Newsletter Vol. 54

B2B2B / B2B2C not B2B / B2C

Amazon is a great platform for B2B and B2C … which are businesses selling products to other businesses or consumers. It is not designed to be B2B2B or B2B2C … which are businesses wholesaling to other businesses who then sell to other businesses or consumers. The keyword here is “wholesale”. I may be misinformed but as far as I know the only successful wholesale platform is Alibaba.

So what does it require to be a B2B2B and B2B2C wholesale platform? A wholesale site must be able to help businesses find reps. or business partners, this is key. The site must be heard of for both sellers (OEM/ODM manufacturers) and possible resellers. If you really think about it, it is not possible to make money from wholesale transactions. You really need to make money from the introduction.

Unlike Amazon and other B2B / B2C sites, it must be a networking site for businesses. That is something I would really like to think about and develop. Do you have any comments or suggestions? If you do please let me know.