Ken Uchikura Newsletter Vol. 181 What to Consider Before Looking at Your Google Ranking

5月

19日

What to Consider Before Looking at Your Google Ranking

Much like before, we still get many spam emails saying, “We will increase your site’s Google ranking”. In general, your site’s Google ranking attracts more website visitors, which means it’ll result in more people coming to your site. This would be like opening your physical store in a busy shopping district opposed to having your store located on the outskirts of town where no one comes. However, is it right to think that a higher Google ranking will lead to an increase in business?

The real question is, is there a direct correlation between a business’s Google ranking and sales? Will the number of customers increase as the ranking goes up? What percentage of users attracted because of your site’s Google ranking are actually interested in your business. Would it be meaningful to attract customers from other countries if your company is physically located in the U.S or Japan? And if you do promote to a specific region, will you be able to attract users that actually need your services?

Before considering the ranking, I think the site itself should be investigated. There’s no point to it if people visiting your site don’t know what your company’s offering. Especially for sites that don’t include videos or audio that. For those sites, users must read the text to figure out what your site’s offering. If, at a glance, customers can’t determine if your site meets their needs or not, they won’t move forward. Instead, they’ll click out and try to find what they’re looking for elsewhere.

When a user visits your site and immediately leaves, the technical term is “bounce”. Even if you’re able to attract many people by improving your Google ranking, it’s meaningless if you have a large bounce rate. Therefore, it’s necessary to make the site easy for users to understand before you consider the ranking. It’s also wrong to think that giving users a large amount of information upfront will keep them interested. If you don’t design your site that’s easily understandable in a short amount of time, improving your Google ranking is meaningless. Big chunks of text is a big turn-off for users, especially since many people surf the web on their mobile phones.

The homepages for our sites, C-Sagaseru(for Japanese users) and Loud Nerds, are designed to specifically present three different options for different purposes. I think this kind of device is necessary to put into account in addition to improving your business site’s Google ranking.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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If you want to promote your online business ...

5月

17日

Photo by George Morina from Pexels
https://www.pexels.com/photo/man-people-woman-desk-4960341/

If you wish to promote your Web and other IT Services, please register at

https://www.loudnerds.com/

Thee is no cost and is one more exposure you will get on the internet.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Afternoon Walk

5月

17日

If you just look at picture ... I don't think I have changed.

After a lunch with company staffs, I walked back to my office to make sure I walk about a mile everyday. It is almost 2:00pm and I am up to 0.9 miles. I think I will walk a mile today. I am ver happy to be able to walk this much. 6 weeks ago, I was not sure if I ever be able to walk again. What a improvement.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Halo

5月

15日

#HALO

I found HELO over my head.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Too Much

5月

14日

This costs about $25.00 (over 3,000yen)

You can have a very good lunch for $8 (1,000 yen) in Japan. If you try to save money, you can have Beef Bowl at Yoshinoya for about $3.50. In Seattle where I live, your lunch is about $15 ... Plus 10% Sales Tax ... Plus 20% Tip ... Now it is $19.50 ... That is more than double the pice of a good lunch in Japan.

You may say people make make less in Japan ... That might be true but the they do eat better than us for less. Everything costs too much in the US especially in the last few months.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Best Teriyaki in Washington in not in Seattle

5月

13日

* all prices include sales tax *

I was there and said hi to Toshi san.

I think Toshi san gave me more !!!

This picture is from the website.

I visited Toshi's Teriyaki and Grill in Mill Creek.
Mr. Kasahara started Toshi's Teriyaki back in 1976. And my daughter went to same schools with his children.
They have the best chicken and beef teriyaki.
It is little far from Seattle but worth the travel.

Also the prices are unbelievable ... the price includes sales tax already.

BTW, all other Toshi's Teriyaki round seattle my have been started by Toshi san, but they are not the same. You really need to goto Mill Creek.

https://toshisgrill.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Last visit with my surgical doctor.

5月

13日

I am all clear from cancer.

I just finished the visit with my surgical doctor who operated on me. He told me there is nothing more I needed from him. I will be following up with my liver doctor to make sure I will not develop any more problem. The surgery was able to remove all my cancer cells and there is no trace anywhere. That is a good news ... I just need to keep it that way.

Next time I see him will be getting a kidney transplant in two years. Because I had cancer, I am on the list but not qualified to receive a kidney for two year from the surgery.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ken Uchikura Newsletter Vol. 180 The Little Changes Add Up

5月

12日

The Little Changes Add Up

After I got sick, had surgery, and recuperated at home, I can’t feel the daily changes. Sometimes, I feel worse than the day before. When that happens, I get concerned about what will happen if they continue as they are. For the first few weeks after leaving the hospital, I couldn’t even get out of bed every day. So, I didn’t know if I was getting any better. After that, I could gradually get out of bed. Then, I could walk with crutches and a walker. However, I still needed to use a wheelchair when I went back to the hospital. It’s been less than a month since I stopped using a wheelchair. I still have cane, but I can now walk without using it and started rehabilitation. So, I think I’ve made better progress.

However, when I think of my recovery day-by-day, I never noticed a huge change. Despite the progress I’ve made since then. If someone saw me a month ago, I’d look much better to them now. I feel the same when thinking about PSPINC. It’s necessary to simultaneously evolve as the times change, but we don’t notice the daily changes. Not when we’re in it. All we can see is where we want our company to be in one or three years. And even then, it can be unpredictable.

It’s easier to evaluate a complete recovery from an illness because it’s clear what the objectives are. For a company, no one can move until the leaders are clear where the company’s going. So, they tend to only evaluate what’s happening now. Through my recovery, I feel I truly understand the importance of goals. By now, I think I’ve recovered about 50% since my surgery. Next, I’ll try my best to reach 80% recovery.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Beautiful but still little chilling Tuesday

5月

11日

It was a beautiful afternoon.
I took a walk at Kelsey Creek Park ... It was still little cold.
I did not make a mile today but I am still sore from last two days.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Monday at The Office

5月

10日

I came to work in the office today.
I managed to walk little over a mile yesterday.
It is another beautiful spring day today.
I will try to walk as much today.

I still have little pain in my stomach but I can mange it without any pain killer.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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