PSPINC CEO Kenichi Uchikura's Blog

Company Photo

8月

1日

HQ Building

R&D Building

Both Building

I took a picture of the company this weekend.
We had our pavement redone this weekend. So I get to take photos of the company without any car. That is very rare.

#pspinc #pspinc30

ATTITUDE

8月

1日

THNIK YOU CAN,
THINK YOU CAN'T;
EITHER WAY,
YOU'LL BE RIGHT.

#pspinc #pspinc30 #valueproposition

Old English Style Calligraphy

7月

29日

This is done by Tim Girvin ... If you know who he is, you will be impressed.
Thank you, Tim.

In case you don't know him, here is the URL for his company.
https://www.girvin.com

#marketing #pspinc #pspinc30 #valueproposition

Thank you for flowers !!!

7月

26日

Entire office smells good.

#pspinc #pspinc30 #valueproposition

30th Anniversary Gift

7月

25日

This is so great. Thank you.

#pspinc #pspinc30 #pspinc30thanniversary #valueproposition

Celebrating 30 Years

7月

23日

Thank you all for coming and celebrate 30th Anniversary with us last night.

#pspinc #pspinc30 #valueproposition

Not Just Another Hosting Company

7月

21日

I created Pacific Software Publishing, Inc. in July 1987. That was 30 years ago. I started Web & Email Hosting service back in 1996. We were one of the first to start Web & Email, Domain hosting service.

Are we now one of the many hosting companies? From the surface it may appears to be same but there are some differences. Before we are hosting company, we are software development company. That means, the software that we use to provide Web & Email Hosting Services are using the software that we developed. From the email server and SPAM filters to the Website Development tools to Shopping cart, we have developed from the scratch.

That is the reason why we can maintain better revenue model. I do not build company to be the same as others. We are real and always different.

#PSPinc #marketing #pspinc30 #pspinc30thanniversary #uchikuraco #valueproposition

Marketing is an Investment

7月

21日

Any money that you spend in the hope of generating income is considered Investment. If you are not receiving more than you spend, it is foolish to keep doing the same thing.

So, is your marketing generating more than what you spend?

If you are, keep doing it. If you are not ... think about alternative.

KIROBOTO is coming.

#Kiroboto #marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Selling Web Development Service to PSPinc

7月

20日

Come on!!!

Do they know what we do? I'm sure they don't.

Dear Ken,

After reviewing Pacific Software Publishing’s website, I was wondering if you have considered a search engine optimization/adwords program, content marketing initiative, or website re-design? My firm, __________, is a _________ based digital marketing agency that works specifically with companies in the IT services industry.

May I set up a brief intro call to discuss some ideas I have for helping Pacific Software Publishing achieve more traffic, more leads, and more sales? Or, if you’d prefer, I’d be happy to send you some more information, including client video testimonials and case study examples of how we have helped some of your peer companies dramatically increase their online presence.

Thanks and I look forward to your reply.

#marketing #pspinc #pspinc30 #valueproposition

Importance of Localization

7月

19日

Japanese Seaweed and Salt Potato Chips

When you sell your products to over seas, you need to make you product to adopt to their culture. One bad example of that is American Auto in Japan. In Japan, people drive on the left side of the street. So the car naturally have steering wheel on the right hand side of the car. Well, until recently American cars never change the left hand steering wheel to the right ... Although those American cars are sold in the UK and Australia with right hand steering wheels.

It is called localization. In addition to the translation of the documentation, you really need to understand the culture and make your products adopt to that.

#marketing #pspinc #pspinc30 #pspinc30thanniversary #valueproposition