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- Ken Uchikura Newsletter Vol. 197 What is important for a company?
What is important for a company?
For a company to survive today, it must meet several requirements. These are, needless to say, "price," "quality," "service," and "sustainability”. It’d be impossible for companies to exist without considering these factors because of how recent trends have changed.
Price:
No matter how good a product is, it will be difficult to sell it unless the price is reasonable. Occasionally, companies will sell products at extravagant prices, but the price is still an important selling factor.
Quality:
When it comes to quality, customers compare a product’s quality to its price. For a product that is of great quality and expensive, it’s obvious that a customer will happily pay for it as long as it’s something they want and they can afford it. For a product that is also of great quality but cheap price-wise, most consumers will think the price is worth it.
For a product that is both expensive and bad quality-wise, customers will find it irredeemable. Therefore, most customers won’t even consider purchasing it. But if the quality’s bad but the price is relatively cheap, some customers will consider buying it because they may see it as a compromise. Better quality items are always better, but there has to be a balance between quality and price. Assuming that the quality is passable, the next comparison consumers will make is quantity. For example, if a restaurant prices two menu items the same but one has more quantity-wise, customers will perceive it as being better and will be a business advantage for the restaurant.
Service:
This is the third most important factor after price and quality. Many people have been put on hold after calling customer support and having to start over with a different support staff member. On the other hand, when working with a smaller company, a customer may call and be surprised when they get the opportunity to talk to the company owner. Or if you’ve called before, the support person you spoke to before may remember you. I believe that service (support) is an area where small and medium-sized companies, in particular, can make a difference by putting more effort into it. Please give Pacific Software Publishing, Inc. (PSPINC) support a call, even if it's just to chat.
Sustainability:
Today, it’s impossible not to be environmentally conscious when conducting business. Keywords like “organic food”, “recycling”, and “decarbonization” are becoming more and more popular among customers. This shows us that sustainability is an important consideration when they choose a company to purchase from. For example, we here at PSPINC manage our own mail servers, which allows us to manage 600 servers (only about 1.5% of our 40,000 servers). This reduces our company’s overall energy consumption. In this sense, running our storage and programs in the cloud also contributes toward making the company eco-friendlier.
So far, we have discussed the requirements of today's businesses. How does your company measure up in terms of price, quality, service, and sustainability? Please share your company's story with us. We look forward to hearing from you.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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