PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken

フリースペース

Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Missing a Target

9月

5日

1 tweet

SPAM is one of the most used ways to market products and services. Nowadays, even SPAM is more targeted recognizing "Gender", "Age Group", "Race", "Income Demographics" and "Location". When those qualities are considered, can you really call it a SPAM.

But when the targeting is off, email marketing becomes very ineffective. For instance, this is an email I received today. It is a SPAM but it is targeted to female. I think they miss the mark on this one.

#Business #Marketing