Celebrating Independence Day with a Long Weekend

7月

6日

Today is Friday, but since yesterday was Independence Day, a holiday, taking today off would result in a four-day weekend. Although I am at the office, some of our staff are taking advantage of this opportunity to enjoy a longer break. I have no issue with that. For those who have made the effort to come in today, I brought donuts from Krispy Kreme to the office as a small token of appreciation.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

4th of July

7月

5日

HAPPY 4th of JULY

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Embracing Our Roots: The Journey from Double-Byte Specialists to Modern-Day Innovators

7月

4日

Embracing Our Roots: The Journey from Double-Byte Specialists to Modern-Day Innovators

Back in the 90s, PSPINC was widely recognized for our expertise as double-byte specialists. Our core mission was to create and assist in the development of Japanese language and culturally localized software. This foundation, deeply rooted in understanding and catering to the nuances of the Japanese market, set us apart in the industry.

The Origins: Double-Byte Specialization

During the early days of computing, handling double-byte character sets was a significant challenge. Languages such as Japanese, which use complex characters, required specialized knowledge and technical skill to ensure proper display and functionality in software applications. PSPINC excelled in this area, providing solutions that enabled US companies to seamlessly enter and thrive in the Japanese market. Our focus on linguistic and cultural localization helped bridge the gap between different markets, fostering better communication and business opportunities.

Transition to the Internet Age

As technology evolved and the internet became a dominant force, the landscape of software development transformed dramatically. The emphasis shifted from standalone software applications to web-based solutions. Despite these changes, the core need for cultural and linguistic localization remained relevant. Websites and online services still required adjustments to resonate with Japanese users, ensuring that cultural subtleties and language intricacies were accurately represented.

The Continued Relevance of Cultural Localization

Today, the need for culturally sensitive and linguistically accurate software and websites is as pertinent as ever. While the term "double-byte enablement" might not be as commonly discussed, the principles behind it continue to drive our work. At PSPINC, we remain committed to our roots, leveraging our deep understanding of Japanese culture and language to help businesses succeed in this unique market.

Modern-Day PSPINC: A Unique Expertise

In the current digital age, PSPINC stands out as one of the few companies in the US that specializes in Japanese cultural and linguistic localization. Our experience and dedication to this niche market enable us to provide unparalleled services to our clients. Whether it's developing bilingual websites, offering email marketing solutions like NewsMail, or integrating the latest web technologies, our focus on cultural relevance ensures that our clients can effectively connect with their target audience.

Conclusion: Honoring Our Heritage

As we move forward, we continue to honor our heritage by embracing the principles that have guided us since our inception. By staying true to our mission of bridging cultural and linguistic gaps, we help businesses navigate the complexities of the Japanese market. Our journey from double-byte specialists to modern-day innovators is a testament to our adaptability and unwavering commitment to excellence.

At PSPINC, we are proud of our past and excited for the future. As we embark on new ventures and embrace emerging technologies, we remain dedicated to our core values, ensuring that our clients receive the best possible solutions tailored to their specific needs.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Ken Uchikura Newsletter Vol. 292 Generational Gaps

7月

4日

Generational Gaps

When you look at media consumption behavior, I feel like there are three distinct generations in today’s society. The younger generation primarily obtains information through smartphones, rather than through television or computers. Those in their 30s to early 60s are not as focused on television or smartphones but still rely heavily on computers. As for the elderly, it’s clear that they mostly obtain information through television, rather than smartphones or computers.

Newspapers, like television, are a medium that primarily provides information to the older generation. From this perspective, it seems that the market for television and newspapers is gradually shrinking. However, in Japan, the population proportion of the elderly is higher due to lowering birth rates. As a result, the influence of television and newspapers remains strong compared to countries with a larger young population.

Currently, the Tokyo gubernatorial election is taking place in Japan, with nearly 50 candidates running. However, based on television coverage, it appears that only incumbent Governor Yuriko Koike and Parliament member Renho Saito are running. This gives the impression that the media is steering public perception to suggest that only these two have a chance of winning, which is disappointing. I’m not saying there’s a problem with these two candidates, it is just unfortunate that we don’t hear more about the other candidates.

We have often discussed the importance of websites, but there are limitations when it comes to disseminating information to the elderly. Accessing a website requires digital devices such as computers or smartphones, which are not widely used by the elderly. This issue is particularly pronounced in Japan, compared to other countries, due to its aging population. Therefore, I feel like there is still much room for growth in Japan's digital media promotion activities.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #Dreamersi #EmailHosting #ITSupport #JapanTravel #KenichiUchikura #OnlineMarketing #OptimizeYourWebsite #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

English and Japanese Bilingual Software Development

7月

2日

PSPINC, a software development company based in Washington State, excels in the development and hosting of English-Japanese bilingual websites and web application programs. Leveraging extensive expertise in cross-cultural digital solutions, PSPINC provides tailored services that bridge language barriers, enhancing user experience for diverse audiences. Their proficiency ensures seamless functionality and effective communication in both English and Japanese, making them a leader in bilingual web solutions.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #Dreamersi #EmailHosting #ITSupport #JapanTravel #KenichiUchikura #OnlineMarketing #OptimizeYourWebsite #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Japan Fair 2024

6月

30日

Japan Fair 2024
Saturday, June 29 10am-6pm
Sunday, June 30 10am-5pm
(Pacific Daylight Time)
Meydenbauer Center
11100 NE 6th St, Bellevue, WA 98004

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #Dreamersi #EmailHosting #ITSupport #JapanTravel #KenichiUchikura #OnlineMarketing #OptimizeYourWebsite #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

What is WebP?

6月

29日

What is WebP?

WebP is an image format created by Google. It’s designed to make images smaller in file size without losing much quality, which helps websites load faster.

