PSPINC Official Company Blog

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

6月

27日

Calling all business owners and decision makers in the Greater Seattle area! We’re thrilled to invite you to Coffee & Connections, a business mixer we’re hosting specifically designed to help small businesses like yours thrive. At this event, expand your professional network, forge valuable partnerships, and kickstart new collaborations!

Join us on Tuesday, July 15th, from 8 a.m. to 10 a.m. for a morning of productive networking, stimulating conversations, and, of course, delicious coffee. This isn’t just another networking event; it’s an opportunity to genuinely connect with fellow entrepreneurs, share insights, and discover potential synergies that can propel your business forward. We believe strong relationships are the backbone of a thriving business community. Come prepared to chat, exchange ideas, and leave feeling energized and more connected than ever.

Date: Tuesday, July 15th
Time: 8:00 a.m. - 10:00 a.m.
Location: 1404 140th Place NE, Bellevue, WA 98007

We offer free parking in front of our building, as well as additional parking in the outside lot on the side of the building (spots labeled 1404 or 1402).

Please register ahead of the event so we can get an accurate headcount by heading to PSPINC.com/Events. Simply click the Register button to secure your spot!

Ready to make some valuable connections? We can’t wait to see you there!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customersupport #digitalmarketing #event #marketing #marketingdigital #marketingtips #networking #networkingevent #pspinc #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

The Small Business Guide to Effortless Social Media

6月

25日

Social media can be an incredible tool for connecting with customers, building brand awareness, and even driving sales. However, it can quickly become overwhelming due to the sheer volume of platforms and the pressure to post constantly. The secret? You don’t have to do it all alone, and it doesn’t have to be perfect. Successful social media management for small businesses comes down to simplification, consistency, and focusing on what really moves the needle.

How to Streamline Your Strategy

Social media management will be different for every business, but there are a few actionable, manageable steps everyone should keep in mind. So, let’s break it down:

1. Choose Your Platforms Wisely

It’s nearly impossible to be active on every single social media platform, as well as a recipe for burnout. Instead, identify where your target audience spends their time. Are they B2B professionals (LinkedIn)? Do they skew younger (TikTok)? Are they local customers (Facebook)? Are they visual consumers (Instagram/Pinterest)? Once you’ve determined your target audience, pick one or two platforms to focus on. Then you can consider expanding once you start seeing those results.

2. Define Your Content Pillars

While experts recommend social accounts post multiple times a week, it’s easy to get stuck on what to post. Establish three to five content pillars, or recurring themes, that align with your business goals and audience interests. This provides a framework and prevents writer’s block. Then, create a content calendar to avoid any last-minute scrambling when it comes to posting on social media.

In other times when content ideas are low, repurpose valuable content elsewhere–your blog, website, customer emails, videos, etc. Use varying formats so you don’t let your engaging content go to waste.

3. Leverage Free Tools

Numerous fantastic free tools simplify your daily social media tasks, so you don’t need expensive software to do the work effectively. Some platforms have built-in tools, like Facebook and Instagram’s Meta Business Suite, that help schedule posts for a later date.

Some other free tools include:

Canva: Edit photos and create graphics with professional-grade templates.
Buffer: Schedule social posts all in one place.
Grammarly: Ensure your captions don't contain any grammatical or spelling mistakes.

4. Engage Genuinely

Social media is all about genuine interactions with potential and current customers, so remember to reply to comments and messages promptly. Even if it’s simply replying, “Thanks”, to a user’s comment.

Other ways to encourage social media engagement include asking questions in your captions and interacting with complementary businesses, customers’ posts, and local influencers.

5. Analyze and Adjust

As great as it would be to get it perfect on the first try, it’s not usually the case. But it’s okay! Just pay attention to what is working and what isn’t, and use that data to adjust your overall strategy. Using platform-specific analytical tools (Facebook/Instagram Insights in Meta Business Suite, LinkedIn Insights, etc.), see what posts get the most likes, comments, and shares, and check to see what time of day and content type performs the best.

Social media also makes it easy to experiment with different types of posts, alternate calls-to-action, and varying caption lengths. See what works best for you and adjust based on your findings.

The Takeaway

Simplifying social media isn’t about doing less; it’s about doing things right and effectively. By choosing the right platforms, planning your content, leveraging free tools, and focusing on genuine engagement, social media can transform into a powerful asset for your small business. When it comes to social media, it isn’t about trying to achieve perfection. It’s about consistency. Even if it feels small, consistent efforts will compound over time. So, follow these simple steps and watch your social media presence grow!

