First of all, you need to understand there are basically two types of website and those are (1) design to provide information, products, and service of you and your company and (2) designed to provide information, products, and services of others. For instance, your company website and most other company websites including Apple, Microsoft, IBM are the first type and let's say Google, Rakuten, Yelp, Groupon, YouTube, Facebook, Amazon, eBay, LinkedIn are the second type.
When a website becomes famous, it is always the website that is designed to promote other businesses and not the actual company website. It is very rare to see any one company website become famous. So when you build a website for your company, it should not be your goal to make your website to attract many people. Your company website is designed to provide information to those who need to know your company. Here are some of the most important information about your company.
Corporate Contact Information / Locations
Products and Services
Hours and Days of Operations
Corporate Policies and Responsibilities
Publication Investor Relation
If you want to sell products online, unless you already established brand name like Apple, Microsoft, United Airlines .... it is not a smart idea to develop sales functions on your website. You have better success selling your products working with established online sales organizations like Amazon, eBay, Rakuten and so on. If you want to promote your store, you should be working with Yelp and other organizations and their websites.
But you need to remember, you may promote your business and sales using other sites, that does not mean you do not need a website. You still need your base. Other sites are designed to do specific functions such as sales and PR but are not design to replace your website. Your domain, website, and your email should be a base for other websites.
Here are eight answer rom 8 people at my table.
Can you tell which one is mine?
I got it once. It was not fun.
I hope he will not get that again tomorrow heading back to Tokyo.
This site has no function what so ever to read what you have written.
Even the communication between you and server is encrypted.
So write anything you want.
I had no idea.
NEW BUSINESS OPPORTUNITIES
How do you come up with a new business, new product or new service? Sometimes I come up with them while I am sleeping, driving, eating, talking, even using the bathroom…. They usually sound like great ideas when I thought about them. Then I look them up later and say to myself “What was I thinking.” But once in a while you still think an idea is great. I write them up in an email and send it to myself. The current list contains 80 lines and about half of them are crossed out as impossible.
They key is to make something quick and cheap so other people will get the basic idea. We call this quick prototyping. If the idea is so big you need funding, you may have to scale down the project or find Powerpoint investors. I am sure there are people who invest in a product based on Powerpoint but I have never tried to raise money using Powerpoint. I am not discouraging you to do this, but I just want to control things by myself.
You've heard of the saying “The grass is always greener on the other side”, haven’t you? When you read this newsletter you might think 'Ken must have an easy job and not worry about anything'. The company is making money and he is playing golf all the time. That is far from my real life. First of all, I have played golf only once this year. Okay, this may be due to the fact the golf course is closed due to the snow. Not having any problems is something I wish for every day. As a matter of fact, it is super rare that I don’t have something that needs my attention.
So, I have plenty of things that I need to do. But those things do not stop me from thinking about new business opportunities and products. If I don’t think about something new, I go crazy. That is the reason why I would really like to meet you and hear what you think. You are in a different business so chances are you have thought of something different. I would really like to know. Can we explore some new business opportunities together? That is the base of my message.
I met Kim-Fu from my last newsletter. He is with a company called SPF.IO. The company has a very interesting technology and business model. I do not know what I or PSPinc can do. But we will find out. I really love meeting people.
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Do not trust the company does not use their own services.