PSPINC Official Company Blog

PSPINC What's New Newsletter Vol.62 "Advertising"

5月

7日

Vol.62

Recently, advertising using media outlets such as newspapers, television, radio, magazines, and direct mail has been losing popularity. I've heard that the circulation of print media, such as newspapers and magazines, in particular, is decreasing by more than 10% every year, and I agree with this. Also, the media (known as the press) are seeing a decline in viewership. I believe this is because these legacy media outlets are being replaced by the Internet.

When you spend your advertising money now, which area do you consider advertising in? I doubt there is anyone today who doesn't think of the Internet when asked this question. So, if you think of the Internet as a medium for advertising, what kind of sites do you advertise on?

One of the first that comes to mind is Google. A lot of Internet traffic comes from search results within search engines. So advertising with search sites like Google is effective, but the problem is that it is expensive and not easy to manage. It would be better if you could manage your ads and control the "when", "where", "who", "what", and "how much", but this is not easy. In this sense, advertising within search engines is currently being done by companies with large capital, who are spending a lot of time and money.

Everyone wants to advertise effectively. Nowadays, when we talk about advertising, we are talking about Internet advertising. It is not easy to have the necessary knowledge to effectively advertise on the Internet. In many cases, it is a lot of trial and error. However, for businesses, advertising is a necessity. So I think it's important now to try out advertising even with a small budget.

If you think that advertising on legacy media is a waste of money, you can try Internet advertising on a small scale. And if you find an effective online ad, you can continue to advertise by expanding it. In my company, we are also accumulating know-how by trying PR activities on websites such as Google and Facebook. If you have any questions, please feel free to contact us. We will be happy to share information with you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertisement #marketing

PSPINC What's New Newsletter Vol.59 "So you posted a blog, now what"

4月

16日

Vol. 59

There are times when blogging is a stand-alone activity. However, when you use blogging as part of your marketing efforts, the goal is to distribute information and direct customers to your website. Which is just like many other social media platforms such as Facebook, LinkedIn, Twitter, YouTube, etc. Induction may be a difficult word to understand, but it simply means that the goal is to get people to come to your website, online store page, etc.

The content you write for your blog must make the readers of that blog want to know more information. Even if you write an interesting blog, it is meaningless if the website it leads to is not interesting. Think of blogs and social media as the entrance, the front door, to your website.

Once your blog is complete and you are writing regularly, make sure that your home page has a good amount of complete content. The best way to check is to see how long the visitors stay on your website. It is important to make sure that the customers who have come to your website do not leave immediately.

After blogs and social media, the next step is the website. These are the customers who have come all this way, so it is important to think about what they are looking for and whether or not you can provide it on your website.

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#blog #marketing #newsletter #pspinc

PSPinc What’s New Newsletter Vol. 51 "Restaurants Are Back"

2月

19日

Vol. 51

The industries that have been hit the hardest by the spread of the coronavirus are travel and restaurants. Now that the vaccine is being administered, the number of newly infected people seems to be decreasing a bit. Under such circumstances, travel and restaurant industries are showing some signs of recovery. To support these industries, Pacific Software Publishing, Inc. is launching the Restaurants are Back campaign.

Restaurants are Back is an effort to provide PSPinc developed products to restaurant operators free of charge. PSPinc has been purchasing take-out lunches from local restaurants every day since March of last year for staff coming to the office. We hope to be able to help many more restaurants with this campaign.

If you have a service that you would like to offer, we would be happy to introduce it on our campaign website. For more information, please visit Restaurants Are Back.

https://restaurantsareback.com

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#RestaurantsAreBack #imamenu #marketing #newsmail #pspinc #webdexpress

Announcement: NewsMAIL Social Media Icon Update

2月

10日

Sample newsletter template with updated SNS icons ↓

Dear valued customer,

Thank you for choosing NewsMAIL email broadcasting services by Pacific Software Publishing, Inc.

We will update NewsMAIL services with the following changes:

- Support more social media links to YouTube, Instagram, Pinterest, Yelp, Foursquare and Ameba
- Update the look of all SNS icons

Please note that there will be no downtime for NewsMAIL services during this update.
If you have saved newsletters with previously set social media links, only the icons will be updated and the links will remain the same when broadcasting.

The release schedule is as follows:

* USA Pacific Standard Time
- Feb 10th (Wed) 9:30am-10:00am

* Japan Time
- Feb 11th (Thu) 2:30am-3:00am

PSPinc provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Create a contact-less digital restaurant menu for your customers with ImaMenu

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#marketing #newsmail #pspinc #sns #update

There is not problem that is too small.

1月

3日

Thank you for being our customer!!!

