Ken Uchikura Newsletter Vol. 278 What is Digital Marketing?

3月

28日

What is Digital Marketing?

Creating a website alone doesn't amount to digital marketing. In digital marketing, it's crucial to understand how to spread the word about your website. Let's summarize exactly what digital marketing work entails.

1. Website design and development

Designers and developers focus on aspects like the website's layout, user interface (UI), user experience (UX), responsiveness (mobile compatibility), and overall functionality when creating and maintaining websites.
Effective web design and development ensure that the website is visually appealing, easy to use, loads quickly, and provides a positive experience for users.

2. Content creation

Content marketers write content for websites, blogs, social media, email marketing, etc.
A goal with content writing is to engage your audience, communicate information clearly, and prompt action.
This includes blog posts, articles, product descriptions, landing page content, email newsletters, and various other types of content.

3. Digital Marketing

Marketers employ various online marketing tactics to promote products and services to reach target audiences.
Some strategies include search engine marketing (SEM), social media marketing, affiliate marketing, and influencer marketing.
The objectives of digital marketing are to increase brand awareness, drive traffic, generate leads, and ultimately boost sales and revenue.

4. Search Engine Optimization (SEO)

Marketers optimize websites to enhance visibility and ranking on search engine results pages (SERP).
This involves optimizing public-facing features like content, meta tags, and URLs, as well as behind-the-scenes features, like backlinks and social signals.
SEO aims to increase organic traffic from search engines and enhance the authority and credibility of the website.

5. Graphical Design

Designers produce visual content like logos, infographics, banners, and advertisements.
Effective graphic design strengthens brand identity, attracts attention, conveys messages visually, and maintains a unified brand image across platforms.

6. Social Media Management

Marketers create, schedule, post, and monitor social media content on platforms like Facebook, Instagram, X (previously Twitter), and LinkedIn.
Activities include participating in community posts, responding to comments and messages, running paid advertising campaigns, and analyzing performance metrics for optimization.

7. Customer Relationship Management (CRM)

Marketers software tools to manage interactions and relationships with customers and prospects.
This involves storing customer data, tracking interactions, managing leads and sales pipelines, and implementing strategies to enhance customer retention and loyalty.

8. Content Writing

Content writing is integral to all aspects of online marketing, and it ensures that content is of high quality and relevance.
Content writers tailor written cotton to their clients' target audience while optimizing it for search engines (SEO) and aligning it with the brand's message and objectives.

These all make up online marketing. Please assess your efforts to ensure that your web pages effectively serve your business objectives.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Do you have WordPress based website? If so please take a look.

3月

27日

Did you know that PSPINC offers specialized hosting services tailored for WordPress websites on Dreamersi.com? Moving your website created with WordPress to PSPINC's hosting service can provide the following benefits:

1. Automatic Updates: Your WordPress website will receive automatic updates to the latest version, enhancing security and stability.
2. Migration Support: PSPINC assists with the migration process, saving you the hassle of transferring your site yourself.
3. SSL Setup Included: Basic pricing includes SSL and other security configurations.
4. Cost Savings: Overall hosting fees are typically reduced compared to other providers.
5. 24/7 Monitoring: Your site will be monitored round-the-clock, ensuring uptime reliability.
6. Automated Backups: Regular backups are performed automatically, allowing for easy restoration in case of issues.
7. WordPress Expert Support: Access to WordPress specialists for assistance whenever needed.
8. Generous Storage Space: PSPINC provides a minimum of 20GB of storage space for your website.

These benefits result in improved security, stability, and performance for your website while reducing operational costs. If you have a WordPress website, consider reaching out to PSPINC for more information. We look forward to hearing from you soon!

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Web Hosting Storage Limit has Doubled with no additional charge.

3月

26日

Get more storage space with Dreamersi web and email hosting! Last week, we increased our hosting storage space so now, our email hosting plan has 10GB and our web and email hosting plan has 20GB of storage space! Get started: https://pspinc.com/dreamersi

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Los Angles Trip

3月

26日

I was booking my trip to Los Angeles in May using Chase Travel. I booked my flight and rental car through the platform. However, after completing the purchase, I realized that I was not flying to LAX but to Ontario International Airport. Unfortunately, my rental car pickup was still scheduled for LAX. I had to cancel the rental car reservation just minutes after making it. What a hassle!

I wish the travel site had recognized that I was flying to Ontario and suggested a rental car pickup location accordingly. Nevertheless, I must commend the Chase Travel team for being extremely helpful in resolving this issue.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Inflation

3月

26日

In 2016 (8 years ago), the minimum wage for Washington State was $9.47. Effective January 1, 2024, the state of Washington's minimum wage increased to $16.28 per hour.

This marks a 72% increase over the span of 8 years. It's debatable whether inflation caused the wage increase or if the wage increase led to inflation. Are you happy with 72% increase or were you better off 8 years ago. However, it's worth noting that simply raising minimum wages doesn't solve poverty.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

THERE ARE TWO TYPES OF PEOPLE

3月

26日

THERE ARE TWO TYPES OF PEOPLE
WHO WILL TELL YOU THAT YOU
CANNOT MAKE A DIFFERENCE IN THIS
WORLD: THOSE WHO ARE AFRAID TO
TRY AND THOSE WHO ARE AFRAID
YOU WILL SUCCEED.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

ALISE ENGINE IS READY!!!

3月

23日

The ALISE Engine, developed to create matching sites, has been completed. This engine enables the easy creation of matching sites such as "business introductions," "job databases," and "dating platforms." We are currently contemplating what services to develop using this system. If anyone has ideas for a comprehensive matching system, please share them with us.