If, even after all of this, social media management still feels too daunting, our expert team is always here to help! Contact our team today to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #linkedin #marketing #marketingdigital #marketingtips #mobile #pspinc #sales #smallbusiness #socialmedia #tech #technology #twitter #web

What’s New Newsletter Vol. 277 “Cover Every Aspect of Your Technological Infrastructure with PSPINC IT Support”

6月

20日

At PSPINC, we understand that reliable and personable IT customer support is the backbone of any successful business. That’s why we’re dedicated to providing a comprehensive suite of IT services, delivered by our highly skilled and approachable support team. We’re not just about fixing problems; we’re about building relationships and ensuring your technology empowers your success.

Services Tailored to Your Needs

Our commitment to your business goes beyond basic troubleshooting. We offer a wide variety of IT customer support services designed to cover every aspect of your technological infrastructure:

On-Site Maintenance: Get direct support at your location for times when you need a hands-on approach.
Wireless Surveys and Designs: Ensure optimal connectivity with our professional wireless network assessments and tailored design solutions.
Remote Assistance: Resolve issues efficiently and immediately with our secure and convenient remote support options.
Security Camera Installation: Enhance your security with professional installation of robust surveillance systems.
Networking Consulting: Optimize your network’s performance, security, and scalability by leveraging our expertise.
Hardware Upgrades: Keep your systems current and efficient with seamless upgrade services.

When you partner with PSPINC, you’re choosing a team that’s committed to providing top-tier IT support with a personal touch. Learn more about how we can help support your IT needs by visiting PSPINC.com/Support.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerfeedback #customerservice #customersupport #emailhosting #officetips #pspinc #smallbusiness #tech #technology #web #webhosting #website #websites #webtools

Fortifying Your Data Security: Dreamersi WebdeMail Service Update

6月

19日

At PSPINC, your data's security is our top prioirty. That's why we're excited to announce a critical update to your WebdeMail service (as part of Dreamersi email hosting), powered by Roundcube. We've just implemented the latest security release, directly addressing a recently identified vulnerability. This proactive measure significantly enhances the protection of your valuable data, ensuring it remains safe and confidential.

Beyond these crucial security upgrades, we've also squashed several bugs, providing you with a more stable and seamless email experience. We're committed to continuously improving our services, and this update is a testament to our dedication to providing you with a secure and comfortable environment for all your communication needs.

If you have any questions, please email us at support@pspinc.com or call us at 1-800-232-3989.

*Phone call preferred.

For more information about this update, please refer to the details below:

Ver. 1.6.10

IMAP: Added partial support for ANNOTATEEXPERIMENT1 extension (RFC 5257)
OAuth: Added support for standard authentication with shortliving password received with OIDC token
Fixed PHP warnings
Fixed whitespace handling in vCard line continuation
Fixed current script state after initial scripts creation in managesieve_kolab_master mode
Fixed rcube_imap::get_vendor() result (and PHP warning) on Zimbra server
Fixed regression causing inline SVG images to be missing in mail preview
Fixed plugin "virtuser_file" to handle backward slashes in username
Fixed fatal PHP error when parsing some malformed BODYSTRUCTURE responses
Fixed insert_or_update() and reading database server config on PostgreSQL
Fixed Oauth issues with use_secure_urls=true
Fixed binary mail parts (e.g. PDF) handling encoded with quotedprintable
Fixed links in comments and config to https:// where available
Fixed decoding of attachment names encoded using both RFC2231 and RFC2047 standards

Ver 1.6.11

Managesieve: Fixed matchtype selector (removed unsupported options) in delete header action
Improved installer to fix confusion about disabling SMTP authentication
Fixed PHP warning in index.php
OAuth: Fixed/improved token refresh
Fixed dark mode bug where blockquotes used the wrong colors in the HTML mail preview
Fixed HTML message preview error when containing floating tables
Fixed bug that removed/expired redis/memcached records when using a key prefix
Fixed bug that detected the wrong PECIALUSE folder when there was more than one pertype
Fixed a default value and documentation of password_ldap_encodage option
Removed mobile/floating Create button from the list in Settings > Folders
Fixed the Delete and Empty buttons' state while creating a folder
Fixed connecting to LDAP using ldapi:// URI
Fixed cursor position on "below the quote" reply in HTML mode
Fixed bug where content type of application/vnd.mstnef attachments were not parsed

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerservice #customersupport #cybersecurity #dreamersi #email #emailhosting #hosting #pspinc #security #smallbusiness #tech #technology #update #web #webdevelopment

What’s New Newsletter Vol. 276 “Stand Out with Custom Web Design”

6月

13日

Readily available templates and DIY website builders may seem like the cost-efficient solution, but their limitations can hinder your growth and cause you to blend in with the competition. So, it poses the question: What kind of website will truly serve your small business best? That’s where the power of custom web design comes into play, offering a strategic advantage that can propel your small business to new heights.