How Did WebP Come About?

1. Creation: Google introduced WebP in 2010 to improve web performance by reducing image file sizes.
2. Technology: It’s based on the VP8 video codec technology, which Google acquired from a company called On2 Technologies.

Benefits of WebP

1. Smaller Images: WebP images are smaller in size compared to JPEG and PNG, so web pages load faster and use less data.
2. Good Quality: Even though the file sizes are smaller, the image quality remains high.
3. Versatile: WebP supports different types of images, including those with transparency (like PNG) and animations (like GIF).

Overall, WebP helps make websites faster and more efficient by reducing the size of images without sacrificing quality.

PSPINC is currently researching how to implement WebP into our services like Bolguru and WebdeXpress. By incorporating WebP, we aim to reduce image file sizes, enhance loading times, and improve overall web performance for our users.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #Dreamersi #EmailHosting #ITSupport #JapanTravel #KenichiUchikura #OnlineMarketing #OptimizeYourWebsite #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Need Online Shopping Site?

6月

28日

How to Create Your Online Shopping Site with Ease

Are you thinking about creating an online shopping site using tools like ShopSite, Shopify, WooCommerce, or Wix but don't know where to start? You're not alone. Setting up an e-commerce site can seem daunting, but with the right guidance and tools, it can be a smooth and rewarding process. Let us help you set up your online shopping site at an affordable price.

Why Create an Online Shopping Site?

Creating an online store opens up a world of opportunities for your business. Here are some compelling reasons to consider it:

1. Reach a Global Audience: Unlike a physical store, an online store is accessible to anyone with an internet connection, expanding your potential customer base exponentially.
2. Convenience: Customers can browse and shop at any time, increasing the likelihood of sales.
3. Cost-Effective: Running an online store typically incurs fewer costs than maintaining a physical storefront.

Choosing the Right Platform

There are several e-commerce platforms to choose from, each with its unique features and benefits. Here’s a brief overview of some popular options:

- ShopSite: Ideal for small to medium-sized businesses, ShopSite offers user-friendly tools to help you build and manage your online store efficiently.
- Shopify: Known for its versatility and ease of use, Shopify is great for businesses of all sizes and offers a wide range of templates and plugins.
- WooCommerce: This plugin for WordPress is perfect for those who want to leverage the power of the WordPress ecosystem, offering extensive customization options.
- Wix: With its drag-and-drop interface, Wix is suitable for beginners and offers various templates to get you started quickly.

Steps to Set Up Your Online Store

1. Choose Your Platform: Select the platform that best suits your needs and business goals.
2. Register a Domain Name: Pick a domain name that is memorable and relevant to your business.
3. Set Up Hosting: Many e-commerce platforms offer hosting services. Ensure your hosting plan can handle your store’s traffic and transactions.
4. Design Your Store: Use templates or custom designs to create an attractive and user-friendly site.
5. Add Products: Upload high-quality images, descriptions, and prices for your products.
6. Set Up Payment Options: Integrate payment gateways to accept credit cards, PayPal, and other forms of payment.
7. Launch Your Store: Once everything is set up, test your site thoroughly before launching it to the public.

Need Help? We’ve Got You Covered!

At PSPINC, we specialize in helping businesses set up their online shopping sites. Our team of experts will guide you through every step of the process, ensuring your site is optimized for success. We offer our services at an affordable price, so you can focus on what matters most: growing your business.

Visit our website https://www.pspinc.com/ecommerce to learn more and get started today.

Creating an online shopping site doesn't have to be overwhelming. With the right tools and support, you can build a successful online store that attracts customers and drives sales. Let us help you turn your e-commerce vision into reality.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #Dreamersi #EmailHosting #ITSupport #JapanTravel #KenichiUchikura #OnlineMarketing #OptimizeYourWebsite #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Mount Rainier

6月

27日

Mount Rainier

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #Dreamersi #EmailHosting #ITSupport #JapanTravel #KenichiUchikura #OnlineMarketing #OptimizeYourWebsite #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Ken Uchikura Newsletter Vol. 291 Building Effective Websites with Marketing Expertise

6月

27日

Building Effective Websites with Marketing Expertise

When creating a website, many people prioritize visual appeal. Most website creation tools also emphasize beautiful design and visual attractiveness. However, a truly effective website goes beyond mere aesthetics.

Understanding the Purpose of a Website
The purpose of a website is not just to look nice, but to encourage visitors to take specific actions. These objectives include:

Information Provision: Providing detailed information about products or services to answer visitors' questions.
Conversion: Encouraging specific actions like purchasing products, making inquiries, or subscribing to newsletters.
Brand Building: Communicating the image of the company or brand and fostering trust.
SEO Optimization: Improving ranking on search engines to increase traffic from target users.

Creating a Website through a Marketing Perspective
Websites created by marketing professionals focus on the following elements:

User Experience (UX): Ensuring visitors can easily access information by making the site user-friendly. This includes clear navigation and optimized page loading speeds.
Content Strategy: Providing valuable content tailored to the audience. This can include blog posts, videos, infographics, and more.
Data Analysis: Using tools like Google Analytics to analyze visitor behavior and identify areas for site improvement.
SEO (Search Engine Optimization): Conducting keyword research and optimizing content to maximize visibility on search engines.
Responsive Design: Ensuring the website displays properly on various devices such as smartphones and tablets.
Optimized CTAs (Calls to Action): Placing clear buttons and links to prompt visitors to take the next action.

An effective website provides valuable information to visitors and functions as a strategic tool to achieve the company's goals. Such a website can help business growth.

If You Want to Improve Your Website
If your current website is not delivering the expected results, please contact PSPINC. We can leverage our expertise and experience to help you effectively improve your website.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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