PSPINC Official Company Blog

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

5月

6日

It’s important to be proactive in business. Rather than waiting for problems to arise, businesses should anticipate them and have a plan in place to solve them. Otherwise, you’ll be left scrambling to fix the problem. And in the process, you may lose customers as a result because they might lose trust in you as a company. To ensure this doesn’t happen, you’ll have to do your research to find potential problems. The best way to accomplish this is by testing everything constantly to make sure your new product and/or service works correctly. It’s exactly why PSPINC has a quality assurance (QA) department. And even if you think it’s great, you should still seek feedback from your employees. Especially because they too represent potential customers.

Additionally, you should test every part of the purchase funnel to identify places that could cause friction. For example, if your payment portal on your website isn’t working properly, customers will likely abandon the process altogether. Instead, they’ll look to your competitors to find a similar product. Today’s customers are smart and hold a lot of influence over the marketplace. If a potential customer tries to buy your product and finds the product problematic or the process too troublesome, they won’t hesitate to tell you. Or worse, they’ll tell others on social media. So, avoid this problem by being proactive before releasing a new product or service.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #customerservice #customersupport #digitalmarketing #entrepreneur #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #qa #qualityassurance #tech #technology #testing #web

What is a Customer Journey?

5月

4日

If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience will lead to not only an increase in sales but also in loyal customers. A customer journey outlines the steps a customer takes when encountering a company, including where they could potentially drop off.

A customer journey typically has five stages: awareness, consideration, acquisition, purchase, and loyalty. The awareness stage consists of how a customer hears about you. This can be through non-digital mediums like word-of-mouth or newspapers. But nowadays they probably found your company somewhere online like through a Google search or on social media. Then, there’s the consideration stage, where customers decide if they want to learn more about your company, your product, and/or your service. If they’re interested, they’ll move forward to the acquisition stage, where they’ll actively explore your company’s content and see how your competition compares.

The Acquisition Stage

a man sitting at a small cafe table with a laptop, notebooks, and phone on the table while the man's holding a to-go coffee cup in one hand and the other hand on his hand

The acquisition stage is arguably the most important step of the journey. At this point, your customer knows who you are, what you’re selling, and how you stack up against your competitors. But whether they purchase or not depends on multiple factors. From the company’s perspective, you want to make sure your brand and what you’re selling is as presentable as possible, the customer’s experience is smooth and simple, and your prices are at the same level as your competitors.

If your products and/or services are too expensive, the customer will just buy them elsewhere. If you’re not the cheapest option, you need to at least tell your customers why. For example, if your product is better because of the material or usability, make sure your customers know that. Because while price is an important factor, many will be willing to pay extra if they think it’s worth it.

Getting Customers to the Purchasing Stage

a woman holding multiple shopping bags while wearing sunglasses and looking at her phone

Once they decide they want to purchase, they enter the purchase stage, hence the name. This could be physically paying for it in a physical store or going through the payment portal on your site. After that is the post-purchase stage. In a brick-and-mortar store, this includes everything the customer encounters after paying. For example, they could see poster ads hung around the store. For digital consumers, this could be a “Your order is placed” page with their order number and details or a follow-up email encouraging customers to follow them on socials and shop from them again.

If your customer is frustrated or overwhelmed at any point in the process, they’ll probably end the journey there. As a business, that’s the last thing you want. You want your customer to go through the entire journey. Actually, what you really want is for customers to come back repeatedly. Beyond that, you want loyal customers to start recommending your products to convert even more people into customers. Or more loyal customers, preferably.

How Loyal Customers Play a Role

a woman holding a bag with a small flower bouquet inside as she leaves a store

For people who are actively loyal to your company to the point of recommending your products, they are what’s called brand evangelists. Regarding the customer journey, repeat customers no longer start from the beginning. Instead, they skip forward to the acquisition stage or straight to purchasing your product.

From a business perspective, it’s important to know how customers interact with your brand. The best way to figure that out is by creating a customer journey. With it, you can identify the steps potential customers make both before and after they purchase from you. Or more importantly, where you need to improve to prevent people from leaving before they get to the purchase stage. After all, you can’t fix a problem if you don’t where to start.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#acquisition #advertising #awareness #branding #business #businesstips #consideration #customerjourney #customers #customerservice #digitalmarketing #google #loyalty #marketing #marketingdigital #purchase #smallbusiness #socialmedia #tech #web

PSPINC What’s New Newsletter Vol. 113 “Dreamersi Customers Earn More”

4月

29日

Did you know that Dreamersi, comes with exclusive access to other PSPINC products? For example, Dreamersi customers also have WebdeXpress and InforMakers at their disposable. And they even get special discounts whenever we discount any of our products or services.