At PSPINC, we understand the unique needs and challenges small businesses face today. We believe a well-crafted website is a strategic investment that can deliver significant returns. Our custom web design services are tailored to help businesses like yours establish a powerful online presence that delivers results. Stop settling and build a digital foundation for lasting success. Get started by going to PSPINC.com/web-design.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

Introducing Blogllet: Your New Go-To Mobile Blogging App!

6月

11日

We’re thrilled to announce the launch of Blogllet, the official companion app for your favorite blogging platform, Bloguru! Designed and developed by our expert development team at PSPINC, Blogllet will revolutionize how you share your thoughts and moments on the go.

Blogllet brings the power of Bloguru directly to your smartphone, making it easier than ever to keep your audience updated. Whether you’re in a rush or simply prefer the convenience of mobile, Blogllet has you covered.

Key Features and Benefits of Blogllet:

Quick Updates, Anytime, Anywhere: Share your thoughts in a flash with blog posts with up to 280 English characters, perfect for sharing quick updates or fleeting moments you want to capture.

Instant Photo Uploads: See something amazing? Snap a photo and post from your smartphone with just a few taps with Blogllet.

Seamless Integration with Bloguru: As the official app, experience a smooth and intuitive experience, ensuring your posts appear seamlessly on your Bloguru site.

We understand the importance of privacy, so we’ve confirmed that our new app, Blogllet, doesn’t collect any data from the app, ensuring your peace of mind.

Experience mobile blogging like never before and download Blogllet today to elevate your Bloguru experience!

*Only available for iPhone users at this time.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #app #apple #blog #blogging #blogllet #bloguru #business #businesstips #cybersecurity #mobile #mobileapp #pspinc #smallbusiness #tech #technology #web #webdevelopment

The Indispensable Role of a Domain Name for Your Small Business

6月

11日

A well-chosen domain name is more than just a URL; it’s a critical component of your brand, credibility, and discoverability. If you think of your website as your digital storefront, think of a domain name as your address and signage. Therefore, your online business needs a unique, memorable, and professional domain name to thrive. Here’s why it’s so vital:

Professionalism and credibility: A custom domain name that combines your company name with .com instantly tells customers you’re legitimate and established. Take it a step further by creating branded email addresses (e.g., info@yourbusinessname.com) to foster trust and create a consistent brand experience, something you can’t garner with a generic free email address. The easiest way to do that? Contact our team, and they’ll help you set up with Dreamersi email hosting.
Brand building and recognition: A strong, memorable domain name reinforces your brand, making it easier for customers to find you and ultimately, recommend you.
Enhanced visibility and SEO: A relevant domain name can positively influence your search engine optimization (SEO) (though it’s certainly not the only factor) by signaling to search engines what your business is about, helping your rank higher for relevant searches.
Control over your online business: With your own domain, you have complete control over your content, design, and user experience, unlike relying on social media or third-party platforms.

How to Choose the Right Domain Name

Selecting a domain name takes careful thought. Here are some key tips:

Keep it simple and memorable: Aim for something that’s easy to spell, pronounce, and remember. Avoid hyphens and complex spellings, if possible.
Make it relevant: Your domain name should ideally reflect your business name or the core service you offer. This helps with branding and SEO.
Check for availability: Since someone else may have taken your first choice, be prepared with several alternatives. Domain checker tools can help you see what’s available. Luckily for you, we have one on our website! Just go to PSPINC.com/Dreamersi to see if your domain name is available. And you can even get it for free with our hosting plans!
Avoid trademark issues: Ensure it doesn’t infringe on existing trademarks to prevent legal complications later.

How It Connects to Web Hosting

A domain name is your online address, but it’s not actually where your website lives. That’s where web hosting comes in. When someone types in your domain name into a browser, the browser’s job is to find your website’s server, where it stores its files. Your web host is what makes that connection possible. Without hosting, your domain wouldn’t lead anywhere.