We proud ourselves to be the best service company for our customers. There is no problem that is too small. If you have a problem or question, please contact us.

#PSPinc #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #valueproposition

Wordpress Web Hosting by PSPinc

12月

24日

Did you know you can order our 10GB Wordpress Hosting with 3 Databases for only $99 per year. That includes .COM or .NET domain for one year as well.

https://www.dreamersi.com

#blog #businesstips #com #databases #domain #ennews #marketing #net #opinionstand #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webdev #webdevelopment #webhosting #websitedevelopment #wordpress #wordpresshosting

5 Questions to Assess your Website's Quality

12月

19日

image source: pexels.com

When was the last time you updated your homepage? December is a great month to review your website, making sure the content and the copyright year are up to date.

Consider the following questions when reviewing your website, particularly your homepage:

1) Is the copyright year up to date in your footer?
2) When was the last time you updated any content?
3) Are your products/services still relevant today?
4) Can you adequately view your website on your phone?
5) Do you have SSL installed (does a lock icon show up on the browser address bar for your homepage URL)?

If any or all of the above does not make sense, you should have a professional check over your website. PSP has a dedicated team who can evaluate your business website and give you feedback and guidance about any updates and upgrades it needs.

Do you know how many visitors land on your site? Our professional staff can also set you up with Google Analytics, a web traffic tool, as well as give you some training on how to read your important statistics. Analytics allows you to set and measure goals for your homepage in 2020.

Get a fresh start in the New Year. Contact us at PSP (800-232-3989) with your questions and to seek professional web development and online marketing advice.

#Blog #BusinessTips #BusinessWebsite #ENnews #Marketing #PSPinc #SmallBusiness #Technology #WebDevelopment #WebHosting #WebTools

ClickItAudio New Feature Announcement

11月

26日

Text-to-speech is a technology that synthesizes speech and converts text into spoken audio. Click It Audio is excited to announce the addition of a brand new feature that lets users take advantage of this powerful technology.

Now if you don't want to upload audio, or use your own voice, you can use this powerful feature on your audio embeds.

What are you waiting for? Click It Audio is free-to-use for up to 3 audio embeds. Get started now!

If you would like to know more about ClickItAudio to embed audio to your web pages, business cards, catalogues and brochures, please call us at 1-800-232-3989 or 425-957-0808 or visit https://www.clickitaudio.com

#ClickItAudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Western Foodservice & Hospitality Expo

8月

26日

See us at Western Foodservice & Hospitality Expo at LA Convention Center.
We are displaying Opinion Stand for food industries.

We create tools to help businesses grow online: https://www.pspinc.com

#ENblog #Opinionstand #bloguru #computex2019 #dreamersi #feebackonpilotsbt #japaneseonline #kiroboto #marketing #onlinesales #pompomishere #pompomwashere #postinheaven #pspinc #uchikuraco #valueproposition

4 Marketing Tips That DON’T Work

7月

23日

1. Posting as Frequently as Possible

This is a common marketing tip – “post often and consistently so your followers are constantly seeing your content.” At one point, this was a legitimate marketing tactic that worked for the most part. But now, users and social media platforms are more sophisticated – they promote and engage with QUALITY content, not quantity.

Instead, focus on creating quality content with a purpose and focus less on the quantity of posts.

2. Posting the Same Content Across Platforms

It’s SO easy to link your social media platforms with services like Hootsuite that it seems wrong not to. But, posting the same content on all your platforms can be repetitive and can bore your audience. And many people follow social media platforms for different reasons, so what works for one may not be the right message for another.

Try to think of the types of content that people like to see on each platform and create content to geared toward that audience. For example, users might follow your Twitter for quick updates, so posting long content on Twitter might have a negative effect.

3. Hashtagging Everything

How will users find my content if I don’t #hashtag everything? Yes, hashtags are a great way to organize similar content and find similar posts, but it can also be harmful. Users tend to find content with minimal or no hashtags.

Instead of trying to figure out the perfect hashtags to boost your posts, focus on creating content that answers a question, solves a problem, or brings value to end users. If you create content that is good enough to be shared by users and therefore reaches more people, you know you’re doing it right.

4. Optimizing for SEO

SEO is still very important, and so are long-tail keywords.

But, writing a blog post or creating a new page on your website that is ONLY optimized for SEO is a mistake. Stuffing your text with keywords will only make your content less relevant and ultimately rank lower.

Instead, focus on creating good quality content that again answers a question, solves a problem, or brings value to its readers. Quality content will naturally rank higher on search and social platforms.

#Blog #BusinessTips #ENnews #Marketing #MarketingTips #PSPinc #SEO #SmallBusiness #SocialMedia #Technology