WebdeXpress (WDX) is PSPINC’s intuitive website builder and comes with all sorts of great features. WDX makes it easy for customers to design their website, with the option to use a pre-defined template or fully customize it with HTML and CSS. All it takes is one click to download WDX to get started building your website.

InforMakers is another additional tool that’s available for free for our Dreamersi customers. With it, users can easily create custom online forms. It’s usually priced at $8/month for everyone else, but to thank them for their loyalty, Dreamersi customers get it for free. It’s a great feature for businesses because it can be a way to generate more leads and collect data on their customers.

Dreamersi is our premiere web and email hosting service. We developed and designed it in-house, which means we have full control over the digital environment. That then makes it easier to create custom development for customers looking for website features that aren’t offered by other website builders. So, please consider hosting your website with Dreamersi.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customersupport #dreamersi #hosting #pspinc #pspincwhatsnewnewsletter #seo #smallbusiness #softwaredevelopment #tech #technology #webdesign #webdevelopment #webdexpress #webhosting #website #webtools

What is Augmented Reality (AR)?

4月

27日

We’ve all heard of virtual reality (VR), especially with conversations around the metaverse getting more frequent. But augmented reality (AR) is similar. Rather than immersing people in a fully virtual world, it incorporates objects from the real-world environment and enhances them. By mapping three-dimensional virtual objects into the real world, it blends virtual objects into the real world. It can trigger your other senses like touch, smell, and even taste, but most AR technology augments what you see and what you hear.

Types of AR Devices

someone holding a phone open to the Pokémon GO app

There are two types of AR devices: head-mounted displays and smartphones. The best examples of head-mounted AR devices right now are the Microsoft HoloLens 2 and the Magic Leap 2. Both Microsoft’s Hololens and Magic Leap One allow you to move holograms through touch and grasp while wearing the device on your head. The device itself looks very similar to VR devices, but instead of a full headset, it’s just AR glasses. Unfortunately, it has a similar setback as a VR headset: it’s a bulky device to put on your head. Additionally, people have mixed feelings about wearing AR glasses all day.

AR on smartphones or even a tablet is much simpler as well as cheaper. Almost everyone nowadays has a cell phone, which comes with a built-in camera and access to mobile apps. The biggest successes in AR technology, regarding it being on a smartphone, are the apps, Pokémon GO and the IKEA Place app. With the game Pokémon GO, users can see Pokémon in the real world through their phones when catching them. But despite the app’s major success, most users immediately turned off the AR features for one big reason: it drains your phone’s battery life. The IKEA Place app, however, allows users to see what furniture looks like in their homes. With interior design being a big part of why customers buy furniture, it’s a smart application. With the app, they have a better idea of how the piece of furniture will look in different rooms and it’ll look good with their existing furniture.

The Future of AR

While AR technology’s gotten more popular over the past few years, there is still plenty to be done to improve it. Moving forward, the customer’s experience will evolve when engaging the senses, namely touching, hearing, and seeing will be improved. Especially when it comes to motion gesture technology, which is perhaps the most appealing aspect of AR technology right now. With the glasses, developers are working on widening the user’s view, so it’ll extend it to the rest of their peripheral vision.

While the glasses look futuristic, they’re bulky. The fact that it’s not a fully virtual reality makes customers hesitant when purchasing them. There’s also the added factor that AR glasses aren’t cheap. It’s not currently priced for customers, rather they’re for the military and medical practitioners, who use them for training and surgeries. While Pokémon GO’s use of AR technology leaves much to be desired, using AR on a mobile device has proven to be successful in other industries like retail. So, while AR glasses as a device don’t seem to be gaining any traction among customers, the smartphone application is where AR technology can grow further.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #ar #arglasses #augmentedreality #blog #ikeaplace #metaverse #microsoft #mobile #mobileapp #pokemongo #tech #technology #virtualreality #vr

PSPINC What’s New Newsletter Vol. 112 “DENREI’s New Mobile App”

4月

22日

Last week, we announced that one of our online communities, DENREI, just launched a mobile app! We still have the browser version available, but we’ve created the app specifically to improve users’ experience. With the app, the sign-up and account set-up process is simpler, eliminating the need for an email client. It also comes with some additional features, making it easier to connect and converse with other members.

On the new DENREI app, users can easily send messages to their followers and read other community members’ broadcasts. DENREI was built for users looking to build and connect with unique and exclusive online communities.

For a full breakdown of some of the amazing features with DENREI’s new mobile app, please check out our announcement blog post.

So, download the free DENREI app today! Only available in the U.S on iOS.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #blog #business #community #denrei #email #ios #mobile #mobileapp #online #onlinecommunity #pspinc #pspincwhatsnewnewsletter #tech #technology #web #webdevelopment

DENREI – App Now Live!