Now that you understand the fundamental importance of a good domain name and its relationship with hosting, it’s time to choose a reliable hosting partner. We offer a robust, reliable, and comprehensive solution for small businesses looking to establish a powerful online presence with our premier hosting solution, Dreamersi! Power your perfect, free domain name with a reliable hosting solution by visiting PSPINC.com/Dreamersi.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #dreamersi #email #emailhosting #marketing #marketingdigital #marketingtips #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webhosting #website #websites

What’s New Newsletter Vol. 275 “The Power of Custom Web Development Solutions”

6月

6日

A strong online presence is vital for businesses today, but the idea of a new website can raise concerns of repetitive templates, limited functionality, and a final product that doesn’t quite capture an entrepreneur’s unique vision. That’s where custom web development comes in, making it a game-changer for small businesses looking to truly stand out.

How custom web empowers small businesses:

Reflect your brand identity: With a distinctive design, your website becomes a superior extension of your brand. Custom development also tailors your site’s user experience, which will resonate better with your target audience.
Precise functionality: Generic web builders, while affordable and convenient, lack the ability to build custom features like booking systems, CRM integrations, and custom content management systems. With custom development, streamline operations and enhance customer engagement.
Scalability: Custom development lets you add new features, adjust for increased traffic, and expand services as your website evolves without rebuilding it from scratch.
Better SEO Performance: From the beginning, developers can build your custom site with the best search engine optimization (SEO) practices in mind, giving you a stronger foundation for higher rankings and organic traffic.

Our custom web development approach is deeply rooted in understanding your business’s unique requirements. Our process starts with listening to determine what your goals, target audience, and specific challenges are. With your new website, we aim to support your business objectives. Get started by going to PSPINC.com/development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #mobile #pspinc #seo #smallbusiness #softwaredevelopment #tech #technology #web #webdesign #webdevelopment #website #websites

Logo Design Process: AOA Bookkeeping

6月

5日

Designing a logo is more than just creating a pretty symbol — it’s about crafting a visual identity that captures the essence of a brand. The first step is getting to know the client. For every brand design client, we conduct a discovery session to understand their business, values, target audience, and goals.

We create multiple logo concepts based on the insights we gather in the discovery session. This stage explores different directions and visual ideas that align with the brand’s identity.

For AOA Bookkeeping, we decided that blue was the preferred color choice due to its association with trust and dependability, while being open to greens or teals. We also discovered that the client preferred a more minimalist design for the logo, but was also potentially interested in something with a bit of elegance.

We created a number of logo concepts based on these parameters and then delivered them to the client for review.

The client then reviews the concepts and provides feedback. In this case, the client really enjoyed the abstract double helix concept, but was concerned that people may read the monogram as “AOV” instead of “AOA”. So, she asked if we could alter the logo to more clearly signify “AOA” while keeping it abstract.

We provided several revised options to the client based on that feedback. Ultimately, we delivered the perfect logo for the client’s needs, and they were thrilled with the new branding. Once they approved the final design, we prepared it into all the necessary file types so they could use it appropriately across digital and print media alike.

Creating a logo is a collaborative journey — one that blends strategy, creativity, and communication to bring a brand to life visually. If you're ready to take your brand to the next level with a professional logo, contact us about our branding services. To see AOA Bookkeeping's new branding in action, head over to their website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branddesign #branding #business #businesstips #businesstools #design #designservices #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 274 “Why Quality Content Reigns Supreme in B2B”

5月

30日

Businesses, especially those in the B2B (business-to-business) space, must engage, inform, and convert their target audience to truly thrive today. That’s why creating high-quality content is vital. Although it’s often overlooked, it’s actually an invisible powerhouse; when done right, it significantly drives real business outcomes with strategically crafted content.

High-quality engaging content serves multiple critical functions, including:

Establishing authority and trust: Well-researched, insightful content positions your business as a credible source, which is essential for building long-term B2B relationships.
Improving search engine visibility: Strategically-placed keywords throughout your website significantly improve your search engine rankings, making it easier for potential clients to find you.
Attracting the right audience: Content tailored to your customers’ specific needs and pain points ensures you’re reaching the right decision-makers who are genuinely interested in your offerings.
Driving higher conversions: Compelling content guides potential clients through the sales funnel, nurturing leads, and ultimately driving higher conversion rates.
Amplifying reach and engagement: Quality content becomes easily shareable, extending your brand’s reach and fostering a deeper engagement with your audience.

With years of experience helping small businesses thrive online, convert your website visitors into customers with our help! Our team has the experience and expertise you need to achieve higher conversion rates at an affordable price. Get started by signing up with one of our content creation packages by going to PSPINC.com/content-creation.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #content #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #wordpress

PSPINC Official Company Blog

フリースペース

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

The Small Business Guide to Effortless Social Media