PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken

フリースペース

Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

ihop -> ihob ???

7月

2日

1 tweet

International house of WHAT?

I am glad it iOS just a temporary ... ipob does not sound good.

---

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers.
It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b."

IHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.

http://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html

#marketing