PSPINC CEO Kenichi Uchikura's Blog

SONY Action Camera

9月

25日

A New Sony Action Camera got smaller but still missing the target.

I am sure it is a good good camera but it still missing a very important feature. Think about it, this type of camera will bet beaten up, wet, dropped, go thru mud an so on. This camera does not look well protected. It should have a full casing like GoPro.

What SONY is doing is trying to become GoPro by doing the same type of marketing as GoPro. That will not work. Here are somethings SONY should think about.

- Object Tracking
- 4 K based image stabilization
- Wireless live broadcasting
- Camera locator
- Full stereo sound recording
- Full disposable casing (inexpensive)

What do you think?

#Business #Marketing

iPhone 6 & 6 Plus Sales in Japan

9月

23日

There are three cellular carriers in Japan and they are docomo, au and softbank. It appears iPhone 6 Plus are almost all sold out and only docomo (NTT Group) has any stock of iPhone 6 Plus and most of iPhone 6.

#Business #Marketing

Alibaba Went Public Today

9月

20日

It's another Chinese company went public today. It is the largest IPO in the world.
I have never purchased anything at Alibaba before ... I need to take a look at it.
It is a direct competitor to Amazon ... or is it?

http://www.alibaba.com

#Business #Marketing

iPhone 6 Now Available

9月

19日

I went to Toyota Dealer today. There is an AU shop within it.
There is nobody lining up at this AU store and there are some already available.
Because this is an AU store you cannot buy a SIM FREE version.

I heard iPhone 6 and iPhone 6 Plus are cheaper in Japan than anywhere else in the world because of weaker Yen. There are many Chinese people lining up to buy iPhone 6 in Japan.

#Business #Marketing

Product Image

9月

17日

When the guys building the skateboard ramp wears a hard hat with GoPro logo on it, GoPro must be doing their marketing right. This is what Marketing is all about. Anybody can spend money to advertise but only when people starting to place their logo on the objects without getting paid, the marketing is called successful.

Look at cars and you see Apple, GoPro, Red Bull Logos. They sure have success marketing going.

#Business #Marketing

Pacific Software Publishing, Inc.?

9月

5日

Why are we called Pacific Software Publishing, Inc.?
It is a funny name for Web Hosting Company, isn't it?
Name of the company should reflect what the company do.

When we started our business back in 1987, we licensed PC software and localize them into Japanese Language and publish them in Japan. That was how our business started and that is why our name is Pacific Software Publishing, Inc.

http://www.pspinc.com/

#Business #Marketing

Missing a Target

9月

5日

SPAM is one of the most used ways to market products and services. Nowadays, even SPAM is more targeted recognizing "Gender", "Age Group", "Race", "Income Demographics" and "Location". When those qualities are considered, can you really call it a SPAM.

But when the targeting is off, email marketing becomes very ineffective. For instance, this is an email I received today. It is a SPAM but it is targeted to female. I think they miss the mark on this one.

#Business #Marketing

Company Cars

9月

3日

Why do we have multiple company cars?

Those cars are used to provide on-site technical support to our clients uses our services. From the wireless network setup to virus cleaning, PC setup to Email setup, our staff can provide technical support to businesses around Puget Sound.

#Business #Marketing

New Beginning

8月

21日

I have created a new company called PSP HOLDINGS LLC and transferred all my PSPINC sticks to this new company. This new company will be the base for new ventures that I have been planning for years.

#Business #Marketing

Free AirMail Shipping from China!!!

8月

19日

I purchased USB to LAN Adopter Cables on eBay. If this was an Apple original, it cost about $20 each, but on eBay without Apple logo, it was less than $4.00 with free shipping. I knew they were coming from China but I did not feel too bad about it because Apple one is also Made in China.

I bought 5 of them because they were cheap and most of light new notebook PCs and MacBooks have no LAN port. We need USB to LAB Adopters. But what puzzles me is the fact AirMail from China added no shipping charge.

If the product was made in the US, they need to charge me shipping. How can China able to ship goods from China to our office in Bellevue so cheap? I cannot ship same amount of item from the US to China and Japan for $20.

#Business #Marketing