4月

15日

We’re excited to share with you that our online community platform, DENREI, now has an app available to download for free in the app store for U.S users! We still have the desktop version available, but we specifically developed the app to improve usability for the user. With the app, users will no longer have to configure an email client. Instead, it’s already built into the app, making account set-up easier.

What is DENREI?

DENREI is our all-new social platform that uses email to leverage conversations with others, which offers the security and privacy that other platforms may not offer. The name, “denrei”, comes from the Japanese word for messenger. Using the power of email, DENREI allows users to build their own unique online communities and connect with like-minded users on your favorite topics.

What can you do with DENREI?

A Man Sitting Wearing Eyeglasses while Using His Mobile Phone

After signing up and verifying your email, you can start setting up your profile. All that’s needed is your name, language, a unique username, and some information about what kinds of content you’ll be broadcasting. There’s even an option to moderate your new followers by requiring your approval before allowing others to follow you. After that, you can:

• Compose messages to send out as broadcasts to your followers.

• Attach photos and documents to your broadcasts to provide additional forms of media to your followers.

• Search the DENREI community listing to find members that share your interests.

• Receive content from members you follow in your inbox.

• Review, reply, favorite, move, and delete messages within your inbox.

• Manage, organize, and archive your messages by creating sub-folders.

• Disable replies if you choose to use DENREI to share news rather than conversing.

How much does DENREI cost?

someone opening up their wallet and starting to pull out a five dollar bill

Absolutely nothing. DENREI, as well as its new mobile app, is completely free to use and download.

Benefits of using DENREI

a group of people in an office space talking, with two of them holding tablets

• Reliable message delivery: DENREI messages will always deliver to your members unlike traditional email, where content can get flagged as spam or leave things undelivered.

• Exclusivity: only DENREI members can send and receive messages from other DENREI members.

• Community: grow your personal and/or professional network by connecting with other members.

• Connection: discover new online communities to find other members whose interests align with your own.

So, download the free DENREI app today! Only available in the U.S. on iOS.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #app #apple #blog #business #community #denrei #email #ios #mobile #mobileapp #online #onlinecommunity #pspinc #tech #technology #web #webdevelopment

PSPINC What’s New Newsletter Vol. 111 “10% Off All YourHost Plans”

4月

15日

YourHost is PSPINC’s hosting service that uses award-winning ShopSite tools to create easy and reliable e-commerce sites. This month, we’re running a promotion for customers to get 10% off on all our ShopSite plans.

Our YourHost page on the website now shows the discounted prices for each of our three plans and it will stay that way until the promotion ends at the end of the month. To get this deal, choose choose one of our three plans (Starter, Manager, or Pro) on the YourHost site. Then, enter the promo code, “SHOPSPRING10”, at checkout.

This promo code will only work until the end of this month, so get this deal while you can. For additional help on getting everything set up, we have an amazing support team who is always ready for your call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #customersupport #ecommerce #hosting #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdevelopment #webhosting #websitebuilder #webtools #yourhost

PSPINC What’s New Newsletter Vol. 110 “Online Communities”

4月

8日

Before the internet, people made connections, both personal and professional, by meeting them in person. Now, everyone’s online. It’s hard not to be. Having an online profile on a social networking site can say a lot about you. On platforms like LinkedIn, it shows people how you want to present yourself to your work peers and/or prospective employers. But more than that, it’s a space where users can meet and find like-minded people. It’s why PSPINC’s created multiple, all of which are free to use. And now we have so many that we’ve created a unique portal page to showcase all of them.

Some are more dedicated to our Japanese audience like Japanese Online, where users can learn Japanese as well as the culture. There’s also San Diego Town and Los Angeles Town, each devoted to the Japanese residents and visitors of those cities. But we’re very excited about our newer up-and-coming communities. Loud Nerds is a place specifically created for tech professionals to showcase their work and network with others. Currently, we’re developing an app for DENREI our email-based platform, where users can create exclusive online communities of their own. All our online communities are unique in their own ways and we’re proud of the communities we’ve built on each one.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #community #denrei #japaneseonline #losangelestown #loudnerds #newsletter #onlinecommunities #onlinecommunity #pspinc #pspincwhatsnewnewsletter #sandiegotown #tech #technology #webdeveloper #webdevelopment #website

Is Traditional Advertising Still Relevant?

4月

6日

With most of today’s marketing focused on digital efforts, it begs the question, is traditional advertising still relevant? The short answer is yes. Social media and Google Ads have become standard in marketing practices nowadays. And every year, marketers continue learning and adapting to all the intricacies and trends each digital platform has to offer. But there’s still something to be said about traditional avenues, which generally refers to mediums like print ads, TV commercials, billboards, and radio spots.