1. Skill Matching Platform:
- A platform connecting job seekers with employment opportunities that match their skills and interests.
- Providing a platform for freelancers, consultants, and businesses to connect.

2. Education & Learning Matching Platform:
- Matching students with educational institutions or experts that meet their learning needs.
- Offering tailored learning experiences based on learning goals, interests, and schedules.

3. Group Buying Platform:
- A platform where users can collectively purchase specific products or services, often benefiting from group discounts.
- Examples include groceries, electronics, travel packages, etc.

4. Volunteer Matching Platform:
- Connecting individuals interested in volunteering with organizations or projects in need of volunteers.
- Providing opportunities for activities such as environmental conservation, community support, education assistance, etc.

5. Collaborative Project Matching Platform:
- Bringing together individuals with ideas or expertise to collaborate on projects.
- Used for developing new applications, products, services, etc.

6. Mentorship & Coaching Platform:
- A platform where experienced mentors offer guidance and advice to new talents or entrepreneurs.
- Providing mentorship in areas such as career development, business growth, personal growth, etc.

7. Language & Cultural Exchange Platform:
- Connecting individuals who want to learn a language with native speakers of that language.
- Promoting cross-cultural exchange and language learning.

These ideas could serve as starting points for developing various matching sites using the ALISE engine. Each idea targets different needs and markets, requiring appropriate strategies and features for successful implementation.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Google Ad Managed Professionally

3月

22日

PSPINC will not only handle the setup and management of your Google ads but will do so with a level of professionalism aimed at maximizing your return on investment (ROI). Our team of experienced professionals will meticulously craft your ad copy, ensuring it is compelling and aligned with your brand's message. We will then strategically place your ads across Google's vast network, utilizing advanced targeting options to reach your desired audience effectively.

Furthermore, our ongoing management services go beyond mere placement. We continuously monitor the performance of your ads, analyzing key metrics to gauge effectiveness and identify areas for improvement. Through constant optimization and refinement, we strive to ensure that your advertising budget is utilized efficiently, driving the highest possible ROI for your business.

With PSPINC handling your Google ads, you can rest assured that your online advertising efforts are in capable hands. Our commitment to professionalism and results-driven strategies means that you can focus on running your business, knowing that your advertising campaign is being managed with the utmost care and expertise.

https://www.pspinc.com/marketing

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Ken Uchikura Newsletter Vol. 277 Tipping Culture

3月

21日

Tipping Culture

Why does the United States consider tipping customary? Logically, if we always expect tips, why not increase the price of goods and services to incorporate them? Some business owners may argue that adding the tip makes the price appear higher. Still, I believe including the tip is more conscientious because the customer still ultimately pays the same amount. In the same vein, they also apply the sale tax afterward. I have always believed that retailers should factor the sales tax and tip into the price from the outset.

In the 1950s, the tip percentage made up about 10% of the bill, but in the 1970s and 1980s, the tip percentage rose to 15%. Today, tipping anywhere between 15% to 25% has become the norm, including Washington state, where the average tip is about 18% or more.

People deem tipping necessary because servers often only earn minimum wage or less, so they rely on tips to supplement their income. This is because the minimum wage doesn’t just account for the actual wage, it also includes tips. Therefore, many argue tips are essential for minimum-wage workers to earn a living. However, I’m afraid I have to disagree with this notion. If companies paid fair wages from the start,
tipping wouldn’t be necessary.

Many restaurants now also include tips for takeout orders. Amazon Fresh and other companies are also interested in adding a tip for delivery. While I’m not required to tip when purchasing items as an Amazon Prime member, it seems unnecessary to tip for Amazon Fresh orders.

Even if it were, prices are already high because of inflation, and I find it hard to justify tipping on top of that. While the U.S. is a great country, I don’t appreciate attempts to market products by making them appear inexpensive, with small tips. I sincerely hope they will transparently display the full cost one day.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #AdFreeBlog #AsianTalent #Bloguru #BusinessTrip #EmailHosting #KenichiUchikura #OnlineMarketing #PSPINC #PacificSoftwarePublishing #Passwords #SaaS #WebHosting #WebdeReserve

Wizard of Passwords!!!

3月

20日

Passwizard from PSPINC is an online password storage service that provides users with a secure platform to store their passwords and sensitive information. Here's an explanation of what Passwizard does:

1. Secure Storage: Passwizard securely stores users' passwords and other sensitive information in an encrypted format on remote servers. This encryption ensures that the stored data remains protected from unauthorized access.

2. Password Generation: The service likely offers a password generation feature, allowing users to create strong and unique passwords for their accounts. This helps improve overall security by using complex passwords that are difficult to guess or crack.

3. Synchronization Across Devices: Passwizard likely supports synchronization across multiple devices, ensuring that users have access to their passwords and information wherever they go. This feature enhances convenience and accessibility for users who use multiple devices.

4. Security Features: Passwizard implements various security features to protect users' data, including encryption, two-factor authentication (2FA), secure access protocols (HTTPS), regular security audits, and updates to address vulnerabilities.

5. Privacy Policy: Passwizard has a clear privacy policy that outlines how users' data is handled, stored, shared, and deleted. This transparency helps users understand how their information is managed and gives them control over their privacy.

6. User Education: Passwizard provides educational resources and guidance to help users understand best practices for creating strong passwords, avoiding phishing attacks, and recognizing suspicious activity. This empowers users to take proactive steps to enhance their online security.

7. Backup and Recovery: Passwizard offers backup options and a method for users to recover their account in case they forget their master password or encounter other issues. This ensures that users can access their stored information even in unexpected situations.

Overall, Passwizard from PSPINC offers a comprehensive solution for securely managing passwords and sensitive information online, with a focus on strong security measures, user privacy, and user-friendly features.

https://passwizard.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__