".
When a space becomes available, WebdeReserve will send the following notification to the email address registered on the "Wait List Registration Form".

*In addition to cancellations, WebdeReserve will send notifications if the organizer increases or removes the maximum number of people for an event.

Following is the way to check who else is on the waiting list:

Click on the “>” icon in the event list.
Click on “VIEW WAITING LIST” at the bottom of the page.
Confirm the “Name” and “E-mail address” of the registrant.

If you’re interested in trying out our new reservation system, sign up for free!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #event #eventmanagement #marketing #marketingdigital #marketingtips #newfeature #pspinc #reservationsystem #smallbusiness #tech #technology #waitinglist #web #webdereserve

What’s New Newsletter Vol. 260 “Dreamersi: Your One-Stop Hosting Shop for Small Businesses”

2月

21日

Whether you’re just starting out your business or you’re looking to take your business to the next level, we have the perfect hosting solution for you. Reliable web hosting keeps you online while reliable email hosting gives you the credibility you need to compete in today’s competitive digital landscape.

That’s why we’ve designed our Small Business Starter Pack; with a comprehensive suite of exclusive features and affordable pricing, we guarantee your website will launch seamlessly.

Key features:

Free domain name
Free SSL Certificate
Unlimited business-level email addresses
99.99% guaranteed uptime
Concierge-level support
Automated daily backups

Get started by getting your free domain for your website today with Dreamersi hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.