While many businesses largely write off the prospect of print ads, billboards, and radio spots, it’s a beneficial effort for smaller businesses. For local businesses, marketers focus more on getting customers inside their store, signing up for their service, and buying their products. To do that, they need a more direct approach by emphasizing the store location that runs for a shorter amount of time. Print ads in newspapers and/or magazines, billboards placed around town, and spots on local radio stations are great ways to do that. Especially if they’re trying to target an older audience. And the same can be said with direct mail marketing.

TV Commercials

a family sitting on the couch together with the dad holding a tv remote

As for TV commercials, they’re still largely effective. Despite the growing popularity of streaming platforms, TV commercials are still very relevant. Most streaming platforms even offer a free plan, which comes with ads. Examples include but are not limited to Hulu, Peacock, YouTube TV, Tubi, and more. But the same would still be true, even without these free plans. TV is still the best way to increase brand awareness as it can effectively get your product, service, and/or company in front of a mass audience.

There are also times when TV viewership is higher than ever. Holiday specials bring in a sizeable audience, but the annual Super Bowl is the first big event that comes to mind. While sports TV can generally bring in a male-dominated audience, the Super Bowl is a unique opportunity to rope women into the mix as well. And it’s not just because of the halftime show. Super Bowl commercials have become just as popular as the game. They’re not only watched by millions of people but also talked about. Not just through word-of-mouth but on social media as well. From the last Super Bowl, commercials cost an average of $7 million per ad for 30 seconds of airtime. As expensive as that is, it’s worth the effort if you can afford it. In return, you’re not just getting the ad revenue, you’re also getting a guaranteed audience of about 100 million viewers.

Marketing today includes a lot of digital avenues, namely posting on social media and advertising on Google. With everyone already online, it just makes sense. But traditional advertising is still relevant for businesses that know how to use it to their advantage. For smaller, more affordable efforts, print ads, billboards, and radio efforts are a great way to reach local audiences. But for bigger brands who can afford to pay more for a TV commercial, it can be worthwhile.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ads #advertising #business #businesstips #commercials #digitalmarketing #directmail #googleads #local #magazines #marketing #marketingdigital #newspapers #radio #smallbusinesses #socialmedia #superbowl #tech #traditionaladvertising #tv #tvcommercials

PSPINC What’s New Newsletter Vol. 109 “Internet Explorer is Coming to an End”

4月

1日

Last year, Microsoft announced they were favoring Microsoft Edge by retiring Internet Explorer after 25 years. The first version, known as Internet Explorer 1.0 was introduced in 1995 alongside Windows 95. However, it didn’t gain much traction because many users preferred using their competitors’ browsers, namely Netscape, Mosaic, Lynx, and/or Opera. In fact, it didn’t become widely popular until Microsoft’s third iteration of Internet Explorer, which came out almost a year later in 1996. While Netscape was a worthy competitor, Internet Explorer ended up winning in the end for one very big reason: it was free, whereas users had to pay for Netscape.

The latest version of Internet Explorer is from 2013, which Microsoft released in 2013 and is the final version of the browser. After that, the company turned its attention to developing a new web browser, Microsoft Edge. And since then, Microsoft has been trying to get users to leave the Internet Explorer browser behind, guiding them towards Microsoft Edge instead. On June 15th, 2022, certain Microsoft operating systems will no longer support Internet Explorer 11 the latest version of Internet Explorer. Instead, Microsoft Edge will be the alternative moving forward.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #browser #business #businesstools #internetexplorer #lynx #microftedge #microsoft #mosaic #netscape #opera #pspinc #pspincwhatsnewnewsletter #tech #technology #web #webbrowser #webdevelopment #windows10 #windows95

PSPINC Official Company Blog

フリースペース

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

What is a Customer Journey?

The Acquisition Stage

Getting Customers to the Purchasing Stage

How Loyal Customers Play a Role

PSPINC What’s New Newsletter Vol. 113 “Dreamersi Customers Earn More”

What is Augmented Reality (AR)?

Types of AR Devices

The Future of AR

PSPINC What’s New Newsletter Vol. 112 “DENREI’s New Mobile App”

DENREI – App Now Live!

What is DENREI?

What can you do with DENREI?

How much does DENREI cost?

Benefits of using DENREI

PSPINC What’s New Newsletter Vol. 111 “10% Off All YourHost Plans”

PSPINC What’s New Newsletter Vol. 110 “Online Communities”

Is Traditional Advertising Still Relevant?

TV Commercials

PSPINC What’s New Newsletter Vol. 109 “Internet Explorer is Coming to an End”

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The Acquisition Stage

Getting Customers to the Purchasing Stage

How Loyal Customers Play a Role

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Types of AR Devices

The Future of AR

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What is DENREI?

What can you do with DENREI?

How much does DENREI cost?

Benefits of using DENREI

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