PSPINC CEO Kenichi Uchikura's Blog

Celebrating 30 Years

7月

23日

Thank you all for coming and celebrate 30th Anniversary with us last night.

#pspinc #pspinc30 #valueproposition

Not Just Another Hosting Company

7月

21日

I created Pacific Software Publishing, Inc. in July 1987. That was 30 years ago. I started Web & Email Hosting service back in 1996. We were one of the first to start Web & Email, Domain hosting service.

Are we now one of the many hosting companies? From the surface it may appears to be same but there are some differences. Before we are hosting company, we are software development company. That means, the software that we use to provide Web & Email Hosting Services are using the software that we developed. From the email server and SPAM filters to the Website Development tools to Shopping cart, we have developed from the scratch.

That is the reason why we can maintain better revenue model. I do not build company to be the same as others. We are real and always different.

#PSPinc #marketing #pspinc30 #pspinc30thanniversary #uchikuraco #valueproposition

Marketing is an Investment

7月

21日

Any money that you spend in the hope of generating income is considered Investment. If you are not receiving more than you spend, it is foolish to keep doing the same thing.

So, is your marketing generating more than what you spend?

If you are, keep doing it. If you are not ... think about alternative.

KIROBOTO is coming.

#Kiroboto #marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Selling Web Development Service to PSPinc

7月

20日

Come on!!!

Do they know what we do? I'm sure they don't.

Dear Ken,

After reviewing Pacific Software Publishing’s website, I was wondering if you have considered a search engine optimization/adwords program, content marketing initiative, or website re-design? My firm, __________, is a _________ based digital marketing agency that works specifically with companies in the IT services industry.

May I set up a brief intro call to discuss some ideas I have for helping Pacific Software Publishing achieve more traffic, more leads, and more sales? Or, if you’d prefer, I’d be happy to send you some more information, including client video testimonials and case study examples of how we have helped some of your peer companies dramatically increase their online presence.

Thanks and I look forward to your reply.

#marketing #pspinc #pspinc30 #valueproposition

Importance of Localization

7月

19日

Japanese Seaweed and Salt Potato Chips

When you sell your products to over seas, you need to make you product to adopt to their culture. One bad example of that is American Auto in Japan. In Japan, people drive on the left side of the street. So the car naturally have steering wheel on the right hand side of the car. Well, until recently American cars never change the left hand steering wheel to the right ... Although those American cars are sold in the UK and Australia with right hand steering wheels.

It is called localization. In addition to the translation of the documentation, you really need to understand the culture and make your products adopt to that.

#marketing #pspinc #pspinc30 #pspinc30thanniversary #valueproposition

PSPinc 30th Anniversary

7月

17日

This week, PSPinc is celebrating its 30th anniversary.

#PSPinc30 #pspinc #valueproposition

PSPinc 30th Anniversary

7月

15日

Thank you icom America for a great gift.

http://www.icomamerica.com/en/

#pspinc #pspinc30 #valueproposition

Double Edge Sword ... Consequence of Negative Campaign

7月

14日

The result of the genitive campaign is not usually great. Look at Hillary Clinton's campaign during 2016 election. Here is the another example of Negative campaign. Well, it works both ways. I do not like to purchase any products that is promoted using scare tactics or saying anything negative about their competitors. I also I will not buy anything from the company that counterattack. Just acknowledge the attacking campaign and ignore it or take legal actions.

http://try.harrys.com/lp-welcome-back-k

#marketing #valueproposition

High-Tech Startups with Low Tech Marketing

7月

14日

Interesting Marketing Technique ...

http://www.rover.com

#marketing #pspinc30 #valueproposition

Keep on moving !!!

7月

13日

Albert Einstein said ... Insanity is doing the same thing over and over again and expecting different results.

Well, in this fast moving age, keep doing the same thing may be same as going backwards. You must try to go forward ... Just adopting or keeping up the pace with environment is a full time job.

http://www.pspinc.com
http://www.uchikura.co

#pspinc #uchikuraco #valueproposition